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Promotional Video (other)
In video production, a promotional video is marketing or advertising: Arts, media and entertainment * Promotional recording, an audio or video recording distributed to publicize a recording * Trailer (promotion), a commercial advertisement for a feature film * Music video, a short film that integrates a song with imagery Corporate use * Corporate video, non-advertisement media created for and commissioned by an organization Personal use * Video resume, a recording used to promote a jobseeker * Promotional dating video, a video dating recording made to find a romantic partner Romance or romantic love is a feeling of love for, or a strong attraction towards another person, and the courtship behaviors undertaken by an individual to express those overall feelings and resultant emotions. The ''Wiley Blackwell En ... References {{advertising-stub Video ...
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Video Production
Video production is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock. Television broadcast Two styles of producing video are ''ENG'' (Electronic news gathering) and ''EFP'' (Electronic field production). Video production for distance education Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet. It differs from other types of video production in at least three ways:Moore, M. G., & Kearsley, M. G. (2012). 'Distance education: ...
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Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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Promotional Recording
A promotional recording, promo, or plug copy is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release. Promos are often distributed in plain packaging, without the text or artwork that appears on the commercial version. Typically a promo is marked with some variation of the following text: "Licensed for promotional use only. Sale is prohibited." It may also state that the promo is still the property of the distributor and is to be "returned upon demand." However, it is not illegal to sell promotional recordings, and recalls of promos are extremely rare and u ...
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Trailer (promotion)
A trailer (also known as a preview, coming attraction, or attraction video) is a short advertisement, originally designed for a feature film, which highlights key scenes of upcoming features intended to be exhibited in the future at a movie theater or cinema. It is a product of creative and technical work. Movie trailers have now become popular on DVDs and Blu-ray discs, as well as on the Internet, livestreaming and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts. History The first trailer shown in an American film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical ''The Pleasure Seekers'', opening at the Winter Garden Theatre on Broadway. As reported in a wire ...
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Feature Film
A feature film or feature-length film (often abbreviated to feature), also called a theatrical film, is a film (Film, motion picture, "movie" or simply “picture”) with a running time long enough to be considered the principal or sole presentation in a commercial entertainment theatrical program. The term ''feature film'' originally referred to the main, full-length film in a cinema program that included a short film and often a newsreel. Matinee programs, especially in the United States and Canada, in general, also included cartoons, at least one weekly serial film, serial and, typically, a second feature-length film on weekends. The first narrative feature film was the 70-minute ''The Story of the Kelly Gang'' (1906). Other early feature films include ''Les Misérables (1909 film), Les Misérables'' (1909), ''L'Inferno'', ''Defence of Sevastopol, The Adventures of Pinocchio (1911 film), The Adventures of Pinocchio'' (1911), ''Oliver Twist (1912 American film), Oliver Twist'' ...
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Music Video
A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. These videos are typically shown on music television and on streaming video sites like YouTube, or more rarely shown theatrically. They can be commercially issued on home video, either as video albums or video singles. The format has been described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip", "video clip", or simply "video". While musical short, musical short films were popular as soon as recorded sound was introduced to theatrical film screenings in the 1920s, the music video rose to prominence in the 1980s when American TV channel MTV based its format around the medium. Mus ...
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Corporate Video
Corporate film refers to any type of non-advertisement based film/video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate film content is hosted online and is published on the company’s website page and distributed through social media or email marketing. Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, often compani ...
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Video Resume
Video résumé or video resume is a recording promoting a job seeker. History Video resumes, sometimes called Visumé or Video CV, were first introduced in the 1980s for use and distribution via VHS tape, but the idea never took off beyond the video taping of interviews. However, with the modern capabilities of transmitting streaming video via the internet, video resumes have taken on new popularity. It is a way for job seekers to showcase their abilities beyond the capabilities of a traditional paper résumé. The video resume allows prospective employers to see and hear applicants, and get a feel for how applicants present themselves. Benefits Demonstrates Communication Skills Video resumes allow job seekers to showcase their verbal communication skills, an aspect often overlooked in traditional resumes. This medium provides an opportunity to articulate thoughts clearly, display confidence, and convey information effectively. Personalises the Application Unlike traditional ...
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Video Dating
Dating is a stage of Romance (love), romantic relationships in which individuals engage in activity together, often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the category of courtship, consisting of Socializing, social events carried out by the couple either alone or with others. The first date is considered important, sometimes for making a good First impression (psychology), first impression, or because dating may lead to a more serious relationship, or a breakup, or friendzoning. If the relationship progresses, the next steps may include meeting the parents or other family and eventually cohabitation, engagement and marriage. Even after the relationship develops, couples still may organize a date or "date night". With the internet, many dating sites have been created to modernize the personals section of newspapers as a way to find prospective partners. Speed dating, Blind date, blind dating, and t ...
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Romantic Partner
Romance or romantic love is a feeling of love for, or a strong attraction towards another person, and the courtship behaviors undertaken by an individual to express those overall feelings and resultant emotions. The ''Wiley Blackwell Encyclopedia of Family Studies'' states that "Romantic love, based on the model of mutual attraction and on a connection between two people that bonds them as a couple, creates the conditions for overturning the model of family and marriage that it engenders." This indicates that romantic love can be the founding of attraction between two people. This term was primarily used by the "western countries after the 1800s were socialized into, love is the necessary prerequisite for starting an intimate relationship and represents the foundation on which to build the next steps in a family." Alternatively, ''Collins Dictionary'' describes romantic love as "an intensity and idealization of a love relationship, in which the other is imbued with extra ...
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