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News Grid
A news grid or media grid is a strategy used in public relations for the content and timing of communications to a mass media audience. The term is mostly associated with political communications, but grids can be used by any organisation. Government communications News grids are also used by governments in a similar way. As well as "good" news stories, "bad" news stories may also be released tactically with the aim of minimising unfavourable coverage. In the UK, Jo Moore became notorious for attempting to "bury bad news". Elections News grids are often used in election campaigns. Typically a party or candidate will wish to communicate several policy ideas to the electorate during the campaign, which may last for several weeks or months. The grid therefore separates out the timing of announcements, press conference A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalism, journalists ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jo Moore
This is a list of political scandals in the United Kingdom in chronological order. Scandals implicating political figures or governments of the UK, often reported in the mass media, have long had repercussions for their popularity. Issues in political scandals have included alleged or proven financial and sexual matters, or various other allegations or actions taken by politicians that led to controversy. In British media and political discourse, such scandals have sometimes been referred to as political sleaze since the 1990s. Notable scandals include the Marconi scandal, Profumo affair and the 2009 expenses scandal. 1890s *Liberator Building Society scandal, in which the Liberal Party MP Jabez Balfour was exposed as running several fraudulent companies to conceal financial losses. Balfour fled to Argentina, but was eventually arrested and imprisoned. 1910s * Marconi scandal of insider trading by Liberal Party Ministers including: ** Rufus Isaacs, 1st Marquess of Readi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Election Campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister. Campaign message The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate "off message" by bringing up policy or pers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Conference
A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalism, journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organizations, and organizers for newsworthy events. Practice In a press conference, one or more speakers may make a statement, which may be followed by questions from reporters. Sometimes only questioning occurs; sometimes there is a statement with no questions permitted. A media event at which no statements are made, and no questions allowed, is called a photo op. A government may wish to open their proceedings for the media to witness events, such as the passing of a piece of legislation from the government in parliament to the senate, via a media availability. American television stations and networks especially value press conferences: because today's TV news programs air for hours at a time, or ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Photo Opportunities
A photo op (sometimes written as photo opp), short for photograph opportunity (or photo opportunity), is an arranged opportunity to take a photograph of a politician, a celebrity, or an event."Photo Op" The term was coined by the administration of US President . credited its coinage to Bruce Whelihan, an aide to Nixon |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Opinion
Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric. Opinion plays a vital role in uncovering some critical decisions. Sentiment analysis or opinion mining is a method used to mine the thoughts or feelings of the general population. One of the struggles of public opinion is how it can be influenced by misinformation. Etymology The term "public opinion" was derived from the French ', which was first used in 1588 by Michel de Montaigne, one of the most significant philosophers of the French Renaissance, in the second edition of his famous '' Essays ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
