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Massive Incorporated
Massive Incorporated was an American advertising company that provided software and services to dynamically host advertisements within video games. Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million. The company closed down at the end of 2010. Service The service, collectively known as The Massive Network, allows game developers to place advertisements within video games by providing a software development kit (SDK) and servers to host advertisements to be streamed to clients when the game is played. The streaming of advertisements allows old advertisements to be removed and more contextual ones applied in their place. Where games such as '' Need For Speed: Most Wanted'' had static advertisements for Cingular and Burger King, advertisements supplied by a streaming network allow for time-limited ads such as movie or TV show posters. Both the publisher and Massive can then continue to make money after the game has been so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Server (computing)
A server is a computer that provides information to other computers called " clients" on a computer network. This architecture is called the client–server model. Servers can provide various functionalities, often called "services", such as sharing data or resources among multiple clients or performing computations for a client. A single server can serve multiple clients, and a single client can use multiple servers. A client process may run on the same device or may connect over a network to a server on a different device. Typical servers are database servers, file servers, mail servers, print servers, web servers, game servers, and application servers. Client–server systems are usually most frequently implemented by (and often identified with) the request–response model: a client sends a request to the server, which performs some action and sends a response back to the client, typically with a result or acknowledgment. Designating a computer as "server-class hardwa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software Testing
Software testing is the act of checking whether software satisfies expectations. Software testing can provide objective, independent information about the Quality (business), quality of software and the risk of its failure to a User (computing), user or sponsor. Software testing can determine the Correctness (computer science), correctness of software for specific Scenario (computing), scenarios but cannot determine correctness for all scenarios. It cannot find all software bug, bugs. Based on the criteria for measuring correctness from an test oracle, oracle, software testing employs principles and mechanisms that might recognize a problem. Examples of oracles include specifications, Design by Contract, contracts, comparable products, past versions of the same product, inferences about intended or expected purpose, user or customer expectations, relevant standards, and applicable laws. Software testing is often dynamic in nature; running the software to verify actual output ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard (advertising)
A billboard (also called a hoarding in the UK and many other parts of the world) is a large out-of-home advertising, outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertising, advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Poster, Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Poster
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians, and films), propaganda, propagandists, protestors, and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. History Introduction According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Texture (computer Graphics)
Texture mapping is a term used in computer graphics to describe how 2D images are projected onto 3D models. The most common variant is the UV unwrap, which can be described as an inverse paper cutout, where the surfaces of a 3D model are cut apart so that it can be unfolded into a 2D coordinate space (UV Space). Semantic Texture mapping can both refer to the task of unwrapping a 3D model, the abstract that a 3D model has textures applied to it and the related algorithm of the 3D software. Texture map refers to a Raster graphics also called image, texture. If the texture stores a specific property it's also referred to as color map, roughness map, etc. The coordinate space which converts from the 3D space of a 3D model into a 2D space so that it can sample from the Texture map is called: UV Space, UV Coordinates, Texture Space. Algorithm A simplified explanation of how an algorithm could work to render an image: # For each pixel we trace the coordinates of the screen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Genre
Genre () is any style or form of communication in any mode (written, spoken, digital, artistic, etc.) with socially agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other forms of art or entertainment, based on some set of stylistic criteria, as in literary genres, film genres, music genres, comics genres, etc. Often, works fit into multiple genres by way of borrowing and recombining these conventions. Stand-alone texts, works, or pieces of communication may have individual styles, but genres are amalgams of these texts based on agreed-upon or socially inferred conventions. Some genres may have rigid, strictly adhered-to guidelines, while others may show great flexibility. The proper use of a specific genre is important for a successful transfer of information ( media-adequacy). Critical discussion of genre perhaps began with a classification system for ancient Greek literature, as set out in Aristotle' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ESRB
The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in Canada, the United States, and Mexico. The ESRB was established in 1994 by the Entertainment Software Association (ESA, formerly the Interactive Digital Software Association (IDSA)), in response to criticism of controversial video games with excessively violent or sexual content, particularly after the 1993 congressional hearings following the releases of ''Mortal Kombat'' and '' Night Trap'' for home consoles and ''Doom'' for home computers. The industry, pressured with potential government oversight of video game ratings from these hearings, established both the IDSA and the ESRB within it to create a voluntary rating system based on the Motion Picture Association film rating system with additional considerations for video game interactivity. The board assigns ratings to games based on their content, using judgment similar to the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motion Picture Association Of America Film Rating System
The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures are the responsibility of the Motion Picture Association (MPA), previously known as the Motion Picture Association of America (MPAA) from 1945 to 2019. The MPA rating system is a voluntary scheme that is not enforced by law; films can be exhibited without a rating, although most theaters refuse to exhibit non-rated or NC-17 rated films. Non-members of the MPA may also submit films for rating. Other media, such as television programs, music and video games, are rated by other entities such as the TV Parental Guidelines, the RIAA and the ESRB, respectively. In effect as of November 1968, following the Hays Code of the classical Hollywood cinema era, the MPA rating system is one of various motion picture rating systems that are used to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic
Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to deve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Show
A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming platforms. This generally excludes breaking news or advertisements that are aired between shows or between segments of a show. A regularly recurring show is called a television series, and an individual segment of such a series is called an episode. Content is produced either in-house on a television stage with multiple cameras or produced by contract with film production companies. Episodes are usually broadcast in annual sets, which are called seasons in North America and series in other regions. A one-off television show may be called a television special, while a short series of episodes is a miniseries. A television film, or telefilm, is a feature film created for transmitting on television. Television shows are most often scheduled for b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Movie
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, since the 1930s, synchronized with sound and (less commonly) other sensory stimulations. Etymology and alternative terms The name "film" originally referred to the thin layer of photochemical emulsion on the celluloid strip that used to be the actual medium for recording and displaying motion pictures. Many other terms exist for an individual motion-picture, including "picture", "picture show", "moving picture", "photoplay", and "flick". The most common term in the United States is "movie", while in Europe, "film" is preferred. Archaic terms include "animated pictures" and "animated photography". "Flick" is, in general a slang term, first recorded in 1926. It originates in the verb flicker, owing to the flickering appearance of early films ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
