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Macromarketing
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide what to make, how to market it, and how much to price it. Some of key topics include the tragedy of the commons, subliminal advertising, market symbolism and environmental sustainability. The notion of "marketing systems" is at the heart of macromarketing thought. Macromarketing may be a fairly recent term, but the ideas and interests that it comprises have existed as long as human history. For example, ''History of the Peloponnesian War'' by Thucydides, Magna Carta, and ''The Travels of Marco Polo'' are works that embody macromarketing themes. Macromarketing practice moreover is perhaps as old as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behavior
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agora
The agora (; , romanized: ', meaning "market" in Modern Greek) was a central public space in ancient Ancient Greece, Greek polis, city-states. The literal meaning of the word "agora" is "gathering place" or "assembly". The agora was the center of the athletic, artistic, business, social, spiritual, and political life in the city. The Ancient Agora of Athens is the best-known example. Origins Early in Greek history (10th–4th centuries BC), free-born citizens would gather in the agora for military duty or to hear statements of the ruling king or council. Later, the agora also served as a marketplace, where merchants kept stalls or shops to sell their goods amid Arcade (architecture), arcades. This attracted artisans who built workshops nearby. From these twin functions of the agora as a political and a commercial spot came the two Greek verbs , ''agorázō'', "I shop", and , ''agoreúō'', "I speak in public". Ancient Agora of Athens The Ancient Agora of Athens was situat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gun Violence In The United States
Gun violence is a term of political, economic and sociological interest referring to the tens of thousands of annual firearms-related deaths and injuries occurring in the United States. In 2016, a U.S. male aged 15–24 was 70 times more likely to be killed with a gun than a French male or British male. In 2022, up to 100 daily fatalities and hundreds of daily injuries were attributable to gun violence in the United States. In 2018, the most recent year for which data are available, the Centers for Disease Control and Prevention's (CDC) National Center for Health Statistics reported 38,390 deaths by firearm, of which 24,432 were suicides. The national rate of firearm deaths rose from 10.3 people for every 100,000 in 1999 to 11.9 people per 100,000 in 2018, equating to over 109 daily deaths (or about 14,542 annual homicides). In 2010, there were 19,392 firearm-related suicides, and 11,078 firearm-related homicides in the U.S. In 2010, 358 murders were reported involving a rifle w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wicked Problem
In planning and policy, a wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. It refers to an idea or problem that cannot be fixed, where there is no single solution to the problem; "wicked" does not indicate evil, but rather resistance to resolution. Another definition is "a problem whose social complexity means that it has no determinable stopping point". Moreover, because of complex interdependencies, the effort to solve one aspect of a wicked problem may reveal or create other problems. Due to their complexity, wicked problems are often characterized by organized irresponsibility. The phrase was originally used in social planning. Its modern sense was introduced in 1967 by C. West Churchman in a guest editorial he wrote in the journal ''Management Science''. He explains that "The adjective 'wicked' is supposed to describe the mischievous and even evil qualit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gastronomy
Gastronomy is the study of the relationship between Human food, food and culture, the art of preparing and serving rich or delicate and appetizing food, the cooking styles of particular regions, and the science of good eating. One who is well versed in gastronomy is called a gastronome, while a gastronomist is one who unites theory and practice in the study of gastronomy. Practical gastronomy is associated with the practice and study of the preparation, production, and service of the various foods and beverages, from countries around the world. It is related with a system and process approach, focused on recipes, techniques and cookery books. Food gastronomy is connected with food and beverages and their genesis. Technical gastronomy underpins practical gastronomy, introducing a rigorous approach to evaluation of gastronomic topics. Etymology Archestratus wrote a guide to the foods of the Mediterranean in the form of a poem called "Gastronomy", according to Chrysippus of Tyana; on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Place Branding
Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nature, as a 'place' is inherently "anchored into a history, a culture, an ecosystem,"Kapferer, Jean-Noël. 2013. "Paris as a Brand". Pp. 184–89 in ''City Branding: Theory and Cases'', edited by K. Dinnie. New York: Palgrave Macmillan. which is then incorporated into a network of associations, "linking products, spaces, organizations and people." As such, the concepts of nation branding, region branding, and city branding (also known as urban branding), fall under the umbrella term of place branding. The practice is understood to have gained significance with the emergence of the post-industrial ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Destination Marketing
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". They primarily exist to provide information to leisure travelers. Additionally, where a suitable infrastructure exists, they encourage event organizers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE. DMOs are generally tied to the local government infrastructure, often with supporting funds being generated by specific taxes, such as hotel taxes, membership fees, and sometimes government subsidies. However, in many cases, the observed decline in tourism following cutbacks to public-sector expenditures has motivated the tourism industry to create a private sector The private sector is the part of the economy which is owned by private groups, usually as a means of establishment for profit or non pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halal
''Halal'' (; ) is an Arabic word that translates to in English. Although the term ''halal'' is often associated with Islamic dietary laws, particularly meat that is slaughtered according to Islamic guidelines, it also governs ethical practices in business, finance (such as the prohibition of interest or ''riba''), and daily living. It encompasses broader ethical considerations, including fairness, social justice, and the treatment of animals. The concept of ''halal'' is central to Islamic practices and is derived from the Quran and the Sunnah (the teachings and practices of the Prophet Muhammad). In the Quran, the term ''halal'' is contrasted with the term ''haram'' (). The guidelines for what is considered ''halal'' or ''haram'' are laid out in Islamic jurisprudence (''fiqh''), and scholars interpret these guidelines to ensure compliance with Islamic principles. This binary opposition was elaborated into a more complex classification known as "Ahkam, the five decisions": Fard, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Ethics
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and Promotion (marketing), promotion) overlap with media ethics, media and public relations ethics. Two types of marketing ethics Marketing ethics can be divided into two categories: # Positive marketing ethics. # Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices. An example would be to research fraudulent advertising and keep a record of the violations. Normative marketing ethics looks at theories that dictate how moral marketing should take place. The theories and substructures used in business ethics to determine its level of morality are used to analyze whether moral marketing is taking place in normative marketing ethics. The three structures are known as duty-based theories, virtue ethics, and utilitari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumers
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading information, advertisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transgender
A transgender (often shortened to trans) person has a gender identity different from that typically associated with the sex they were sex assignment, assigned at birth. The opposite of ''transgender'' is ''cisgender'', which describes persons whose gender identity matches their assigned sex. Often, transgender people desire medical assistance to Gender transition, medically transition from one sex to another; those who do may identify as transsexual.. "The term ''transsexual'' was introduced by Cauldwell (1949) and popularized by Harry Benjamin (1966) [...]. The term ''transgender'' was coined by John Oliven (1965) and popularized by various transgender people who pioneered the concept and practice of transgenderism. It is sometimes said that Virginia Prince (1976) popularized the term, but history shows that many transgender people advocated the use of this term much more than Prince." Referencing .. "The use of terminology by transsexual individuals to self-identify varies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sustainable Packaging
Sustainable packaging is packaging materials and methods that result in improved sustainability. This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) to help guide the use of packaging which reduces the environmental impact and ecological footprint. It includes a look at the whole of the supply chain: from basic function, to marketing, and then through to end of life (LCA) and rebirth.Jedlicka, W, "Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design", (Wiley, 2008), Additionally, an eco-cost to value ratio can be useful The goals are to improve the long term viability and quality of life for humans and the longevity of natural ecosystems. Sustainable packaging must meet the functional and economic needs of the present without compromising the ability of future generations to meet their own needs. Sustainability is not necessarily an end state but is a continuing process of improvement. Sustainable packagin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
