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NRS Social Grade
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but have since been used by many other organisations for wider applications and have become a standard for market research. Wilmshurst, J. & MacKay, A., ''The Fundamentals of Advertising'', (1999) They were developed in the late 1950s and refined in following years and achieved widespread usage in 20th century Britain. Their definition is maintained by the Market Research Society.Occupation groupings: a job dictionaryMarket Research Society, London, 2006. According to Ipsos, NRS social grade is not the same as social class. The distinguishing feature of the NRS social grade is that it is based on occupation, rather than income, wealth or property ownership. Grades The classifications are based on the occupation of the head of the household. The grades are often grouped into ABC1 and C2DE, repre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demography
Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estima ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White-collar Worker
A white-collar worker is a person who performs professional service, desk, managerial, or administrative work. White-collar work may be performed in an office or similar setting. White-collar workers include job paths related to government, consulting, academia, accountancy, business and executive management, customer support, design, economics, science, technology, engineering, market research, finance, human resources, operations research, marketing, public relations, real estate, information technology, networking, law, healthcare, architecture, and research and development. In contrast, blue-collar workers perform manual labor or work in skilled trades; pink-collar workers work in care, health care, social work, or teaching; green-collar workers specifically work in the environmental sector; and grey-collar jobs combine manual labor and skilled trades with non-manual or managerial duties. With the emergence of the AI boom, there have been studies released ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics Of The United Kingdom
The population of the United Kingdom was estimated at 68,300,000 in 2023. It is the List of countries and dependencies by population, 21st most populated country in the world and has a population density of , with England having significantly greater density than Wales, Scotland, and Northern Ireland. Almost a third of the population lives in south east England, which is predominantly urban and suburban, with people in the capital city, London, whose population density was in . The population of the UK has undergone demographic transition—that is, the transition from a (typically) pre-industrial population, with high Birth rate, birth and Mortality rate, mortality rates and slow population growth, through a stage of falling mortality and faster rates of population growth, to a stage of low birth and mortality rates with, again, lower rates of growth. This growth through 'natural change' has been accompanied in the past two decades by growth through net Modern immigration t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Socioeconomic Status
Socioeconomic status (SES) is a measurement used by economics, economists and sociology, sociologsts. The measurement combines a person's work experience and their or their family's access to economic resources and social position in relation to others. In common parlance, "socioeconomic status" is synonymous with social class. However, academics distinguish social class from socioeconomic status, using the former to refer to one's relatively stable cultural background and the latter to refer to one's current social and economic situation which is consequently more changeable over time. When analyzing a family's SES, the household income and the education and occupations of its members are examined, whereas for an individual's SES only their own attributes are assessed. Recently, research has revealed a lesser-recognized attribute of SES as perceived financial stress, as it defines the "balance between income and necessary expenses". Perceived financial stress can be tested by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Class
A social class or social stratum is a grouping of people into a set of Dominance hierarchy, hierarchical social categories, the most common being the working class and the Bourgeoisie, capitalist class. Membership of a social class can for example be dependent on education, wealth, occupation, income, and belonging to a particular subculture or social network. Class is a subject of analysis for sociologists, political scientists, anthropologists and Social history, social historians. The term has a wide range of sometimes conflicting meanings, and there is no broad consensus on a definition of class. Some people argue that due to social mobility, class boundaries do not exist. In common parlance, the term social class is usually synonymous with Socioeconomic status, socioeconomic class, defined as "people having the same social, economic, cultural, political or educational status", e.g. the working class, "an emerging professional class" etc. However, academics distinguish socia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Statistics Socio-economic Classification
The National Statistics Socio-economic Classification (often abbreviated to NS-SEC) is the official socio-economic classification in the United Kingdom. It is an adaptation of the Goldthorpe schema which was first known as the Nuffield Class Schema developed in the 1970s. It was developed using the Standard Occupational Classification 1990 (SOC90) and rebased on the Standard Occupational Classification 2000 (SOC2000) before its first major use on the 2001 UK census. The NS-SEC replaced two previous social classifications: Socio-economic Groups (SEG) and Social Class based on Occupation (SC, formerly known as Registrar General's Social Class, RGSC). The NS-SEC warebased on the Standard Occupational Classification 2010prior to the 2011 UK census and it will be further rebased on the new Standard Occupational Classification 2020 for use on the 2021 UK census. The NS-SEC is a nested classification. It has 14 operational categories, with some sub-categories, and is commonly used in ei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouGov
YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. History 2000–2010 Stephan Shakespeare and Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President. In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK prime minister Boris Johnson, and presenter John Humphrys. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange. In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls. In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Republic Of Ireland
Ireland ( ), also known as the Republic of Ireland (), is a country in Northwestern Europe, north-western Europe consisting of 26 of the 32 Counties of Ireland, counties of the island of Ireland, with a population of about 5.4 million. Its capital city, capital and largest city is Dublin, on the eastern side of the island, with a population of over 1.5 million. The sovereign state shares its only land border with Northern Ireland, which is Countries of the United Kingdom, part of the United Kingdom. It is otherwise surrounded by the Atlantic Ocean, with the Celtic Sea to the south, St George's Channel to the south-east and the Irish Sea to the east. It is a Unitary state, unitary, parliamentary republic. The legislature, the , consists of a lower house, ; an upper house, ; and an elected President of Ireland, president () who serves as the largely ceremonial head of state, but with some important powers and duties. The head of government is the (prime minister, ), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust Limited. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in its journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Upper Class
Upper class in modern societies is the social class composed of people who hold the highest social status. Usually, these are the wealthiest members of class society, and wield the greatest political power. According to this view, the upper class is generally distinguished by immense wealth which is passed on from generation to generation. Prior to the 20th century, the emphasis was on ''aristocracy'', which emphasized generations of inherited noble status, not just recent wealth. Because the upper classes of a society may no longer rule the society in which they are living, they are often referred to as the old upper classes, and they are often culturally distinct from the newly rich middle classes that tend to dominate public life in modern social democracies. According to the latter view held by the traditional upper classes, no amount of individual wealth or fame would make a person from an undistinguished background into a member of the upper class as one must be born in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
