|
Price Markdown
A price markdown is a deliberate reduction in the selling price of retail merchandise. It is used to increase the ''velocity'' (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life. The timing and level of markdowns in a selling season is critical to maximising return on sales In business, operating margin—also known as operating income margin, operating profit margin, EBIT margin and return on sales (ROS)—is the ratio of operating income ("operating profit" in the UK) to net sales, usually expressed in percent. .... This is often measured as ''revenue realization'': the proportion of the potential original selling price achieved. For example, a revenue realization of 50% means that only half the potential full-price sales value was achieved by the end of the season. It is also important in minimizing ''terminal inventory'', i.e. the amount of merchandise left when the season is finished ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Promotion 2015 0003
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discounts And Allowances
Discounts are reductions applied to the basic sale price of goods or services. Allowances against price may have a similar effect Discounting practices operate within both business-to-business and business-to-consumer contexts.Iyengar, R. and Jedidi, K.A Conjoint Model of Quantity Discounts ''Marketing Science'', Volume. 31, No. 2, March–April 2012, pp 334-350, , accessed on 21 January 2025 Discounts can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or a quoted price specific to a potential buyer, often given in written form. There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Closeout (sale)
A closeout or clearance sale (also called a closing down sale in the United Kingdom) is a discounts and allowances, discount sale of inventory either by retail or wholesale. It may be that a product is not selling well, or that the retailer is closing because of relocation, a fire (a fire sale), over-ordering, or especially because of bankruptcy. In the latter case, it is usually known as a going-out-of-business sale or liquidation sale, and is part of the process of liquidation. A hail sale is a closeout at a car dealership after hail damage. A store that is closing will often advertise to customers their last chance to buy. However, closures are often from companies that cannot sell their inventory, inventors whose ideas were not marketable, and businesses needing fast-incoming cashflow to pay debts such as payroll or rent. A closeout store is a retailer specializing in buying closeout items wholesale from others and selling them at low prices. Big Lots is a well-known clo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Lifecycle
In Industry (economics), industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its inception through the Product engineering, engineering, Product design, design, and Manufacturing, manufacture, as well as the service and disposal of manufactured products. PLM integrates people, data, processes, and business systems and provides a product information backbone for companies and their extended enterprises. History The inspiration for the burgeoning business process now known as PLM came from American Motors Corporation (AMC). The automaker was looking for a way to speed up its product development process to compete better against its larger competitors in 1985, according to François Castaing, Vice President for Product Engineering and Development. AMC focused its R&D efforts on extending the product lifecycle of its flagship products, particularly Jeeps, because it lacked the "massive budgets of General Motors, Ford, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Return On Sales
In business, operating margin—also known as operating income margin, operating profit margin, EBIT margin and return on sales (ROS)—is the ratio of operating income ("operating profit" in the UK) to net sales, usually expressed in percent. : \text = \frac . ''Net profit'' measures the profitability of ventures after accounting for all costs.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoinCommon Language: Marketing Activities and Metrics Project. ''Return on sales (ROS)'' is net profit as a percentage of sales revenue. ROS is an indicator of profitability and is often used to compare the profitability of companies and industri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand Optimization
Demand optimization is the application of processes and tools to maximize return on sales. This usually involves the application of mathematical modeling techniques using computer software. It has particular applications in retail, where merchants wish to identify the best combination of price and promotion to achieve desired sales, gross margin, inventory or market share objectives. The methods used are similar to those applied in the related field of supply chain optimization, where mathematical algorithms are applied to large databases of sales data to help predict future outcomes. In the case of demand optimization, as well as in house sales history, there may be competitive pricing information. Because it is still a new field, authoritative data on the benefits of demand optimization is not widely available, although suppliers offer case studies of early adopters which claim rapid return on investment, especially in the optimization of the timing and level of price markdown ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pricing
Pricing is the Business process, process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and Distribution (business), place. Price is the only revenue generating element among the four Ps, the rest being cost center (business), cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits. Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as a fixed amount, quantit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
