Corporate film refers to any type of non-advertisement based film/video content created for and commissioned by a

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...

corporation A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...

, or

organization An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences) is an legal entity, entity—such as ...

. Today, the vast majority of corporate film content is hosted online and is published on the company’s website page and distributed through social media or email marketing. Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate

video production Video production is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, ...

is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, often companies will release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness. Corporate Film Production companies leverage a company’s marketing material, guidance from their communication director, and content specific copy to produce a corporate video. The time and scale of a corporate video production can vary greatly based on complexity and messaging. Some corporate videos may use only minimal crew and basic equipment, while others elect for higher quality content and contract with corporate video production specialists whose core focus is on creating B2B corporate video content. Video content has become a significant ranking factor for

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...

from search engines such as Google, Yahoo and Bing and as a result more companies are electing to create corporate video content for their websites.

Stages of Production

The corporate video production process will frequently involve the following stages: *Project initiation, budgeting and creation of statement of work. *

Pre-production Pre-production is the process of planning some of the elements involved in a film, television show, play, video game, or other performance, as distinct from production and post-production. Pre-production ends when the planning ends and the co ...

- planning may include script writing, storyboarding, casting, location scouting, and scheduling. *

Video production Video production is the process of producing video content. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, ...

, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters. *

Post-production Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording indivi ...

and

video editing Video editing is the post-production and arrangement of video shots. To showcase excellent video editing to the public, video editors must be reasonable and ensure they have a thorough understanding of film, television, and other sorts of videog ...

- the filmed (live action) footage is edited together. This may also include recording an audio

voice-over Voice-over (also known as off-camera or off-stage commentary) is a production technique used in radio, television, filmmaking, theatre, and other media in which a descriptive or expository voice that is not part of the narrative (i.e., non- ...

, adding graphics, composing a music score or

soundtrack A soundtrack is a recorded audio signal accompanying and synchronised to the images of a book, drama, motion picture, radio program, television show, television program, or video game; colloquially, a commercially released soundtrack album of m ...

, and including 2D/3D

animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...

sequences with the finished video. *Final delivery and website integration.

Types and usage

* Staff training / instruction and safety videos * Employer Branding Videos * Onboarding Videos * CEO statements * Event Videos *

Investor relations Investor relations (IR) is a "strategic management responsibility that is capable of integrating finance, communication, marketing and securities law Regulatory compliance, compliance to enable the most effective two-way communication between a com ...

/ financial results * Company promotional/brand videos * New product or service online presentations *Product features and benefits explainer video * Video role play (often with

actors An actor (masculine/gender-neutral), or actress (feminine), is a person who portrays a character in a production. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. ...

) * Client and customer testimonial videos * Event Videos *Trade show coverage * Corporate event filming (for example, a new product launch or conference) * Live and on-demand webcasting *

Technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

and product demonstration videos * Business television

References

External links

Association of Professional Videomakers - A not-for-profit UK trade association for professionals in the video industry

Institute of Videography - UK trade association offering advice on wedding and corporate video production

The IVCA is a European professional body which promotes best practice for the corporate and public sector communications industry.
{{DEFAULTSORT:Corporate Video Video Корпоративное телевидение

Stages of Production

Types and usage

See also

References

External links