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Openwashing
Openwashing or open washing (a compound word modeled on "whitewash" and derived from "greenwashing") is a term to describe presenting something as open, when it is not actually open. In the context of openwashing, "open" refers to transparency, access to information, participation, and knowledge sharing. Usage The term was coined by Michelle Thorne, an Internet and climate policy scholar, in 2009. Thorne used Berlin Partner as an example of openwashing when their marketing campaign featured the slogan "be open. be free. be Berlin," despite terms of use that contradict principles of openness. In 2016, openwashing was discussed at the Open Exchange for Social Change Unconference in Madrid. This familiarized international scholars to the term but did not result in a universal or changed definition. Evgeny Morozov criticized the term openwashing because of its failure to concretely define what openness means. Morozov argued that with many definitions of openness, open source, and ...
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Compound (linguistics)
In linguistics, a compound is a lexeme (less precisely, a word or Sign language, sign) that consists of more than one Word stem, stem. Compounding, composition or nominal composition is the process of word formation that creates compound lexemes. Compounding occurs when two or more words or signs are joined to make a longer word or sign. Consequently, a compound is a unit composed of more than one stem, forming words or signs. If the joining of the words or signs is orthographically represented with a hyphen, the result is a hyphenated compound (e.g., ''must-have'', ''hunter-gatherer)''. If they are joined without an intervening space, it is a closed compound (e.g., ''footpath'', ''blackbird''). If they are joined with a space (e.g. ''school bus, high school, lowest common denominator''), then the result – at least in English – may be an open compound. The meaning of the compound may be similar to or different from the meaning of its components in isolation. The component stem ...
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Whitewashing (censorship)
Whitewashing is the act of minimizing or covering up vices, crimes or scandals, or of exonerating the guilty by means of a perfunctory investigation or biased presentation of data with the intention to improve someone's reputation."Whitewash", Encyclopædia Britannica, 2003 DVD Ultimate reference suite. Etymology Whitewash is a cheap white paint or coating of chalked lime that can be used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. The first known use of the term is from 1591 in England, referring literally to the process of coloring a surface. Usage In 1800, in the United States, the word was used in a political context, when a Philadelphia ''Aurora'' editorial said that "if you do not whitewash President Adams speedily, the Democrats, like swarms of flies, will bespatter him all over, and make you both as speckled as a dirty wall, and as black as the devil." In the 20th century, many dictatorships, authoritaria ...
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Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ...
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Openness
Openness is an overarching concept that is characterized by an emphasis on transparency and collaboration. That is, openness refers to "accessibility of knowledge, technology and other resources; the transparency of action; the permeability of organisational structures; and the inclusiveness of participation". Openness can be said to be the opposite of closedness, central authority and secrecy. Openness concept Openness has been attributed to a wide array of approaches in very different contexts as outlined below. While there is no universally accepted definition of the overarching concept of openness, a 2017 comprehensive review concludes that: Open terminology can refer to a higher-order concept (e.g. the ‘‘philosophy of openness’’); the nature of resources (e.g. ‘‘open data’’); the nature of processes (e.g. ‘‘open innovation’’); or the effects on specific domains (e.g. ‘‘open education’’) ..The principles typically used to characterize this ...
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Michelle Thorne (Creative Commons)
Michelle Thorne (born 1985) is an American-born, Berlin, Germany-based internet culture and climate justice activist who is known for leading community initiatives at Mozilla and before then with Creative Commons. Her work focusses on knowledge sharing and on the social and planetary implications of new technologies. She is the Director of Strategy and Partnerships at thGreen Web Foundationan organization focused on climate justice related to the Internet. She served 12 years with the Mozilla Foundation in a number of different roles, including in her final years as Mozilla's Sustainable Internet Lead. She is the editor of an award-winning online magazineBranch Early life and education Thorne grew up in Heidelberg, Germany. She holds a BA ''summa cum laude'' in Critical Social Thought and German Studies from Mount Holyoke College, USA, where she wrote an honors thesis on authorship, originality, and American copyright law. Career She worked as the international project manag ...
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Cloud Computing
Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for Standardization, ISO. Essential characteristics In 2011, the National Institute of Standards and Technology (NIST) identified five "essential characteristics" for cloud systems. Below are the exact definitions according to NIST: * On-demand self-service: "A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider." * Broad network access: "Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations)." * Pooling (resource management), Resource pooling: " The provider' ...
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Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ...
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