|
Michael Newman (product Marketer)
Michael Newman is an American product development and marketing manager in the musical instrument and professional audio industries from San Diego, CA. Newman performed product management and marketing duties for some of the earliest digital audio workstation products from Digidesign, Tascam and Studer. Newman worked closely with Gerry Kearby at Studer, who later went on to form the online multi-media company Liquid Audio. Newman performed marketing and product management duties for the Tascam MMR-8 and MMR-16 audio film dubbers which won an Emmy in 1995 for "Outstanding Achievement in Engineering Development". and an Emmy in 2000 during the "Prime Time Emmy Awards".Mix Magazine May 17, 2001 In 2002 Newman joined ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market. The product can be tangible (something physical which one can touch) or intangible (like a service or experience), though sometimes services and other processes are distinguished from "products". NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time, and quality are the main variables that d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerry Kearby
Gerald "Gerry" Kearby (June 22, 1947 – August 6, 2012) was an entrepreneur who rose to prominence during the " dot-com" boom of the late 1990s. He worked predominantly with music and audio-related electronics and software companies. He was co-founder, CEO and president of Liquid Audio, Inc. In that position, he testified before the US Congress regarding digital music distribution. At Liquid Audio he also drove development of digital audio watermarking technology since acquired and used by Microsoft. At its peak, Liquid Audio had a market capitalization close to $1 billion. Prior to Liquid Audio, Kearby was co-founder and chief executive officer of Integrated Media Systems, a manufacturer of computer-based professional audio equipment from June 1995 to December 1995. From January 1989 until June 1995, Mr. Kearby served as vice president of sales and marketing at Studer Editech Corporation, a professional audio recording division of the Studer company. Kearby created some of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
KRK Systems
Stanton Magnetics, doing business as Stanton, is a business unit of inMusic Brands that designs and markets turntables, cartridges, DJ mixers, DJ media players, and DJ controllers. History Stanton Magnetics was founded in 1946 by Norman C. Pickering as Pickering Associates, Inc., the parent corporation of Pickering & Company, with a focus on products for the professional broadcast and recording industries. Walter O. Stanton joined the company as vice president in charge of sales in 1948, helping the company develop the first cartridge for the new microgroove standard for vinyl records, and succeeded Pickering as president in 1950. In 1961, recognizing the growth of Pickering & Company's consumer market, Stanton established the Stanton Magnetics brand to focus on professional broadcast and recording products. Beginning with the first microgroove phono cartridge, then with the first user-replaceable stylus in 1954 and the first stereo cartridge in 1958, Stanton was well-positio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cerwin-Vega
Cerwin-Vega Inc. is a brand name used on products for professional audio components, as well as home audio speakers, and car audio components. Originally a stand-alone company, Cerwin-Vega was acquired by the Stanton Group after declaring bankruptcy in 2003. Then, in 2007 Stanton sold off the mobile products division to CVM Acquisition Services (a sister company to Diamond Audio Technologies) LLC. The brand name of Cerwin-Vega was effectively split for several years across two companies, Cerwin-Vega Mobile which handled products specifically for mobile applications and Stanton Group for all remaining products. Later, the Stanton Group was wholly acquired by Gibson Guitar Company on December 5, 2011, and for some time Gibson managed Cerwin Vega, KRK Systems, and Stanton brands under their Gibson Pro Audio division. Cerwin-Vega sells internationally from two main locations; one in Deerfield Beach, FL, and the other location in Brussels, Belgium, while manufacturing their pro pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stanton Magnetics
Stanton Magnetics, doing business as Stanton, is a business unit of inMusic Brands that designs and markets turntables, cartridges, DJ mixers, DJ media players, and DJ controllers. History Stanton Magnetics was founded in 1946 by Norman C. Pickering as Pickering Associates, Inc., the parent corporation of Pickering & Company, with a focus on products for the professional broadcast and recording industries. Walter O. Stanton joined the company as vice president in charge of sales in 1948, helping the company develop the first cartridge for the new microgroove standard for vinyl records, and succeeded Pickering as president in 1950. In 1961, recognizing the growth of Pickering & Company's consumer market, Stanton established the Stanton Magnetics brand to focus on professional broadcast and recording products. Beginning with the first microgroove phono cartridge, then with the first user-replaceable stylus in 1954 and the first stereo cartridge in 1958, Stanton was well-pos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mackie
Mackie is an American professional audio products brand. Founded in Seattle in 1988 by Greg Mackie as a manufacturer of affordable and versatile compact pro audio mixers, Mackie is the primary product line of LOUD Technologies. History Mackie Designs, Inc. was founded in Woodinville, Washington by Greg Mackie, an ex-Boeing worker who began making pro audio gear and guitar amps in his spare time. After founding the small line mixer manufacturer TAPCO, and later the home audio processor manufacturer AudioControl, Mackie founded Mackie Designs, Inc., designing and manufacturing affordable and versatile compact pro audio mixers under the Mackie brand in his three bedroom condominium in Edmonds, Washington. Mackie's first product was the LM-1602 line mixer, priced at $399. Following the moderate sales success of the LM-1602, the company moved to a true factory in 1991 to produce and release its follow-up model, the CR-1604. With the flexibility to be used as either a desktop o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emmy
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with their own set of rules and award categories. The two events that receive the most media coverage are the Primetime Emmy Awards and the Daytime Emmy Awards, which recognize outstanding work in American primetime and daytime entertainment programming, respectively. Other notable U.S. national Emmy events include the Children's & Family Emmy Awards for children's and family-oriented television programming, the Sports Emmy Awards for sports programming, News & Documentary Emmy Awards for news and documentary shows, and the Technology & Engineering Emmy Awards and the Primetime Engineering Emmy Awards for technological and engineering achievements. Regional Emmy Awards are also presented throughout the country at various times through the yea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Liquid Audio
Liquid Audio Inc was a US software company based in Redwood City, California. Formed in 1996, Liquid Audio developed a major standard, multiple software clients, and a client/server media distribution system for streaming and downloading audio on the Internet. Along with RealNetworks' RealAudio (on the RealPlayer), Liquid Audio was one of the two emerging online audio standards in the 1990s. The company's founders – Gerry Kearby, Robert Flynn, and Phil Wiser – focused on professional audio quality and copyright security to differentiate the offer. The company was a pioneer in enabling copy-restricted media distribution, working closely with record companies and publishing rights agencies such as ASCAP, BMI, The Harry Fox Agency, in the United States, and various other agencies around the world. To represent the industry's copyright interests, Liquid Audio, RealNetworks and a host of other companies formed the Digital Media Association to negotiate copyright fees for the Digi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Studer
Studer is a designer and manufacturer of professional audio equipment for recording studios and broadcasters. The company was founded in Zürich, Switzerland, in 1948 by Willi Studer. It initially became known in the 1950s for its professional tape recorders. In the 1990s the company moved into the manufacture of mixing consoles. Management, sales, engineering, R&D and customer service were based in Regensdorf, Switzerland, until owners Harman International Industries closed down the Swiss entity in March 2018 transferring the now decentralized operation to China, Hungary, and the US. Manufacturing, marketing, and customer support were part of the Soundcraft facility in Potters Bar, England until Harman closed the Potters Bar facility in June 2016 and moved manufacturing and customer support to Hungary. Studer was a subsidiary of Harman International Industries. On February 9, 2021, Evertz Microsystems acquired the Studer audio brand from Harman. History Willi Studer be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digidesign
Avid Audio (formerly Digidesign) is an American digital audio technology company. It was founded in 1984 by Peter Gotcher and Evan Brooks. The company began as a project to raise money for the founders' band, selling EPROM chips for drum machines. It is a subsidiary of Avid Technology, and during 2010 the Digidesign brand was phased out. Avid Audio products will continue to be produced and will now carry the Avid brand name. Products Digidesign's flagship software product was Pro Tools, which came in three variants: Pro Tools, HD, Pro Tools LE, and Pro Tools M-Powered. Pro Tools, HD required a Digidesign TDM system and interface, and was intended for professional recording studios. Pro Tools LE was a complete package intended for home users and some post-production facilities. The package included the Pro Tools LE software and hardware such as the M-Box 2 or Digi 003. Pro Tools M-Powered was simply the Pro Tools application adapted to run on M-Audio hardware, and general ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
