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MVE Management
MVE Management (formerly known as Margravine Management) is a talent management company founded in 2018 by Joe Sugg and Caspar Lee in partnership with IMG. The company was originally headquartered in London, England, and expanded to the United States in 2023. History MVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee. It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business. It was cited to be the first company to offer talent led support in the influencer industry. In October 2019 they signed the family vlogger and musician LadBaby. In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023. In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States. In July 2024, Minnie Harding was hired as UK Talent Boss, fo ...
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London, England
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ...
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United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ...
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Los Angeles, California
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, cultural center of Southern California. With an estimated 3,878,704 residents within the city limits , it is the List of United States cities by population, second-most populous in the United States, behind only New York City. Los Angeles has an Ethnic groups in Los Angeles, ethnically and culturally diverse population, and is the principal city of a Metropolitan statistical areas, metropolitan area of 12.9 million people (2024). Greater Los Angeles, a combined statistical area that includes the Los Angeles and Riverside–San Bernardino metropolitan areas, is a sprawling metropolis of over 18.5 million residents. The majority of the city proper lies in Los Angeles Basin, a basin in Southern California adjacent to the Pacific Ocean in the ...
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Joe Sugg
Joseph Graham Sugg (born 8 September 1991) is an English YouTuber. In 2012, he began posting videos on the YouTube channel ThatcherJoe, currently at 7.27 million subscribers and 1.33 billion overall channel views. In 2018, he was a finalist on the sixteenth series of ''Strictly Come Dancing'', and in 2019, he portrayed Ogie Anhorn in the West End production of ''Waitress''. He is the younger brother of fellow YouTuber Zoe Sugg. Early life and ancestry Sugg was born in Lacock, Wiltshire, and attended The Corsham School in Corsham, Wiltshire, where he gained two A*s, an A and a B in his A-levels. The name of his YouTube 'ThatcherJoe' channel is derived from his apprenticeship as a roof thatcher. He is the younger brother of Zoe Sugg, who is also a blogger and internet personality, known on YouTube as Zoella. In a November 2021 episode of ''Who Do You Think You Are?'', Sugg discovered that his ancestors from Jersey were working in electrical telegraphy in the early years o ...
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Caspar Lee
Caspar Richard George Lee (born 24 April 1994) is a British-South African YouTuber and investor. He was featured in ''Forbes'' 30 Under 30 in 2020 for his work in media and advertising. Career Lee started his YouTube channel 'dicasp' in 2011, and later renamed it 'Caspar'. Lee was part of the 'YouTube Boyband' that raised money in 2014 for Comic Relief. He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013. He collaborated with Lisa Kudrow in two episodes of ''Web Therapy'' (2014). Lee played Garlic in the 2014 comedy movie, '' Spud 3: Learning to Fly'', with John Cleese and Troye Sivan. Lee and Joe Sugg appeared in a 2015 travel documentary, '' Joe and Caspar Hit the Road'', and its sequel ''Joe and Caspar Hit The Road: USA'', produced for BBC Worldwide. Also in 2016, Lee starred in '' Laid in America'' alongside YouTube comedian KSI (Olajide Olatunji). Lee appeared in the music video for Charli XCX's 2017 single, " Boys". In August 2017 ...
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IMG (company)
IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media. History IMG was founded in 1960 in Cleveland, Ohio, by Mark McCormack, an American lawyer who spotted the potential for athletes to make large incomes from endorsement in the television age. He signed professional golfers Arnold Palmer, Gary Player and Jack Nicklaus as his first clients who collectively are known as The Big Three. McCormack died in 2003. In 2004, Forstmann Little, led by Theodore J. Forstmann, acquired the company; Forstmann served as chairman and CEO until his death in late 2011. On June 1, 2006, IMG Media acquired Tiger Aspect Productions, the producer of the British television series '' Mr. Bean'' and the company, alo ...
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Influencer
A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. , Instagram is the social media ...
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Vlogger
A vlog (), also known as a video blog or video log, is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. In recent years, "vlogging" has spawned a large community on social media, becoming one of the most popular forms of digital entertainment. It is popularly believed that, alongside being entertaining, vlogs can deliver deep context through imagery as opposed to written blogs. Video logs (vlogs) also often take advantage of web syndication to allow for distribution of the video over the Internet, using either the RSS or Atom syndication formats, for automatic aggregation and playback on mobile devices and personal computers (see video podcast). The vlog category is popular on the video-sharing platform YouTube. History In the 1980s, New York artist Nelson Sullivan documented his experiences travelling aro ...
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LadBaby
Mark Ian Hoyle (born 12 April 1987), known professionally as LadBaby, is an English YouTuber, musician, and blogger. His content focuses on his experiences as a father and is usually filmed in collaboration with his wife, Roxanne. The couple garnered the Christmas Number One on the UK Singles Chart for five years from 2018 to 2022, the most consecutive and overall for any artist, with the sausage roll-themed novelty songs "We Built This City", " I Love Sausage Rolls", " Don't Stop Me Eatin'", " Sausage Rolls for Everyone" and "Food Aid". This made them the first musical act in British history to secure five Christmas No. 1 hits, surpassing the record set by the Beatles, who had four Christmas No. 1 songs in 1963, 1964, 1965 and 1967. Career Background and social media Mark Ian Hoyle was born in Nottingham on 12 April 1987. He married Roxanne (née Messenger) in May 2015 after they eloped to Las Vegas. They reside in Nottingham and have two sons, Phoenix Forest (born 2016) and ...
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Simon Cowell
Simon Phillip Cowell (; born 7 October 1959) is an English television personality and businessman. He has judged on the British television talent competition shows ''Pop Idol'' (2001–2003), ''The X Factor (British TV series), The X Factor UK'' (2004–2010; 2014–2018), and ''Britain's Got Talent'' (2007–present), as well as the American television talent competition shows ''American Idol'' (2002–2010), ''The X Factor (American TV series), The X Factor US'' (2011–2013), and ''America's Got Talent'' (2016–present). Cowell founded the British entertainment company Syco Entertainment in 2005, as well as its defunct predecessor, Syco Music (also known as S Records) in 2002. After some success in the 1980s and 1990s as a record producer, talent agent and consultant in the British music industry, Cowell came to public prominence in 2001 as a judge on ''Pop Idol'', a television show which he and its creator Simon Fuller successfully pitched to ITV (TV network), ITV Controll ...
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Caroline Pearce
Caroline Pearce (born 1 September 1981) is an English former athlete, and TV presenter for BT Sport's UFC: Beyond The Octagon and reporter for Fox Sports and UFC Fight Pass. She played the character Ice in Sky One's version of Gladiators. Biography Athletics career Pearce competed for England in the World Pentathlon Championships at the age of 15. Pearce became the British heptathlon champion after winning the British AAA Championships title at the 2002 AAA Championships and 2004 AAA Championships. Pearce competed in the 2004 European Cup heptathlon finals and represented Great Britain as a bobsledder in the 2005 World Bobsleigh Championships. TV career In 2008, Pearce was chosen to compete as a gladiator in Sky One's relaunch of the TV series '' Gladiators'' under the gladiator name "Ice", but she left the show after the first season. Pearce has also appeared on ''The Friday Night Project'' as the "Coat of Cash wearing Celebrity". She is currently signed to MVE Man ...
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