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Link Spam
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove sus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Hat Hacker
A Black Hat (Black Hat Hacker or Blackhat) is a computer hacker who usually violates laws or typical ethical standards. The term originates from the 1950s westerns, when bad guys typically wore black hats and good guys white hats. Black hat hackers aim to hack into any system for their own profit or out of malice. Black hat is contrasted with white hat. A third category is sometimes added, the gray hat, who hacks with good intentions but at times without permission. History The terms "Black hat" come from the color scheme used in westerns from the 1950s, in which the bad guys wore black hats, and the good guys wore white or other light colors. Criminals who intentionally enter computer networks are known as "black hat hackers". They may also distribute malware that steals passwords, credit card numbers, and other personal information, holds computers hostage, or destroys files. Even though hacking has become an important tool for governments to gather intelligence, Black Hats ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ponzi Scheme
A Ponzi scheme (, ) is a form of fraud that lures investors and pays profits to earlier investors with funds from more recent investors. Named after Italian businessman Charles Ponzi, the scheme leads victims to believe that profits are coming from legitimate business activity (e.g., product sales or successful investments), and they remain unaware that other investors are the source of funds. A Ponzi scheme can maintain the illusion of a sustainable business as long as new investors contribute new funds, and as long as most of the investors do not demand full repayment and still believe in the non-existent assets they are purported to own. Some of the first recorded incidents to meet the modern definition of the Ponzi scheme were carried out from 1869 to 1872 by Adele Spitzeder in Germany and by Sarah Howe in the United States in the 1880s through the "Ladies' Deposit". Howe offered a solely female clientele an 8% monthly interest rate and then stole the money that the wom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thesaurus
A thesaurus (plural ''thesauri'' or ''thesauruses'') or synonym dictionary is a reference work for finding synonyms and sometimes antonyms of words. They are often used by writers to help find the best word to express an idea: Synonym dictionaries have a long history. The word 'thesaurus' was used in 1852 by Peter Mark Roget for his '' Roget's Thesaurus''. While some thesauri, such as ''Roget's Thesaurus'', group words in a hierarchical hypernymic taxonomy of concepts, others are organized alphabetically or in some other way. Most thesauri do not include definitions, but many dictionaries include listings of synonyms. Some thesauri and dictionary synonym notes characterize the distinctions between similar words, with notes on their "connotations and varying shades of meaning".''American Heritage Dictionary of the English Language'', 5th edition, Houghton Mifflin Harcourt 2011, , p. xxvii Some synonym dictionaries are primarily concerned with differentiating synonyms by m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Duplicate Content
Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar. When multiple pages contain essentially the same content, search engines such as Google and Bing can penalize or cease displaying the copying site in any relevant search results. Types Non-malicious Non-malicious duplicate content may include variations of the same page, such as versions optimized for normal HTML, mobile devices, or printer-friendliness, or store items that can be shown via multiple distinct URLs. Duplicate content issues can also arise when a site is accessible under multiple subdomains, such as with or without the "www." or where sites fail to handle the trailing slash of URLs correctly. Another common source of non-malicious duplicate content is pagination, in which content and/or cor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Article Spinning
Article spinning is a writing technique used in search engine optimization (SEO), and other applications, which creates what deceitfully appears to be new content from what already exists. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions, in order to provide a slightly different variation with each spin — also known as Rogeting. This process can be completely automated or written manually as many times as needed. Early content produced through automated methods often resulted in articles which were hard or even impossible to read. However, as article-spinning techniques were refined they became more sophisticated, and can now result in readable articles which, upon cursory review, can appear original. The practice is sometimes considered falling under the category of spamdexing, a black hat SEO practice, given that no genuinely new content is created. Website authors use article spinning to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions ( CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit ... |
