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Lover.ly
Lover.ly is a virtual wedding planner and media platform that allows brides, grooms, and enthusiasts to discover wedding ideas, receive tips, purchase wedding products, evaluate whom to hire for their weddings, and share their findings. Their virtual wedding planning app uses AI and chat technology to service their customers. They have a database of editorial content that uses a proprietary tagging program to aggregate content from wedding blogs, wedding magazines, as well as retailers, brands and vendors, creating relevant searchable content. Lover.ly was launched in 2012 in New York City. History Kellee Khalil, the company's founder and chief executive officer, was inspired to design the wedding discovery engine after helping to plan her sister's wedding. Khalil says of the experience "I was 40 pages deep in a search on Google, then if I found what I wanted I'd drag it over to another page, then start e-mailing links. It was kind of a nightmare," she says. "And I figured, if ...
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The Completionist
Jirard Khalil (born January 3, 1988), also known online as ''The Completionist'', is a YouTuber who focuses on reviewing and completing video games. Throughout his career on YouTube, Khalil has uploaded reviews of over 340 games. Early life Khalil was born on January 3, 1988 and is a native of Los Angeles, California. He is also the brother of Kellee Khalil, an entrepreneur who founded the wedding planner website Lover.ly. Khalil attended California State University, Fullerton. After Khalil got his college degree in theater and film, he worked at a Best Buy. After his manager pushed him to pursue his YouTube dreams full time, Khalil started his YouTube channel, originally called "''ThatOneVideoGamer''" but later renamed ''The Completionist''. Career Khalil's YouTube career began in 2012. He had attempted to start his YouTube career multiple times, but had restarted due to a lack of success in gaining an audience. After meeting internet personality Arin Hanson, Khalil becam ...
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New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, educa ...
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Anthropologie
Anthropologie is an American clothing retailer with approximately 200 stores across the U.S., Canada, and the UK that offers an assortment of clothing, jewelry, home furniture, decoration, beauty products, and gifts. Anthropologie is part of URBN brands, which includes Urban Outfitters, Free People, BHLDN, and Terrain. History In 1970, former Lehigh University roommates and later University of Pennsylvania Wharton Business School classmates Richard Hayne and Scott Belair needed a project for an entrepreneurial class. They decided to open a retail store called Free People. According to some sources, Hayne's ex-wife Judy Wicks co-founded the company with him. After opening another store, Urban Outfitters, Hayne imagined the concept behind Anthropologie, aiming to give 30- to 45-year-old women a store that offers products reflecting their style.. In the autumn of 1992, Anthropologie opened its first free-standing store in a refurbished automobile shop in Wayne, Pen ...
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Online Companies Of The United States
In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" or "on the line") could refer to any piece of equipment or functional unit that is connected to a larger system. Being online means that the equipment or subsystem is connected, or that it is ready for use. "Online" has come to describe activities performed on and data available on the Internet, for example: " online identity", " online predator", " online gambling", " online game", " online shopping", " online banking", and " online learning". Similar meaning is also given by the prefixes "cyber" and "e", as in the words "cyberspace", "cybercrime", "email", and "ecommerce". In contrast, "offline" can refer to either computing activities performed while disconnected from the Internet, or alternatives to Internet activities (such as shoppin ...
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YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. ...
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Customer Engagement
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen's (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources (including cognitive, emotional, behavioral, and social knowledge and skills), and operand resources (e.g., equipment) into brand interactions," which applies to online and offline engagement. Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs, for example, are spaces where people can communicate and socialise in ways that cannot be replicated by any offline interactive medium. Online customer engagement is a social phenomenon that became mainstream with ...
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IOS7
iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 18 of that year. It was succeeded by iOS 8 on September 17, 2014. iOS 7 introduced a completely redesigned user interface, a design credited to a team led by Apple's former senior vice president of design, Jony Ive. The new look, featuring flatter icons, a new slide-to-unlock function, and new animations, was described by Ive as "profound and enduring beauty in simplicity". The new design was implemented throughout the operating system, including the Notification Center, which was updated with three tabs offering different views of information; notifications visible on the lock screen; a redesigned Siri voice assistant offering visual indicators; and a Control Center offering easy access to the most commonly used features. iOS 7 also intro ...
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Ace Hotel
Ace Hotel is a chain of hotels headquartered in Los Angeles and New York City. Founded in 1999 in Seattle, it operates hotels primarily in the United States, with locations in Portland, Oregon; Brooklyn, New York City; Palm Springs, California; Seattle, Washington; Pittsburgh, Pennsylvania; Los Angeles, California; New Orleans, Louisiana; Kyoto, Japan; Toronto, Canada; Sydney, Australia; and Panama City, Panama. History In 1999, the first Ace Hotel was opened. Friends Alex Calderwood, Wade Weigel, and Doug Herrick purchased and transformed a Seattle halfway house into an affordable hotel that would appeal to the creative class. Calderwood and Weigel had previously founded Rudy's, a reinvigorated traditional barbershop concept they started in Seattle, which eventually expanded to more than a dozen locations, along with an experiential marketing company known as Neverstop, and an audiovisual arts platform known as ARO.Space with Pearl Jam co-founder Stone Gossard and Kung Fau ...
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Pop-up Retail
Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled event. The modern trend of pop-up retail started in Los Angeles in the late 1990s, and went on to become popular internationally. Pop-up retail was an increasing factor during the retail apocalypse of the 2010s, including seasonal Halloween retailers who operate stores in vacant spaces during the season. In 2018 the pop-up industry was estimated to be worth $50 billion. History Temporary retail establishments date at least to the Vienna December market in 1298 and the European Christmas markets that followed. Seasonal farmer's markets, holiday fireworks stands, Halloween costume shops, consumer expos, and event-specific concessions are other examples of temporary retailing. The Ritual Expo was one of the first iterations of the modern p ...
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Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk o ...
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Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ...
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Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except fro ...
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