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Merle Norman Building
The Merle Norman Building is a streamline moderne and art deco building in Santa Monica, California which was the former headquarters of Merle Norman Cosmetics located at 2525 Main Street. The building was designated as Santa Monica Historic Landmark #44 on June 10, November 11, 2002. The building was constructed by H.G. Thursby in 1936 and towered above the low-rise commercial structures throughout Main Street during the height of the Great Depression, signaling an optimistic architectural design utilizing a mix of streamline moderne and art deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ... elements. The company utilized the building until 1952 when it moved to a larger complex in Westchester. See also * Merle Norman * Merle Norman House References 1936 establish ...
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Santa Monica, California
Santa Monica (; Spanish language, Spanish: ''Santa Mónica'') is a city in Los Angeles County, California, Los Angeles County, situated along Santa Monica Bay on California's South Coast (California), South Coast. Santa Monica's 2020 United States Census Bureau, U.S. census population was 93,076. Santa Monica is a popular resort town, owing to its climate, beaches, and hospitality industry. It has a diverse economy, hosting headquarters of companies such as Hulu, Activision Blizzard, Universal Music Group, Starz Entertainment Corp., Starz Entertainment, Lionsgate Studios, Illumination (company), Illumination and The Recording Academy. Santa Monica traces its history to Rancho San Vicente y Santa Mónica, granted in 1839 to the Sepúlveda family of California. The rancho was later sold to John Percival Jones, John P. Jones and Robert Symington Baker, Robert Baker, who in 1875, along with his Californio heiress wife Arcadia Bandini de Stearns Baker, founded Santa Monica, which inc ...
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Art Deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920s to early 1930s, through styling and design of the exterior and interior of anything from large structures to small objects, including clothing, fashion, and jewelry. Art Deco has influenced buildings from skyscrapers to cinemas, bridges, ocean liners, trains, cars, trucks, buses, furniture, and everyday objects, including radios and vacuum cleaners. The name Art Deco came into use after the 1925 (International Exhibition of Modern Decorative and Industrial Arts) held in Paris. It has its origin in the bold geometric forms of the Vienna Secession and Cubism. From the outset, Art Deco was influenced by the bright colors of Fauvism and the Ballets Russes, and the exoticized styles of art from Chinese art, China, Japanese art, Japan, Indian ...
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Streamline Moderne
Streamline Moderne is an international style of Art Deco architecture and design that emerged in the 1930s. Inspired by Aerodynamics, aerodynamic design, it emphasized curving forms, long horizontal lines, and sometimes nautical elements. In industrial design, it was used in railroad locomotives, telephones, buses, appliances, and other devices to give the impression of sleekness and modernity. In France, it was called the ''style paquebot'', or "ocean liner style", and was influenced by the design of the luxury ocean liner SS Normandie, SS ''Normandie'', launched in 1932. Influences and origins As the Great Depression of the 1930s progressed, Americans saw a new aspect of Art Deco, i.e., streamlining, a concept first conceived by industrial designers who stripped Art Deco design of its ornament in favor of the aerodynamic pure-line concept of motion and speed developed from scientific thinking. The cylindrical forms and long horizontal windowing in architecture may also have be ...
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Art Deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920s to early 1930s, through styling and design of the exterior and interior of anything from large structures to small objects, including clothing, fashion, and jewelry. Art Deco has influenced buildings from skyscrapers to cinemas, bridges, ocean liners, trains, cars, trucks, buses, furniture, and everyday objects, including radios and vacuum cleaners. The name Art Deco came into use after the 1925 (International Exhibition of Modern Decorative and Industrial Arts) held in Paris. It has its origin in the bold geometric forms of the Vienna Secession and Cubism. From the outset, Art Deco was influenced by the bright colors of Fauvism and the Ballets Russes, and the exoticized styles of art from Chinese art, China, Japanese art, Japan, Indian ...
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Merle Norman Cosmetics
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Nethercutt Norman, Merle Norman. The company sells its products through e-commerce and its beauty stores, beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand. As of 2021 the company had 1,007 locations throughout 7 countries, primarily in North America. History Merle Nethercutt Norman, Merle Norman, with her education in chemistry, started making makeshift cosmetic products in her home kitchen to sell to her neighbors while her nephew, J.B. Nethercutt, worked as the delivery peddler. Growing in local popularity, in 1931, she opened her first official cosmetics studio in Santa Monica, California, Santa Monica for $150 during the Great Depression. By 1934, the company had expanded to dozens of independently owned studios across the contiguous United States ...
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