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Miguel Sabido
Miguel Sabido (born 1937) is a producer, writer, researcher, and theorist, known for pioneering Entertainment-Education, developing the "Theory of the Tone", and producing a number of commercially successful telenovelas for Televisa in the 1970s. Biography After being trained as a theater director and producer, Sabido discovered his "Theory of the Tone" as he was working with theater actors. The theory states that an actor can change not only their own delivery of dialogue and their associated body language, but the emotional resonance, the "tone" of the entire audience. Convinced that he could apply this method more widely, he tested it in 1967 by leveraging the readership of the Mexican tabloid '' Casos de Alarma''. He inserted content that would encourage readers to join the social security system of Mexico, assuming that low-brow entertainment would be a great way to spread public benefit messages. The campaign showed positive effects but was criticized by the Mexican academic ...
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Mexico City
Mexico City ( es, link=no, Ciudad de México, ; abbr.: CDMX; Nahuatl: ''Altepetl Mexico'') is the capital and largest city of Mexico, and the most populous city in North America. One of the world's alpha cities, it is located in the Valley of Mexico within the high Mexican central plateau, at an altitude of . The city has 16 boroughs or ''demarcaciones territoriales'', which are in turn divided into neighborhoods or ''colonias''. The 2020 population for the city proper was 9,209,944, with a land area of . According to the most recent definition agreed upon by the federal and state governments, the population of Greater Mexico City is 21,804,515, which makes it the sixth-largest metropolitan area in the world, the second-largest urban agglomeration in the Western Hemisphere (behind São Paulo, Brazil), and the largest Spanish-speaking city (city proper) in the world. Greater Mexico City has a GDP of $411 billion in 2011, which makes it one of the most productive urb ...
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Nosotros Los Mujeres
Spanish personal pronouns have distinct forms according to whether they stand for the subject (nominative) or object, and third-person pronouns make an additional distinction for direct object (accusative) or indirect object (dative), and for reflexivity as well. Several pronouns also have special forms used after prepositions. Spanish is a pro-drop language with respect to subject pronouns, and, like many European languages, Spanish makes a T-V distinction in second person pronouns that has no equivalent in modern English. Object pronouns can be both clitic and non-clitic, with non-clitic forms carrying greater emphasis. With clitic pronouns, proclitic forms are much more common, but enclitic forms are mandatory in certain situations. There is significant regional variation in the use of personal pronouns, especially second-person pronouns. Table of personal pronouns All the personal pronouns used in Spanish are outlined in the table below. Ladino, historically spoken by S ...
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Telenovelas
A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' (Philippines), '' téléroman'' (Canada, specifically Quebec), and '' sinetron'' (Indonesia). Commonly described using the American colloquialism Spanish soap opera, many telenovelas share some stylistic and thematic similarities to the soap opera familiar to the English-speaking world. The significant difference is their series run length; telenovelas tell one self-contained story, typically within the span of a year or less whereas soap operas tend to have intertwined storylines told during indefinite, continuing runs. This makes them shorter than most other television series, but still much longer than a miniseries. This planned run results in a faster-paced, more concise style of melodrama compared to a typical soap opera. Episodes of t ...
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Sonny Fox
Irwin "Sonny" Fox (June 17, 1925 – January 24, 2021) was an American television host and broadcaster who was the host of the children's television program, ''Wonderama''. Through his career, he had hosted other children's educational and entertainment shows including ''Let's Take a Trip,'' ''Just for Fun'' and ''On Your Mark,'' in addition to family shows including ''The $64,000 show''. Fox was also a producer of movies including ''And Baby Makes Six'', '' Mysterious Two'' and ''Brontë''. He served as the chairman of Populations Communication International, a non profit advocating for a change in attitudes toward family planning. Early life Irwin Fox was born on June 17, 1925, to a Jewish family in the Parkville section of Brooklyn, New York, to parents Gertrude (Goldberg) and Julius A. Fox. His father was in the textile business and his mother was a theater ticket broker. He attended James Madison High School in the Midwood section of Brooklyn, New York. He joined the arm ...
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Social Impact Entertainment
Social Impact Entertainment (SIE) is "all storytelling that is self-aware of its potential impact on its audiences and incorporates that knowledge to effect positive change at the individual, local, or global scale on one or more social issues"'','' as defined by the SIE Society. The practitioners in this field are predominately producers and directors who want to add a "social surplus" to their entertainment, as contrasted to the field of entertainment-education, Entertainment-Education which often starts out with a social change directive and then creates the entertainment around it. The topic is explored in the book, The Power of Storytelling: Social Impact Entertainment' written by Robert Rippberger. Overview A focus in the field is the study of actual effects (impact measurement), while the predominant interest is still to create entertaining, profitable content and work within the ecosystem of commercial film production and distribution. A common theme in the field of SIE ...
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Social And Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboards ...
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Population Media Center
Population Media Center (PMC) is an entertainment organization dedicated to women's rights and empowerment, population stabilization, and the environment. PMC's TV and radio shows have promoted important social and cultural changes and have helped 500 million people in more than 50 countries. PMC's headquarters staff and offices are located throughout the United States and abroad, including Los Angeles, Montreal, and Cape Town, with the primary office located in South Burlington, Vermont. Its vision statement is "A sustainable planet with equal rights for all." Its mission statement is "To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment. PMC's goals are to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world's renewable resources." ...
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Drama
Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been contrasted with the Epic poetry, epic and the Lyric poetry, lyrical modes ever since Aristotle's ''Poetics (Aristotle), Poetics'' (c. 335 BC)—the earliest work of dramatic theory. The term "drama" comes from a Ancient Greek, Greek word meaning "deed" or "Action (philosophy), act" (Classical Greek: , ''drâma''), which is derived from "I do" (Classical Greek: , ''dráō''). The two masks associated with drama represent the traditional Genre, generic division between Comedy (drama), comedy and tragedy. In English (as was the analogous case in many other European languages), the word ''Play (theatre), play'' or ''game'' (translating the Old English, Anglo-Saxon ''pleġan'' or Latin ''l ...
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Population Communications International
Population typically refers to the number of people in a single area, whether it be a city or town, region, country, continent, or the world. Governments typically quantify the size of the resident population within their jurisdiction using a census, a process of collecting, analysing, compiling, and publishing data regarding a population. Perspectives of various disciplines Social sciences In sociology and population geography, population refers to a group of human beings with some predefined criterion in common, such as location, Race (human categorization), race, ethnicity, nationality, or religion. Demography is a social science which entails the statistical study of populations. Ecology In ecology, a population is a group of organisms of the same species who inhabit the same particular geographical area and are capable of Sexual reproduction, interbreeding. The area of a sexual population is the area where interbreeding, inter-breeding is possible between any pai ...
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David Poindexter
David Poindexter (January 30, 1929 – February 8, 2018) was the founder of Population Communications International, a Methodist minister, and a TV producer. After receiving a master's degree in theology and serving as a pastor for 8 years in Portland, Oregon, he moved to New York City in 1965 to take a post as director of utilization of the NCC's Broadcasting and Film Commission, and also became director of promotion services. It was in the late 1960s that Poindexter became interested in population growth issues and family planning solutions after reading ''The Population Bomb'' by Paul Ehrlich. After realizing that Mexico needed family planning efforts, he met with then-president of Televisa Emilio Azcárraga Milmo (also present at the meeting was future President of the United States George H. W. Bush and John D. Rockefeller) and pleaded with him to include programming that would promote family planning. Azcarraga said they were already doing exactly that – and introduced Po ...
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Serial (radio And Television)
In television and radio programming, a serial is a show that has a continuing plot that unfolds in a sequential episode-by-episode fashion. Serials typically follow main story arcs that span entire television seasons or even the complete run of the series, and sometimes spinoffs, which distinguishes them from episodic television that relies on more stand-alone episodes. Worldwide, the soap opera is the most prominent form of serial dramatic programming. In the UK the serial began as a direct adaptations of well known literary works, usually consisting of a small number of episodes. Serials rely on keeping the full nature of the story hidden and revealing elements episode by episode, to encourage spectators to tune in to every episode to follow the plot. Often these shows employ recapping segments at the beginning and cliffhangers at the end of each episode. The invention of recording devices such as VCRs and DVRs along with the growing popularity of streaming services has made ...
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Social Learning Theory
Social learning is a theory of learning process social behavior which proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist. The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual. History and theoretical background In the 1941s, B. F. Skinner delivered a series of ...
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