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Pop Physique
Pop Physique is an international barre fitness franchise founded by Jennifer and Deric Williams in 2008. The franchise was founded in Los Angeles, but eventually expanded to other major American cities such as San Francisco and New York, and to Canada. History Pop Physique was founded in Silver Lake in 2008 by Jennifer Williams, a former ballerina with her husband Deric. Williams had previously taught pilates before starting Pop Physique with her husband who was a brand developer. The franchise specializes in high-intensity, dance based workouts. Jennifer Williams stated that its fitness regimen was inspired by ballet techniques, and it was compared to the " Lotte Berk" method of dance-based workouts. Pop Physique subsequently opened locations in San Francisco, and announced plans for its first New York City location in September 2015, with plans to operate 22 locations by the end of the year. By 2016, the franchise had over 19 locations in major metropolitan areas of sta ...
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Barre (exercise)
Barre (, ) is a form of physical exercise, usually conducted in group classes in gyms or specialty studios. It is distinguished from other group fitness activities by its use of the ballet barre and its incorporation of movements derived from ballet. These classical dance movements and positions are combined with those drawn from yoga and pilates, and other equipment is sometimes used in addition to the barre, such as resistance bands, yoga straps, exercise balls and hand weights. Barre classes typically focus on small, pulsing movements with emphasis on form, alignment and core engagement. Participants hold their bodies still while contracting specific, targeted sets of muscles in isometric exercises. Repetitions tend to be high, range-of-motion small, and weights, when used, light (1–1.5kg or 2–3 pounds). Barre classes focus on the lower body and core, developing strength and flexibility from the ankles up though the calves, knees, thighs, glutes and abdominals. Holding ...
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Bohemianism
Bohemianism is the practice of an unconventional lifestyle, often in the company of like-minded people and with few permanent ties. It involves musical, artistic, literary, or spiritual pursuits. In this context, bohemians may be wanderers, adventurers, or vagabonds. Bohemian is a 19th-century historical and literary topos that places the milieu of young metropolitan artists and intellectuals—particularly those of the Latin Quarter in Paris—in a context of poverty, hunger, appreciation of friendship, idealization of art and contempt for money. Based on this topos, the most diverse real-world subcultures are often referred to as "bohemian" in a figurative sense, especially (but by no means exclusively) if they show traits of a precariat. This use of the word in the English language was imported from French ''La bohème'' in the mid-19th century and was used to describe the non-traditional lifestyles of artists, writers, journalists, musicians, and actors in major Europea ...
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Hipster (contemporary Subculture)
The 21st-century hipster is a subculture (sometimes called hipsterism). Fashion is one of the major markers of hipster identity. Members of the subculture typically do not self-identify as hipsters, and the word ''hipster'' is often used as a pejorative for someone who is pretentious or overly concerned with appearing trendy. Stereotypical fashion elements include vintage clothes, alternative fashion, or a mixture of different fashions, often including skinny jeans, checked shirts, knit beanies, a full beard or deliberately attention-grabbing moustache, and thick-rimmed or lensless glasses. The subculture is often associated with indie and alternative music. In the United States, it is mostly associated with perceived upper-middle-class white young adults who gentrify urban areas. The subculture has been critiqued as lacking authenticity, promoting conformity and embodying a particular ethic of consumption that seeks to commodify the idea of rebellion or countercu ...
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Athleisure
Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats and exercise clothing". Since the 2010s, it has become more acceptable to wear gym clothes all day, whether the wearer exercises that day or not. Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable. Background In the 1930s, Champion began producing hoodies for laborers working in freezing temperatures. In 1958, DuPont invented spandex, a crucial athleisure component. Adidas popularized athletic fashion by introducing sport-to-street tracksuits in 1963. By the 1970s, athletic fashion was ubiquitous in street culture and grew in popularity in the 1980s from hip hop music videos. By some accounts, the athleisure trend ...
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Online Streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content itself. Distinguishing delivery method from the media applies specifically to telecommunications networks, as most of the traditional media delivery systems are either inherently ''streaming'' (e.g. radio, television) or inherently ''non-streaming'' (e.g. books, videotape, audio CDs). There are challenges with streaming content on the Internet. For example, users whose Internet connection lacks sufficient bandwidth may experience stops, lags, or poor buffering of the content, and users lacking compatible hardware or software systems may be unable to stream certain content. With the use of buffering of the content for just a few seconds in advance of playback, the quality can be much improved. Livestreaming is the real-time delivery of co ...
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Activewear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons. Typical sport-specific garments include tracksuits, shorts, T-shirts and polo shirts. Specialized garments include swimsuits (for swimming), wet suits (for diving or surfing), ski suits (for skiing) and leotards (for gymnastics). Sports footwear include trainers, football boots, riding boots, and ice skates. Sportswear also includes bikini and some crop tops. Sportswear is also at times worn as casual fashion clothing. For most sports the athletes wear a combination of different items of clothing, e.g. sport shoes, pants and shirts. In some sports, protective gear may need to be worn, such as helmets or American football body armour. Especially in team sports which involved blocking, intercepting, or pursuing small, hard projectiles such as cricket, basebal ...
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Selfie
A selfie () is a self-portrait photograph, typically taken with a digital camera or smartphone, which may be held in the hand or supported by a selfie stick. Selfies are often shared on social media, via social networking services such as Facebook, Twitter, Snapchat, and Instagram. They are often casual in nature (or made to appear casual). A "Selfie" typically refers to self-portrait photos that are taken with the camera held at arm's length, as opposed to those taken by using a self-timer or remote. A selfie, however, may include multiple subjects however; as long as the photo is being taken by one of the subjects featured, it is considered a selfie. However, some other terms for selfies with multiple people include usie, groufie, and wefie. Alternatively, one can take a mirror selfie, with the camera pointed at a mirror instead of directly at one's face, often to get a full-body shot. Etymology "Selfie" is an example of hypocorism – a type of word formation that ...
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Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of Jan ...
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Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertiseme ...
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Word-of-mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word of mouth advertising) differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: * build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), * indirect WOMM management which implies that managers only have a moderate amount of control (e.g. controversial advertising, teaser campaigns, customer membership clubs), * direct WOMM management, which has higher levels of control (e.g. paid WOM 'agents', "friend get friend" schemes). The success of word-of-mouth marketing depends largely on the nature of the rewards that are used. Research has shown that when the wrong incentives are use ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communa ...
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