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Pagerank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known. As of September 24, 2019, all patents associated with PageRank have expired. Description PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element ''E'' is referred to as the ''PageRank of E'' and denoted by PR(E). A PageRank resu ...
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Google Search
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. Google Search is the List of most-visited websites, most-visited website in the world. As of 2025, Google Search has a 90% share of the global search engine market. Approximately 24.84% of Google's monthly global traffic comes from the United States, 5.51% from India, 4.7% from Brazil, 3.78% from the United Kingdom and 5.28% from Japan according to data provided by Similarweb. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search be ...
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Incoming Link
From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. Some other words for ''backlink ...
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Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ...
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Larry Page
Lawrence Edward Page (born March 26, 1973) is an American businessman, computer engineer and computer scientist best known for co-founding Google with Sergey Brin. Page was chief executive officer of Google from 1997 until August 2001 when he stepped down in favor of Eric Schmidt, and then again from April 2011 until July 2015 when he became CEO of its newly formed parent organization Alphabet Inc. He held that post until December 4, 2019, when he and Brin stepped down from all executive positions and day-to-day roles within the company. He remains an Alphabet board member, employee, and controlling shareholder. Page has an estimated net worth of $159 billion as of June 2025, according to the ''Bloomberg Billionaires Index'', and $148 billion according to ''Forbes'', making him the seventh-richest person in the world. He has also invested in flying car startups Kitty Hawk and Opener. Page is the co-creator and namesake of PageRank, a search ranking algorithm for Google ...
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HITS Algorithm
Hyperlink-Induced Topic Search (HITS; also known as hubs and authorities) is a link analysis algorithm that rates Web pages, developed by Jon Kleinberg. The idea behind Hubs and Authorities stemmed from a particular insight into the creation of web pages when the Internet was originally forming; that is, certain web pages, known as hubs, served as large directories that were not actually authoritative in the information that they held, but were used as compilations of a broad catalog of information that led users direct to other authoritative pages. In other words, a good hub represents a page that pointed to many other pages, while a good authority represents a page that is linked by many different hubs. The scheme therefore assigns two scores for each page: its authority, which estimates the value of the content of the page, and its hub value, which estimates the value of its links to other pages. History In journals Many methods have been used to rank the importance of scient ...
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SALSA Algorithm
Stochastic Approach for Link-Structure Analysis (SALSA) is a web page ranking algorithm designed by R. Lempel and S. Moran to assign high scores to hub and authority web pages based on the quantity of hyperlinks among them. Origins SALSA is inspired by two other link-based ranking algorithms, namely HITS and PageRank, in the following ways: * like HITS, the algorithm assigns two scores to each web page: a hub score and an authority score. An authority is a page which is significantly more relevant to a given topic than other pages, whereas a hub is a page which contains many links to authorities; * like HITS, SALSA also works on a ''focused subgraph'' which is topic-dependent. This focused subgraph is obtained by first finding a set of pages most relevant to a given topic (e.g. take the top-n pages returned by a text-based search algorithm) and then augmenting this set with web pages that link directly to it and with pages that are linked directly from it. Because of this selection ...
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Jon Kleinberg
Jon Michael Kleinberg (born 1971) is an American computer scientist and the Tisch University Professor of Computer Science and Information Science at Cornell University known for his work in algorithms and networks. He is a recipient of the Nevanlinna Prize by the International Mathematical Union. Early life and education Jon Kleinberg was born in 1971 in Boston, Massachusetts to a mathematics professor father and a computer consultant mother. He received a Bachelor of Science degree in computer science from Cornell University in 1993 and a PhD from Massachusetts Institute of Technology in 1996. He is the older brother of fellow Cornell computer scientist Robert Kleinberg. Career Since 1996 Kleinberg has been a professor in the Department of Computer Science at Cornell, as well as a visiting scientist at IBM's Almaden Research Center. His work has been supported by an NSF Career Award, an ONR Young Investigator Award, a MacArthur Foundation Fellowship, a Packard Foundation Fell ...
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TrustRank
TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly. Search engines have many different algorithms and ranking factors that they use when measuring the quality of webpages. TrustRank is one of them. Because manual review of the Internet is impractical and very expensive, TrustRank was introduced in order to help achieve this task much more quickly and cheaply. It was first introduced by researchers Zoltan Gyongyi and Hector Garcia-Molina of Stanford University and Jan Pedersen of Yahoo! in their paper "Combating Web Spam with TrustRank" in 2004. Today, this algorithm is a part of major web search engines like Yahoo! and Google. One of the most important factors that help web search engine determine the quality of a web page when returning results are backlin ...
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Webgraph
The webgraph describes the directed links between pages of the World Wide Web. A graph, in general, consists of several vertices, some pairs connected by edges. In a directed graph, edges are directed lines or arcs. The webgraph is a directed graph, whose vertices correspond to the pages of the WWW, and a directed edge connects page X to page Y if there exists a hyperlink on page X, referring to page Y. Properties * The degree distribution of the webgraph strongly differs from the degree distribution of the classical random graph model, the Erdős–Rényi model: in the Erdős–Rényi model, there are very few large degree nodes, relative to the webgraph's degree distribution. The precise distribution is unclear, however: it is relatively well described by a lognormal distribution, as well as the Barabási–Albert model for power laws. * The webgraph is an example of a scale-free network. Applications The webgraph is used for: * computing the PageRank of the world wide ...
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Google Hummingbird
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage. The upgrade marked the most significant change to Google search in years, with more "human" search interactions and a much heavier focus on conversation and meaning. Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development for on-site navigation. History Google announced "Hummingbird", a new search algorithm, at a S ...
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Ranking
A ranking is a relationship between a set of items, often recorded in a list, such that, for any two items, the first is either "ranked higher than", "ranked lower than", or "ranked equal to" the second. In mathematics, this is known as a weak order or total preorder of objects. It is not necessarily a total order of objects because two different objects can have the same ranking. The rankings themselves are totally ordered. For example, materials are totally preordered by hardness, while degrees of hardness are totally ordered. If two items are the same in rank it is considered a tie. By reducing detailed measures to a sequence of ordinal numbers, rankings make it possible to evaluate complex information according to certain criteria. Thus, for example, an Internet search engine may rank the pages it finds according to an estimation of their relevance, making it possible for the user quickly to select the pages they are likely to want to see. Analysis of data obtained by ra ...
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Thomas Saaty
Thomas L. Saaty (July 18, 1926 – August 14, 2017) was a Distinguished University Professor at the University of Pittsburgh, where he taught in the Joseph M. Katz Graduate School of Business. He is the inventor, architect, and primary theoretician of the Analytic Hierarchy Process (AHP), a decision-making framework used for large-scale, multiparty, multi-criteria decision analysis, and of the Analytic Network Process (ANP), its generalization to decisions with dependence and feedback. Later on, he generalized the mathematics of the ANP to the Neural Network Process (NNP) with application to neural firing and synthesis but none of them gain such popularity as AHP. He died on the 14th of August 2017 after a year-long battle with cancer. Prior to coming to the University of Pittsburgh, Saaty was professor of statistics and operations research at the Wharton School of the University of Pennsylvania (1969–79). Before that, he spent fifteen years working for U.S. government agenci ...
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