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Marketing Strategies
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and conceptual tools. Strategic mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organizational Structure
An organizational structure defines how activities such as task allocation, coordination, and supervision are directed toward the achievement of organizational aims. Organizational structure affects organizational action and provides the foundation on which standard operating procedures and routines rest. It determines which individuals get to participate in which decision-making processes, and thus to what extent their views shape the organization's actions.Jacobides., M. G. (2007). The inherent limits of organizational structure and the unfulfilled role of hierarchy: Lessons from a near-war. Organization Science, 18, 3, 455–477. Organizational structure can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. Organizations are a variant of clustered entities. An organization can be structured in many different ways, depending on its objectives. The structure of an organization will determine the mode ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frank Bunker Gilbreth Sr
Frank, FRANK, or Franks may refer to: People * Frank (given name) * Frank (surname) * Franks (surname) * Franks, a Germanic people in late Roman times * Franks, a term in the Muslim world for all western Europeans, particularly during the Crusades Currency * Liechtenstein franc or frank, the currency of Liechtenstein since 1920 * Swiss franc or frank, the currency of Switzerland since 1850 * Westphalian frank, currency of the Kingdom of Westphalia between 1808 and 1813 * The currencies of the German-speaking cantons of Switzerland (1803–1814): ** Appenzell frank ** Aargau frank ** Basel frank ** Berne frank ** Fribourg frank ** Glarus frank ** Graubünden frank ** Luzern frank ** Schaffhausen frank ** Schwyz frank ** Solothurn frank ** St. Gallen frank ** Thurgau frank ** Unterwalden frank ** Uri frank ** Zürich frank Places * Frank, Alberta, Canada, an urban community, formerly a village * Franks, Illinois, United States, an unincorporated community * Franks ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shelby D
Shelby may refer to: Places United States * Shelby, Alabama, a census-designated place and unincorporated community * Shelby, Indiana, an unincorporated town * Shelby, Iowa, a city * Shelby, Oceana County, Michigan, a village * Shelby, Mississippi, a city * Shelby, Missouri, an unincorporated community * Shelby, Montana, a city * Shelby, Nebraska, a village * Shelby, New York, a town * Shelby, North Carolina, a small city * Shelby, Ohio, a city * Shelby, Texas, an unincorporated town * Shelby, Virginia, an unincorporated community * Shelby, Wisconsin, a town ** Shelby (community), Wisconsin, an unincorporated community * Camp Shelby, a military post adjacent to Hattiesburg, Mississippi * Fort Shelby (Michigan), a military fort in Detroit, in use from 1779 to 1826 * Fort Shelby (Wisconsin), an American military installation built in 1814 and destroyed by the British in 1815 * Shelby County (other) * Shelby Township (other) Elsewhere * Mount Shelby, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gary Hamel
Gary P. Hamel (born November 9, 1954) is an American management consultant. He is a founder of Strategos, an international management consulting firm based in Chicago. Education Hamel was born on November 9, 1954, in St. Joseph, Michigan. He graduated from Andrews University in 1975, and from Ross School of Business at the University of Michigan in 1990. Career Hamel has worked as a visiting professor of international business at the University of Michigan and at Harvard Business School; he currently teaches as a visiting professor of Strategy, strategic management at the London Business School where he has been working for three decades. Work Gary Hamel is the originator (with C.K. Prahalad) of the concept of core competency, core competencies. He is also the director of the Woodside Institute, a nonprofit research foundation based in Woodside, California. He was a founder of the consulting firm Strategos, serving as chairman until 2003. The UTEK Corporation acquired S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
George S
George may refer to: Names * George (given name) * George (surname) People * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Papagheorghe, also known as Jorge / GEØRGE * George, stage name of Giorgio Moroder * George, son of Andrew I of Hungary Places South Africa * George, South Africa, a city ** George Airport United States * George, Iowa, a city * George, Missouri, a ghost town * George, Washington, a city * George County, Mississippi * George Air Force Base, a former U.S. Air Force base located in California Computing * George (algebraic compiler) also known as 'Laning and Zierler system', an algebraic compiler by Laning and Zierler in 1952 * GEORGE (computer), early computer built by Argonne National Laboratory in 1957 * GEORGE (operating system), a range of operating systems (George 1–4) for the ICT 1900 range of computers in the 1960s * GEORGE (programming language), an autocode system invented by Charles Le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jay Barney
Jay B. Barney (born October 8, 1954) is an American professor in strategic management at the University of Utah. Early life and education Jay Barney was born in Walnut Creek, California on October 8, 1954. He spent his formative years in San Bruno, California and graduated from San Carlos High School in 1972. Majoring in sociology at Brigham Young University in Provo, Utah, he graduated ''summa cum laude'' in December 1974. In 1976 he began a PhD in sociology at Yale University. Career Barney joined the faculty at the Anderson Graduate School of Management at UCLA in 1980. He moved to the Mays Business School at Texas A&M University in 1986, then to the Fisher College of Business at the Ohio State University in 1994, where he held the Chase Chair for Excellence in Corporate Strategy, and then to the Eccles School of Business at the University of Utah in 2012, where he held the rank of Presidential Professor and the Lassonde Chair in Social Entrepreneurship. Professor Barney' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Resource-based View
The resource-based view (RBV), often referred to as the "resource-based view of the firm", is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage. Jay Barney's 1991 article "Firm Resources and Sustained Competitive Advantage" is widely cited as a pivotal work in the emergence of the resource-based view, although some scholars (see below) argue that there was evidence for a fragmentary resource-based theory from the 1930s. RBV proposes that firms are heterogeneous because they possess heterogeneous resources, meaning that firms can adopt differing strategies because they have different resource mixes. The RBV focuses managerial attention on the firm's internal resources in an effort to identify those assets, capabilities and competencies with the potential to deliver superior competitive advantages. Origins and background During the 1990s, the ''resource-based view'' (also known as the ''resource-advantage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Porter
Michael Eugene Porter (born May 23, 1947) is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a widely used management framework. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities. Early life and education Michael Porter's father was a civil engineer and Georgia Tech graduate who had also gone on to a career as an army officer. During Porter's childhood, his family moved around the United States, and to France and Canada. This contributed to Porter's interest in understanding the economic development ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of Resource management, resources and an assessment of the internal and external Market environment, environments in which the organization operates.qn, date=June 2018 Strategic management provides overall direction to an enterprise and involves specifying the organization's goal, objectives, developing policy, policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback, feedback loop to monitor execution and to inform the next round of planning. Michael Porter identifies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herbert A
Herbert may refer to: People * Herbert (musician), a pseudonym of Matthew Herbert * Herbert (given name) * Herbert (surname) Places Antarctica * Herbert Mountains, Coats Land * Herbert Sound, Graham Land Australia * Herbert, Northern Territory, a rural locality * Herbert, South Australia. former government town * Division of Herbert, an electoral district in Queensland * Herbert River, a river in Queensland * County of Herbert, a cadastral unit in South Australia Canada * Herbert, Saskatchewan, Canada, a town * Herbert Road, St. Albert, Canada New Zealand * Herbert, New Zealand, a town * Mount Herbert (New Zealand) United States * Herbert, Illinois, an unincorporated community * Herbert, Michigan, a former settlement * Herbert Creek, a stream in South Dakota * Herbert Island, Alaska Arts, entertainment, and media Fictional entities * Herbert (Disney character) * Herbert Pocket, a character in the Charles Dickens novel ''Great Expectations'' * Herbert West ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emerald Group Publishing
Emerald Publishing Limited is a scholarly publisher of academic journals and books, headquartered in Leeds, England. Originally focused in the areas of social sciences and management, including management, business, education, and library studies, Emerald also publishes in the areas of health, science, engineering, and technology. Emerald Publishing began as an independent publishing house, formed by Keith Howard (OBE) and a group of management academics from the University of Bradford. Howard stepped down as Chairman of the Emerald Group in 2017. Vicky Williams became the CEO of Emerald Publishing in 2018, replacing Richard Bevan, who took over Howard's role of Executive Chairman. Emerald Group Publishing was acquired by US-based Cambridge Information Group on 10 June 2022. History Emerald was founded in the United Kingdom in 1967 as ''Management Consultants Bradford (MCB) UP Ltd.'' The publisher changed its name to Emerald in 2002 following the success of its Emerald Fu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Decision
Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administration respectively. It is the process of managing the resources of businesses, governments, and other organizations. Larger organizations generally have three hierarchical levels of managers, organized in a pyramid structure: * Senior management roles include the board of directors and a chief executive officer (CEO) or a president of an organization. They set the strategic goals and policy of the organization and make decisions on how the overall organization will operate. Senior managers are generally executive-level professionals who provide direction to middle management. Compare governance. * Middle management roles include branch managers, regional managers, department managers, and section managers. They provide direction to front-l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
