Pandemic Baking
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Pandemic Baking
During the 2020 COVID-19 lockdowns, home baking experienced an explosion of interest, which was termed pandemic baking, lockdown baking, or quarantine baking. The increase in home baking sparked by the pandemic outlasted the lockdowns, resulting in an overall increase in interest in home baking. The most popular bakes were breads; due to yeast shortages, Sourdough, sourdough breads were particularly popular in some areas and Unleavened bread, unleavened breads or breads leavened with baking soda, baking powder, or beer were also popular. Background Baking-aisle sales had been flat since 2016. The COVID-19 pandemic forced many workers into Remote work, working remotely or being unable to work at all; in both cases, people who had previously spent many hours a day away from home were home full time. Many newly-homebound workers developed hobbies during the pandemic that they hadn't previously had time to pursue. Baking was one of the most popular. Bread and Viennoiserie ...
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Sourdough Bread
Sourdough is a type of bread that uses the fermentation, fermentation by naturally occurring yeast and lactobacillaceae, lactobacillus bacteria to raise the dough. In addition to leavening the bread, the fermentation process produces lactic acid, which gives the bread its distinctive sour taste and improves its keeping-qualities. History Sourdough is one of the most ancient forms of bread. It was the standard method of breadmaking for most of human history until the Middle Ages, when it was replaced by barm. Barm, in turn, was replaced in the late 19th and early 20th centuries by industrially produced baker's yeast. The ''Encyclopedia of Food Microbiology'' states: "One of the oldest sourdough breads dates from 3700 BCE and was excavated in Switzerland, but the origin of sourdough fermentation likely relates to the origin of agriculture in the Fertile Crescent and Egypt several thousand years earlier", and "Bread production relied on the use of sourdough as a leavening agent for ...
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Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, Competition (economics), competitors, and other Stakeholder (corporate), stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to positioning (marketing), reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand Luxury goods, upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in new product development, development. The process can occur through a change in marketing strategy or in various other situations such as Chapter ...
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Utah Farm Bureau Federation
Utah is a landlocked state in the Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northeast, Idaho to the north, and Nevada to the west. In comparison to all the U.S. states and territories, Utah, with a population of just over three million, is the 13th largest by area, the 30th most populous, and the 11th least densely populated. Urban development is mostly concentrated in two regions: the Wasatch Front in the north-central part of the state, which includes the state capital, Salt Lake City, and is home to roughly two-thirds of the population; and Washington County in the southwest, which has approximately 180,000 residents. Most of the western half of Utah lies in the Great Basin. Utah has been inhabited for thousands of years by various indigenous groups, such as the ancient Puebloans, the Navajo, and the Ute. The first Europeans to ...
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