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Masstige
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words ''mass'' and ''prestige'' and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book ''Trading Up'' and ''Harvard Business Review'' article "Luxury for the Masses". Masstige products are defined as "premium but attainable", and there are two key tenets: (1) They are considered luxury or premium products and (2) They have price points that fill the gap between mid-market and super premium. Silverstein and Fiske cite several examples: * Bath and Body Works Lotion that sells for versus . * Pottery Barn housewares that are considered premium but are widely available at attainable price points well below super premium brands. * Kendall-Jackson Wines that entered the market at $5 per bottle versus the standard $2 per bottle. * Porsche Boxster Several other examples of masstige brand positioning have been proposed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year and is headquartered in Brighton, Massachusetts. ''HBR'' covers a wide range of topics that are relevant to various industries, management functions, and geographic locations. These include leadership, negotiation, strategy, operations, marketing, and finance. ''Harvard Business Review'' has published articles by Clayton Christensen, Peter F. Drucker, Justin Fox, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C. K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Rita Gunther McGrath and others. Several management concepts and business terms were first given prominence in ''HBR''. ''Harvard Business Review''s worldwide English-language circulation is 250,000. HBR licenses its content for pub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bath And Body Works
Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across six continents. In 1997, it became the largest bath shop chain in the United States. History Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. The company's first store opened in a Cambridge, Massachusetts mall in September 1990. In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding The brand created a mascot named Kate who serves as a founding figure, with the store layout being modeled as her country house. In 1997, a secondary brand known as Bath & Body Works at Home was launched. Two years later, the company launched the White Barn Candle Company, a division specializing in the sale of scented candles. Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pottery Barn
Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headquartered in San Francisco, California. Pottery Barn also operates several specialty stores such as Pottery Barn Kids and Pottery Barn Teen. It has three retail catalogues: the traditional Pottery Barn catalogue; Pottery Barn Bed + Bath to focus on its bed and bath lines; and one for outdoor furniture. Early history The Pottery Barn was co-founded in 1949 by Paul Secon and his brother Morris in Chelsea, Manhattan. Paul discovered three barns full of pottery from the factory of Glidden Parker in Alfred, New York, who had stored extras and seconds up the road from the business, hence the inspiration of the chain's name. Paul sold his share in 1966 and Morris sold his to a pair of outside partners - R. Hoyt Chapin and Walton Brush in 1968 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Porsche Boxster
The Porsche Boxster and Cayman are mid-engine two-seater sports cars manufactured and marketed by German automobile manufacturer Porsche across four generations—as a two-door, two-seater roadster (Boxster) and a three-door, two-seater fastback coupé (Cayman). The first generation Boxster was introduced in 1996; the second generation Boxster and the Cayman arrived in late 2005; and the third generation launched in 2012. Since the introduction of the fourth generation in 2016, the two models have been marketed as the Porsche 718 Boxster and Porsche 718 Cayman. The nameplate ''Boxster'' is a portmanteau of ''boxer'', a reference to its flat or boxer engine, and Speedster, a nod to the original Porsche Speedster of the 1950's. The nameplate ''Cayman'' is an alternative spelling of caiman, a member of the alligator family. Overview Boxster The Porsche Boxster is a mid-engine two-seater roadster. It was Porsche's first road vehicle to be originally designed as a roadster since th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Among others, Armani licenses its name and branding to Luxottica for eyewear and L'Oréal for fragrances and cosmetics. It is considered Italy's third-biggest fashion group behind Gucci and Prada. In addition to the couture line Armani Privé, Giorgio Armani and Emporio Armani are the company's ready-to-wear lines that show at Milan Fashion Week. Selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans. History Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani's Volkswagen. Armani signed a license with Gruppo Finanziario Tessile (GFT) in 1978. The company also entered into a manufacturing and distribution license w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
