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Media Systems Dependency Theory
Media system dependency theory (MSD), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems. MSD ties together the interrelations of broad social systems, mass media, and the individual into a comprehensive explanation of media effects. At its core, the basic dependency hypothesis states that the more a person depends on media to meet needs, the more important media will be in a person's life, and therefore the more effects media will have on a person. The relationships between components Dependency on media emerges from three relationships. #The relationship between the society and the media: Within this relationship, media access and availability are regarded as important antecedents to an individual's experience with the media. The nature of media dependence on societal systems va ...
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My Own Rendering Of The MSDT Conceptual Model
My or MY may refer to: Arts and entertainment * My (radio station), a Malaysian radio station * Little My, a fictional character in the Moomins universe * ''My'' (album), by Edyta Górniak * ''My'' (EP), by Cho Mi-yeon Business * Marketing year, variable period * Model year, product identifier Transport * Motoryacht * Motor Yacht, a name prefix for merchant vessels * Midwest Airlines (Egypt), IATA airline designation * MAXjet Airways, United States, defunct IATA airline designation Other uses * ''My'', the genitive form of the English pronoun ''I'' * Malaysia, ISO 3166-1 country code ** .my, the country-code top level domain (ccTLD) * Burmese language (ISO 639 alpha-2) * Megalithic Yard, a hypothesised, prehistoric unit of length * Million years See also * MyTV (other) MyTV (or My TV) may refer to these television brands: Africa * MYtv, a South African TV channel Asia * Television Broadcasts Limited's online service in Hong Kong * My TV (Bangladesh ...
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Melvin Defleur
Melvin Lawrence DeFleur (April 27, 1923 – February 13, 2017) was a professor and scholar in the field of communications. His initial field of study was social sciences. Biography Melvin Lawrence DeFleur was born in Portland, Oregon on April 27, 1923. DeFleur received his Ph.D. in social psychology from the University of Washington in 1954. His thesis, ''Experimental studies of stimulus response relationships in leaflet communication'', drew from sociology, psychology, and communication, to study how information diffused through American communities. He has taught at Indiana University (1954–1963), the University of Kentucky (1963–1967), Washington State University (1967–1976), the University of New Mexico (1976–1980), the University of Miami (1981–1985), Syracuse University (1987–1994) and the University of Washington before taking his last position as professor of communication at Boston University's Department of Mass Communication, Advertising and Public Relatio ...
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Communication Research (journal)
''Communication Research'' is a bimonthly peer-reviewed academic journal that covers the field of communication studies and explores the processes, antecedents, and consequences of communication in a broad range of societal systems. The editors-in-chief are Silvia Knobloch-Westerwick (Ohio State University) and Jennifer Gibbs (University of California, Santa Barbara). It was established 1974 and is published by SAGE Publishing. Abstracting and indexing The journal is abstracted and indexed in EBSCO databases, ERIC, ProQuest databases, Scopus, and the Social Sciences Citation Index. According to the ''Journal Citation Reports'', its 2017 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as ... is 3.391, ranking it 3rd out of 84 journals in the category "Communication". Refer ...
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Academia
An academy ( Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary or tertiary higher learning (and generally also research or honorary membership). The name traces back to Plato's school of philosophy, founded approximately 385 BC at Akademia, a sanctuary of Athena, the goddess of wisdom and skill, north of Athens, Greece. Etymology The word comes from the ''Academy'' in ancient Greece, which derives from the Athenian hero, '' Akademos''. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning. The sacred space, dedicated to the goddess of wisdom, Athena, had formerly been an olive grove, hence the expression "the groves of Academe". In these gardens, the philosopher Plato conversed with followers. Plato developed his sessions into a method of teaching philosophy and in 387 BC, established what is known today as the Old Academy. By extension, ''academia'' has come to mean the accumula ...
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Social System
In sociology, a social system is the patterned network of relationships constituting a coherent whole that exist between individuals, groups, and institutions. It is the formal structure of role and status that can form in a small, stable group. An individual may belong to multiple social systems at once; examples of social systems include nuclear family units, communities, cities, nations, college campuses, corporations, and industries. The organization and definition of groups within a social system depend on various shared properties such as location, socioeconomic status, race, religion, societal function, or other distinguishable features. Notable theorists The study of social systems is integral to the fields of sociology and public policy. Social systems have been studied for as long as sociology has existed. Talcott Parsons Talcott Parsons was the first to formulate a systematic theory of social systems, which he did as a part of his AGIL paradigm. He defined a soc ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such ...
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Critical Studies In Media Communication
''Critical Studies in Media Communication (CSMC)'' is a peer-reviewed academic journal covering media and mass communication from a cultural studies and critical perspective. The journal is published by Taylor & Francis on behalf of the National Communication Association The National Communication Association (NCA) is a not-for-profit association of academics in the field of communication. Organization NCA is governed by the Legislative Assembly, which meets during the NCA Annual Convention. Between annual me .... ''CSMC'' publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical approaches, and theoretical standpoints. ''CSMC'' takes an inclusive view of media and welcomes scholarship on topics such as: * media audiences * representations * institutions * digital technologies * social media ...
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Emissions Trading
Emissions trading is a market-based approach to controlling pollution by providing economic incentives for reducing the emissions of pollutants. The concept is also known as cap and trade (CAT) or emissions trading scheme (ETS). Carbon emission trading for and other greenhouse gases has been introduced in China, the European Union and other countries as a key tool for climate change mitigation. Other schemes include sulfur dioxide and other pollutants. In an emissions trading scheme, a central authority or governmental body allocates or sells a limited number (a "cap") of permits that allow a discharge of a specific quantity of a specific pollutant over a set time period. Polluters are required to hold permits in amount equal to their emissions. Polluters that want to increase their emissions must buy permits from others willing to sell them. Emissions trading is a type of flexible environmental regulation that allows organizations and markets to decide how best to meet polic ...
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International Journal Of Public Opinion Research
The ''International Journal of Public Opinion Research'' (''IJPOR'') is a quarterly social science journal sponsored by the World Association for Public Opinion Research (WAPOR) and published by Oxford University Press. Since 1994, WAPOR bestows the Robert M. Worcester Prize for "outstanding" publication in ''IJPOR''; among prior recipients of the prize is communications researcher Dietram Scheufele. See also * ''Public Opinion Quarterly ''Public Opinion Quarterly'' is an academic journal published by Oxford University Press for the American Association for Public Opinion Research, covering communication studies and political science. It was established in 1937 and according to th ...'' References Political science journals Publications established in 1989 Public opinion {{social-science-journal-stub ...
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Journal Of Communication
The ''Journal of Communication'' is a bimonthly peer-reviewed academic journal that publishes articles and book reviews on a broad range of issues in communication theory and research. It was established in 1951 and the current editor-in-chief is R. Lance Holbert (Temple University). According to the ''Journal Citation Reports'', its 2018 impact factor is 3.753. The ''Journal of Communication'' is ranked fifth out of 88 journals in the category "Communication". It is published by Oxford University Press on behalf of the International Communication Association. Previously it was published by Wiley Online Library. Editors The following persons have been editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ... of the journal: References External links * {{Official ...
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Communication
Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquiry studying them. There are many disagreements about its precise definition. John Peters argues that the difficulty of defining communication emerges from the fact that communication is both a universal phenomenon and a specific discipline of institutional academic study. One definitional strategy involves limiting what can be included in the category of communication (for example, requiring a "conscious intent" to persuade). By this logic, one possible definition of communication is the act of developing meaning among entities or groups through the use of sufficiently mutually understood signs, symbols, and semiotic conventions. An important distinction is between verbal communication, which happens through the use of a language, and ...
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Influence Of Mass Media
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media's role and effect in shaping modern culture are central issues for study of culture. At present, mass media is the mainstream trend of media development, information dissemination presents the characteristics of diversification and interaction, and its influence on social life is also constantly expanding. The influence of ''mass media'' or 'The media effect' affects many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. The overall influence of mass media has increased drastically over the years, and ...
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