Nabisco Shredded Wheat Factory
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Nabisco Shredded Wheat Factory
The Nabisco Shredded Wheat Factory is a disused factory which formerly produced variants of the Shredded Wheat, shredded wheat breakfast cereal in Welwyn Garden City, in the United Kingdom. It was designed by architect Louis de Soissons to encourage companies to establish factories in the industrial areas of Garden city movement, garden cities. The design of the Welwyn Garden City factory was inspired by an existing one in Niagara Falls, New York, Niagara Falls, USA, also operated by the Shredded Wheat Company of America. Two buildings were operational at the time of its opening: a southern silo, grain silo complex of 18 silos, and a western threestorey production area. Further expansions to the factory took place in the 1930s and 1950s with the construction of 27 additional silos, a new production area, and office space. The factory is considered a local landmark, with its image used heavily in marketing for Shredded Wheat to portray the cereal as healthier and more hygienic th ...
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Welwyn Garden City
Welwyn Garden City ( ) is a town in Hertfordshire, England, north of London. It was the second Garden city movement, garden city in England (founded 1920) and one of the first New towns in the United Kingdom, new towns (designated 1948). It is unique in being both a garden city and a new town and exemplifies the physical, social and cultural planning ideals of the periods in which it was built. History Welwyn Garden City was founded by Sir Ebenezer Howard in 1920 following his previous experiment in Letchworth Garden City. Howard had called for the creation of planned towns that were to combine the benefits of the city and the countryside and to avoid the disadvantages of both. It was designed to be 'The Perfect Town'. The Garden Cities and Town Planning Association had defined a garden city as "a town designed for healthy living and industry of a size that makes possible a full measure of social life but not larger, surrounded by a rural belt; the whole of the land being in ...
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