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LiveRamp
LiveRamp Holdings, Inc. (commonly LiveRamp), is a US SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014. The company eventually took the LiveRamp name, after spinning off the Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. The company has offices in the United States, Europe, Australia, and Asia. History Acxiom foundation and early years Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communications Exchange, and in 1983, it incorporated as CCX Network, Inc. and made its first public off ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Travis May
Travis May (born 1987) is an American entrepreneur. He is the CEO of Shaper Capital, founder and former CEO of Datavant and previously co-founded and was the CEO of LiveRamp. Early life May was born in Cary, North Carolina, in 1987. He grew up in Cary and attended Cary Academy, graduating in 2005. While in high school, he was a member of a four-person team that won the mid-Atlantic regional and competed in the 2005 National Economics Challenge. May attended Harvard College, graduating in 2009 with degrees in economics and mathematics, magna cum laude. During his freshman year, he co-founded the Harvard Entrepreneurial Forum. When he was a sophomore, he created the website IvyAdmits.com, which featured examples of successful college application essays from Ivy League students. Later, he co-founded the i3 The Harvard College Innovation Challenge, a student startup competition, which continues annually with support from the Technology and Entrepreneurship Center at Harvard. Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Acxiom
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp. The company has offices in the United States, Europe and Asia. History Foundation and early days Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Auren Hoffman
Auren Raphael Hoffman (born 1974) is an American entrepreneur, angel investor, author and CEO of SafeGraph, a firm that gathers location data from mobile devices and sells information about places and the movements of people. Personal life Hoffman is a son of Amalia Hoffman of Larchmont, New York, and Edward M. Hoffman of Montvale, New Jersey. Amalia Hoffman is an author and illustrator of children’s books. Edward M. Hoffman works in New York as a software engineer and software consultant to the financial industry. Hoffman graduated from the University of California, Berkeley with a degree in Industrial Engineering in 1996. In 2011, Hoffman married an assistant U.S. Attorney, Hallie Alexandra Mitchell, who graduated from Princeton University, and received a Juris Doctor degree from Northwestern University School of Law. Business Hoffman founded Kyber Systems in his junior year at UC Berkeley, as a way to pay for school. Kyber was sold to Human Ingenuity in 1997. Hoffman founde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RapLeaf
RapLeaf was a US-based marketing data and software company that was acquired by email data provider TowerData in 2013. Company RapLeaf was founded in San Francisco by Auren Hoffman and Manish Shah in March 2005. In May 2006 the Founders Fund led a seed round of about $1 million, including angel investors such as Peter Thiel and Ron Conway. In June 2007 a second round included Founders Fund, Rembrandt Venture Partners and included Conway. The company's first product was a meta-reputation system that allows users to create reviews and ratings of consumer transactions, which they then contribute to multiple e-commerce websites. On January 26, 2007, Rapleaf released Upscoop, a service that allowed users to search for and manage their contacts by email address across multiple social networking sites. In 2011, Rapleaf created a data onboarding division named LiveRamp, which later spun out into an independent company which was acquired by Acxiom in 2014 for $310 million. In 2012, Ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Onboarding
Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience. One of the most common use cases for data onboarding is importing customers' data into a software product. Typically, this data has been saved in different formats, and all of it must be reformatted and restructured to make it compatible with the target software. This process requires significant manual resources, which is why many businesses are looking into automating data mapping, validation, and cleaning processes. Process The onboarding process involves ingesting, anonymizing, matching and distributing a customer's data. Offline data used in onboarding efforts include information such as customer names, email addresses, physical addresses and phone numbers as well as CRM ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of S&P 600 Companies
This is a list of companies having stocks that are included in the S&P SmallCap 600 (S&P 600) stock market index. The index, maintained by S&P Dow Jones Indices, comprises the common stocks of 600 Market capitalization, small-cap, mostly American, companies. Although called the S&P 600, the index contains 602 stocks because it includes two share classes of stock from 2 of its component companies. __TOC__ S&P 600 component stocks Stocks here are cross referenced with the following index funds to compose the list: *Vanguard S&P Small-Cap 600 ETF () *SPDR Portfolio S&P 600 Small Cap ETF () *iShares Core S&P Small-Cap ETF () These index funds may be rebalanced at different intervals resulting in a small difference in holdings. The following table is sorted by ticker symbol by default. Recent and announced changes to the list of S&P 600 components Periodically, S&P Dow Jones Indices reflects the changes of the index in response to company takeover, or updates the index based on com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Broker
A data broker is an individual or company that specializes in collecting personal data (such as income, ethnicity, political beliefs, or geolocation data) or data about people, mostly from public records but sometimes sourced privately, and selling or licensing such information to third parties for a variety of uses. Sources, usually Internet-based since the 1990s, may include census and electoral roll records, social networking sites, court reports and purchase histories. The information from data brokers may be used in background checks used by employers and housing. There are varying regulations around the world limiting the collection of information on individuals; privacy laws vary. In the United States there is no federal regulation protection for the consumer from data brokers, although some states have begun enacting laws individually. In the European Union, GDPR serves to regulate data brokers' operations. Some data brokers report to have large numbers of population data ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Little Rock, Arkansas
Little Rock is the List of capitals in the United States, capital and List of municipalities in Arkansas, most populous city of the U.S. state of Arkansas. The city's population was 202,591 as of the 2020 census. The six-county Central Arkansas, Little Rock metropolitan area is the Metropolitan statistical area, 81st-most populous in the United States with 748,031 residents according to the 2020 census. As the county seat of Pulaski County, Arkansas, Pulaski County, the city was incorporated on November 7, 1831, on the south bank of the Arkansas River close to the state's geographic center in Central Arkansas. The city derived its name from a rock formation along the river, named The Little Rock, the "Little Rock" by the French explorer Jean-Baptiste Bénard de la Harpe in 1722. The capital of the Arkansas Territory was moved to Little Rock from Arkansas Post, Arkansas, Arkansas Post in 1821. Little Rock is a cultural, economic, government, and transportation center within A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conway, Arkansas
Conway is a city in the U.S. state of Arkansas and the county seat of Faulkner County, Arkansas, Faulkner County, located in the state's most populous Metropolitan Statistical Area, Central Arkansas. The city also serves as a regional shopping, educational, work, healthcare, sports, and cultural hub for Faulkner County and surrounding areas. Conway's growth can be attributed to its jobs in technology and higher education. Conway is home to three post-secondary educational institutions, earning it the nickname "The City of Colleges". As of the 2020 United States census, 2020 Census, the city proper had a total population of 64,134, making Conway the List of municipalities in Arkansas, eighth-most populous city in Arkansas. Central Arkansas, the Central Arkansas, Little Rock–North Little Rock–Conway, AR Metropolitan Statistical Area, is ranked the 76th most populous in the United States with 734,622 people in 2016. Conway is part of the larger Central Arkansas, Little Rock–N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zeta Global
Zeta Global Holdings Corp. is an American marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation. The company's headquarters is in New York City, with 15 offices worldwide, in 11 countries, including Silicon Valley, London, as well as Chennai and Hyderabad in India. Zeta has more than 1,300 employees worldwide. The company's CEO is David A. Steinberg. ''Forbes'' reported that the company had been referred to as a unicorn a "billion-dollar startup". According to ''The Wall Street Journal'', as of March 2020 the company is profitable, with annual revenues exceeding $400 million. History Zeta Global was founded by David A. Steinberg and former Apple Inc. CEO John Sculley in 2007 under the name 'XL Marketing'. The company changed its name to Ze ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
