Lucia A. Reisch
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Lucia A. Reisch
Lucia A. Reisch is a German behavioural economist and social scientist by training and the El-Erian Professor of Behavioural Economics and Policy at the University of Cambridge since September 2021. Since April 2022 the Professorship is located at the Cambridge Judge Business School. She is a Professorial Fellow and the Deputy Dean of Queens' College, Cambridge, Queens’ College, Cambridge. Before joining Cambridge, Reisch was a professor at Copenhagen Business School. She also holds an honorary Leibniz Professorship from Leibniz Institute for Prevention Research in Bremen.   Early life and education After having studied economics and social science at the University of Hohenheim (with semesters at UCLA), Reisch graduated in 1988. In 1994 she received her doctorate in economics also from the University of Hohenheim. Career Reisch has served as a lecturer at the University of Hohenheim, Technical University of Munich and gave guest lectures at the University of St Gallen (C ...
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Behavioural Economics
Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. Behavioral economics is primarily concerned with the bounds of rationality of economic agents. Behavioral models typically integrate insights from psychology, neuroscience and microeconomic theory. Behavioral economics began as a distinct field of study in the 1970s and 1980s, but can be traced back to 18th-century economists, such as Adam Smith, who deliberated how the economic behavior of individuals could be influenced by their desires. The status of behavioral economics as a subfield of economics is a fairly recent development; the breakthroughs that laid the foundation for it were published through the last three decades of the 20th century. Behavioral economics is still growing as a field, being used increasingly in ...
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