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Prospectus (book)
A book A book is a structured presentation of recorded information, primarily verbal and graphical, through a medium. Originally physical, electronic books and audiobooks are now existent. Physical books are objects that contain printed material, ... prospectus is a printed description of or advertisement for that book, usually issued before publication in an attempt to generate interest and advance orders. The word derives from Latin, meaning literally something which gives a view or prospect (in this case of a book). Some prospectuses are lavishly produced, especially for private press books. Printed advertisements for and catalogues of books were produced in Europe as early as the 1470s, although very few survive and what we recognize today as prospectuses (containing information on the text, physical nature, price and availability of a forthcoming book) did not develop until the seventeenth century, when they were generally issued for books published by subscription. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Book
A book is a structured presentation of recorded information, primarily verbal and graphical, through a medium. Originally physical, electronic books and audiobooks are now existent. Physical books are objects that contain printed material, mostly of writing and images. Modern books are typically composed of many pages bound together and protected by a cover, what is known as the '' codex'' format; older formats include the scroll and the tablet. As a conceptual object, a ''book'' often refers to a written work of substantial length by one or more authors, which may also be distributed digitally as an electronic book ( ebook). These kinds of works can be broadly classified into fiction (containing invented content, often narratives) and non-fiction (containing content intended as factual truth). But a physical book may not contain a written work: for example, it may contain ''only'' drawings, engravings, photographs, sheet music, puzzles, or removable content like ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Press
Private press publishing, with respect to books, is an endeavor performed by craft-based expert or aspiring artisans, either amateur or professional, who, among other things, print and build books, typically by hand, with emphasis on Book design, design, graphic design, graphics, Page layout, layout, fine printing, Bookbinding, binding, Hardcover, covers, paper, stitching, and the like. Description The term "private press" is not synonymous with "fine press", "small press", or "university press" – though there are similarities. One similarity shared by all is that they need not meet higher commercial thresholds of commercial presses. Private presses, however, often have no profit motive. A similarity shared with fine press, fine and small presses, but not university presses, is that for various reasons – namely quality – production quantity is often limited. University presses are typically more automated. A distinguishing quality of private presses is that they enjoy s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publication By Subscription
From the late 16th to the 18th centuries, books were published by subscription in English-speaking areas including Britain, Ireland, and British America. Subscriptions were an alternative to the prevailing mode of publication, whereby booksellers would buy authors' manuscripts outright and produce and sell books on their own initiative. The subscription model was not common and books published using the model were often about specialist subjects. Contemporaries sometimes considered subscription unseemly. Background In the late 16th and 17th centuries in England, businesses including insurance enterprises and trading companies such as the East India and Hudson's Bay companies operated on a subscription basis. Some lectures were also funded by subscription. Writers who did not organize subscriptions would usually sell their manuscripts at low prices to booksellers, who would then produce and distribute the printed book. Selling the manuscript meant abandoning any legal rights to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
