A press conference, also called news conference or press briefing, is a
media event
A media event, also known as a pseudo-event, is an event, activity, or experience conducted for the purpose of creating media publicity. It may also be any event that is covered in the mass media or was hosted largely with the media in mind.
Etym ...
in which notable individuals or organizations invite
journalist
A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism.
Roles
Journalists can work in broadcast, print, advertis ...
s to hear them speak and ask questions. Press conferences are often held by
politician
A politician is a person who participates in Public policy, policy-making processes, usually holding an elective position in government. Politicians represent the people, make decisions, and influence the formulation of public policy. The roles ...
s,
corporation
A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...
s,
non-governmental organization
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government or corporate sources. NGOs often focus ...
s, and organizers for newsworthy events.
Practice
In a press conference, one or more speakers may make a statement, which may be followed by questions from reporters. Sometimes only questioning occurs; sometimes there is a statement with no questions permitted.
A
media event
A media event, also known as a pseudo-event, is an event, activity, or experience conducted for the purpose of creating media publicity. It may also be any event that is covered in the mass media or was hosted largely with the media in mind.
Etym ...
at which no statements are made, and no questions allowed, is called a
photo op. A government may wish to open their proceedings for the media to witness events, such as the passing of a piece of legislation from the government in parliament to the senate, via a media availability.
American
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
stations and networks especially value press conferences: because today's TV news programs air for hours at a time, or even continuously, assignment editors have a steady appetite for ever-larger quantities of footage.
News conferences are often held by
politicians; by sports teams; by celebrities or film studios; by commercial organizations to promote products; by
attorneys to promote
lawsuit
A lawsuit is a proceeding by one or more parties (the plaintiff or claimant) against one or more parties (the defendant) in a civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today ...
s; and by almost anyone who finds benefit in the free publicity afforded by media coverage. Some people, including many police chiefs, hold press conferences reluctantly in order to avoid dealing with reporters individually.
A press conference is often announced by sending an advisory or
news release to
assignment editors, preferably well in advance. Sometimes they are held spontaneously when several reporters gather around a newsmaker.
News conferences can be held just about anywhere, in settings as formal as the
White House
The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
room set aside for the purpose or as informal as the street in front of a crime scene. Hotel conference rooms and courthouses are often used for press conferences. Sometimes such gatherings are recorded for press use and later released on an
interview disc.
Media day
''Media day'' is a special press conference event where rather than holding a conference after an event to field questions about the event that has recently transpired, a conference is held for the sole purpose of making newsmakers available to the media for general questions and photographs often before an event or series of events (such as an athletic season) occur. In athletics, teams and leagues host media days prior to the season and may host them prior to special events during the season like all-star games and championship games.
See also
*
Media scrum
*
Press videoconferencing
*
Pseudo-event
*
Message discipline
*
Press release
*
Press service
*
Fact sheet
A factsheet or fact sheet, also called fact file, is a single-page document containing essential information about a product, substance, service or other topic. Factsheets are frequently used to provide information to an end user, consumer or ...
*
Grassroots
A grassroots movement is one that uses the people in a given district, region or community as the basis for a political or continent movement. Grassroots movements and organizations use collective action from volunteers at the local level to imp ...
*
Public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
*
Science by press conference
Photos
File:天津自贸区新闻发布会2015-04-21.jpg, A press conference of the Tianjin Free-Trade Zone
File:Bush Blair press conference.jpg, A joint press conference by United States President George W. Bush
George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
and British Prime Minister Tony Blair
Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
at the White House
The White House is the official residence and workplace of the president of the United States. Located at 1600 Pennsylvania Avenue Northwest (Washington, D.C.), NW in Washington, D.C., it has served as the residence of every U.S. president ...
(12 November 2004).
File:Reporter raising hand at US Army press conference.jpg, Reporters raise their hand to signal that they wish to ask a question.
File:Negotiations about Iranian Nuclear Program - EU High Representative Mogherini and Iranian Foreign Minister Zarif Address Reporters in Lausanne.jpg, The press conference of the High Representative of the European Union for Foreign Affairs and the Minister of Foreign Affairs of Iran following the multilateral negotiations on Iran nuclear deal framework in Lausanne (2 April 2015).
File:Presidente da República Dilma Rousseff concede entrevista (16223147623).jpg, Brazilian President Dilma Rousseff holds a press conference at the Palácio do Planalto (16 March 2015).
File:Michael annett (47162477391).jpg, Michael Annett of NASCAR Xfinity Series
The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support ...
in the media day at Daytona International Speedway.
File:Cup team owners (40249396115).jpg, Monster Energy NASCAR Cup Series team owners (from left-to-right, Richard Childress
Richard Reed Childress (born September 21, 1945) is an American former race car driver in NASCAR. Childress is the owner of Richard Childress Racing (RCR). In 2004, he opened a vineyard in the Yadkin Valley AVA near Lexington, North Carolina, Le ...
, Chip Ganassi, Rick Hendrick, and Richard Petty
Richard Lee Petty (born July 2, 1937), nicknamed "the King", is an American former stock car racing driver who competed from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most nota ...
) during media day at Daytona International Speedway.
References
{{Authority control
Sources (journalism)
Public relations techniques
Mass media events