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Product Naming Convention
A product naming convention is a process of product or good description or titling. Consistent use of alphanumeric characters and separating devices defines a naming convention. The naming convention will create an identifier for that version or model of product or goods. The use of UPC codes may come to replace the need for such naming conventions as bar code readers become common. Speakable product name codes or strict names are still needed for marketing and customer service aspects. A properly identified product can lead to sales and properly targeted support. Naming can be separated by a shift of characters. Heritage concepts like character segments are common. Purpose & Importance * Brand Identity: A well-structured naming convention reinforces brand identity and ensures consistency across products. * Searchability & Inventory Management: Consistent naming aids in efficient inventory management and improves product searchability for both consumers and internal teams. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alphanumeric
Alphanumericals or alphanumeric characters are any collection of number characters and letters in a certain language. Sometimes such characters may be mistaken one for the other. Merriam-Webster suggests that the term "alphanumeric" may often additionally refer to other symbols, such as punctuation and mathematical symbols. In the POSIX/C Locale (computer software), locale, there are either 36 (A–Z and 0–9, case insensitive) or 62 (A–Z, a–z and 0–9, case-sensitive) alphanumeric characters. Subsets of alphanumeric used in human interfaces When a string of mixed alphabets and numerals is presented for human interpretation, ambiguities arise. The most obvious is the similarity of the letters I, O and Q to the numbers 1 and 0. Therefore, depending on the Record locator, application, various subsets of the alphanumeric were adopted to avoid misinterpretation by humans. In passenger aircraft, aircraft seat maps and seats were designated by row number followed by column le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Convention
A naming convention is a convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are consecutively numbered; with east–west streets called "Streets" and north–south streets called "Avenues". * Show relationships, and in most personal naming conventions * Ensure that each name is unique for same scope Use cases Well-chosen naming conventions aid the casual user in navigating and searching larger structures. Several areas where naming conventions are commonly used include: * In astronomy, planetary nomenclature * In classics, Roman naming conventions * In computer programming, identifier naming conventions * In computer networking, naming scheme * In humans, naming offspring * In industry, product naming conventions * In the sciences, systematic names for a variety of things * In religion, temple namin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Convention (norm)
A convention influences a set of agreed, stipulated, or generally accepted standards, social norms, or other criteria, often taking the form of a custom. In outline of physical science, physical sciences, numerical values (such as constants, quantities, or scales of measurement) are called conventional if they do not represent a measured property of nature, but originate in a convention, for example an average of many measurements, agreed between the scientists working with these values. General A convention is a selection from among two or more alternatives, where the rule or alternative is agreed upon among participants. Often the word refers to unwritten customs shared throughout a community. For instance, it is conventional in many societies that strangers being introduced shake hands. Some conventions are explicitly legislated; for example, it is conventional in the United States and in Germany that motorists Left- and right-hand traffic, drive on the right side of the roa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Universal Product Code
The Universal Product Code (UPC or UPC code) is a barcode#Symbologies, barcode symbology that is used worldwide for tracking trade items in stores. The chosen symbology has bars (or spaces) of exactly 1, 2, 3, or 4 units wide each; each decimal digit to be encoded consists of two bars and two spaces chosen to have a total width of 7 units, in both an "even" and an "odd" wikt:parity#Noun, parity form, which enables being scanned in either direction. Special "guard patterns" (3 or 5 units wide, not encoding a digit) are intermixed to help decoding. A UPC (technically, a UPC-A) consists of 12 digits that are uniquely assigned to each trade item. The international GS1 organisation assigns the digits used for both the UPC and the related International Article Number (EAN) barcode. UPC data structures are a component of Global Trade Item Numbers (GTINs) and follow the global GS1 specification, which is based on international standards. Some retailers, such as clothing and furniture, d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Convention
A naming convention is a convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are consecutively numbered; with east–west streets called "Streets" and north–south streets called "Avenues". * Show relationships, and in most personal naming conventions * Ensure that each name is unique for same scope Use cases Well-chosen naming conventions aid the casual user in navigating and searching larger structures. Several areas where naming conventions are commonly used include: * In astronomy, planetary nomenclature * In classics, Roman naming conventions * In computer programming, identifier naming conventions * In computer networking, naming scheme * In humans, naming offspring * In industry, product naming conventions * In the sciences, systematic names for a variety of things * In religion, temple namin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Firms
A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also i .... Some agencies also include market research and consumer focus group testing. Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities. References Branding companies Naming {{marketing-s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Naming
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection.Kohli, C., & LaBahn, D.W. (1997). ''Observations: Creating effective brand names: a study of the naming process.'' Journal of Advertising Research, 37. See also *Brand development In marketing, brand management refers to the proces ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products. History The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance. The memo defined a brand man's work as: * Study carefully the shipments of his brands by units. * Where brand development is heavy ... examine care ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Conventions
A naming convention is a convention (norm), convention (generally agreed scheme) for naming things. Conventions differ in their intents, which may include to: * Allow useful information to be deduced from the names based on regularities. For instance, in Manhattan, streets are consecutively numbered; with east–west streets called "Streets" and north–south streets called "Avenues". * Show relationships, and in most personal naming conventions * Ensure that each name is unique for same scope Use cases Well-chosen naming conventions aid the casual user in navigating and searching larger structures. Several areas where naming conventions are commonly used include: * In Astronomical naming conventions, astronomy, planetary nomenclature * In classics, Roman naming conventions * In computer programming, Naming conventions (programming), identifier naming conventions * In computer networking, naming scheme * In humans, Personal name, naming offspring * In industry, product naming con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
