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Pereira O'Dell
Pereira O'Dell is an American advertising agency founded in 2008 by Andrew O'Dell and PJ Pereira. Pereira O'Dell is headquartered in San Francisco, California, and operates within Serviceplan Group, a network of independent agencies. In 2020, Serviceplan bought Pereira O'Dell through its American subsidiary arm, ''Serviceplan Americas''. Pereira O'Dell is known for its innovative and creative advertising campaigns across various media platforms. The agency has won awards, including the Cannes Lions, the Clio Awards, and the Webby Awards. Pereira O'Dell's portfolio includes work for Intel, MINI, Adobe, Chex and Coca-Cola. Notable work * Fanta, ''"Play It Better"'' (2016) * Manscaped, ''"The Boys"'' * Coca-Cola, ''"True Friendship"'' * Chex, ''"Full of Possibilities"'' Awards * Cannes Lions * Webby Awards The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privately Held Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Coca-Cola Company
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchange and is a component of the Dow Jones Industrial Average, DJIA and the S&P 500 Index, S&P 500 and S&P 100 indexes. Coca-Cola was developed in 1886 by pharmacist John Stith Pemberton. At the time it was introduced, the product contained the stimulants cocaine from coca leaves and caffeine from kola nuts which together acted synergistically. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. At the time, cocaine was being promoted as a "cure" for opioid addiction, so he developed the beverage as a patent medicine in an effort to c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webby Awards
The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social. Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People's Voice voting. Each winner presents a five-word acceptance speech, a trademark of the annual awards show. In its early years, the award was hailed as the "Internet’s highest honor" and was associated with the phrase "The Oscars of the Internet." History In its early years, the organization was one of several vying to be the premiere internet awards show. Both shows would compare themselves to the Oscars, as did media ou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visited the Festival. They celebrated the best of creativity in brand communication, discussed industry issues, and networked with one another. The week's activities include multiple award ceremonies, as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (SAWA) felt the makers of advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manscaped
Manscaped LLC is a male grooming company based in San Diego, California, United States. It was co-founded in 2016 by Steve King and Paul Tran and produces and distributes male grooming tools and hygiene products under the Manscaped brand. History Co-founders Steve King (the original CEO) and Paul Tran (the current CEO) established Manscaped in 2016 to provide male grooming products targeted at pubic hair removal. The company uses the term '' manscaping'', a long-standing neologism, as the basis of its branding, and is referenced in Merriam-Webster's definition of the word. It has also capitalized on the shock factor of addressing male hygiene taboos and using pun-based humor and paid celebrity appearances to build its name. In October 2018, Manscaped was featured in the 10th series of ABC's "Shark Tank," represented by co-founders Steve King and Josh King, who sought $500,000 in funding for the company and accepted a handshake offer for that amount from Mark Cuban and Lori G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fanta
Fanta () is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are over 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1941 due to the American trade embargo of Nazi Germany which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cases sold in 1943. The current formulation of Fanta, with orange flavor, was developed in Italy in 1955. History Wartime product During the Second World War, Germany was under a United States trade embargo, the British naval blockade and the import of Coca-Cola syrup was prohibited. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including sugar beet, whey (a cheese byproduct), and apple pomace. He ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chex
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore. The name "Chex" reflects the square checkerboard logo of Ralston Purina. For many years, advertisements for the cereal featured the characters from Charles Schulz's ''Peanuts'' comic strip. History Chex cereal traces its lineage back to Shredded Ralston, which was first produced in 1936. One 1936 grocery store advertisement for the cereal described it as, "ready to eat, made from pure whole wheat . . . Cooked, shredded, and toasted to a delicious golden brown; new in flavor." Bite-sized Shredded Ralston was described in one early promoti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of 2024, San Francisco is the List of California cities by population, fourth-most populous city in the U.S. state of California and the List of United States cities by population, 17th-most populous in the United States. San Francisco has a land area of at the upper end of the San Francisco Peninsula and is the County statistics of the United States, fifth-most densely populated U.S. county. Among U.S. cities proper with over 250,000 residents, San Francisco is ranked first by per capita income and sixth by aggregate income as of 2023. San Francisco anchors the Metropolitan statistical area#United States, 13th-most populous metropolitan statistical area in the U.S., with almost 4.6 million residents in 2023. The larger San Francisco Bay Area ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Inc
Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to video/audio editing, mobile app development, print layout and animation software. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription-based offering named Adobe Creative Cloud. The company also expanded into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
