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Lemania
Lemania was a Swiss watch manufacturer and manufacturer of watch movements. It was founded in 1884 by Alfred Lugrin (1858-1920), who had trained at Jaeger-LeCoultre. Lugrin received awards and gold medals at exhibitions in Milan in 1906 and in Bern in 1914. Until 1930, the factory was called Lugrin SA, until Lugrin's son-in-law Marius Meylan established the firm Lemania Watch Co., based in L'Orient, Switzerland (Vaud). In 1932, Lemania, Omega and Tissot merged to form the SSIH group. Lemania produced movements for Omega, including for the Speedmaster that Buzz Aldrin wore on the moon. With the advent of electronic watches in the 1970s, sales of mechanical watches from the SSIH Group collapsed. In 1980, creditor banks gave Nicolas Hayek the task of restructuring Restructuring or Reframing is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better ...
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Breguet (watch)
Breguet () is a Swiss watch, Swiss Luxury good, luxury watch, clock and jewelry manufacturer founded by Abraham-Louis Breguet in Paris in 1775. Headquartered in L'Abbaye, Switzerland, Breguet is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies such as the tourbillon, which was developed into a practical solution by Abraham Breguet in 1801. Abraham Breguet also invented and produced the world's first self-winding watch (the ''Perpétuelle'') in 1780, as well as the world's first wristwatch in 1810 (the Breguet No.2639, for Caroline Bonaparte, Kingdom of Naples (Napoleonic), Queen of Naples). Breguet is a highly regarded watch manufacturer. Over the years, notable Breguet patrons and timepiece owners include Emperor of the French Napoléon Bonaparte, King George III, Queen Victoria, Alexander I of Russia, Alexandre I of Russia, Ettore Bugatti, Sir Winston Churchill, Sergei Rachmaninoff, Gioachino Rossini, Arthur Rubinstein and so on. ...
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Omega SA
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as ''Louis Brandt et Fils'' until incorporating the name ''Omega'' in 1903, becoming ''Louis Brandt et Frère-Omega Watch & Co.'' In 1984, the company officially changed its name to ''Omega SA'' and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of the Swatch Group. Britain's Royal Flying Corps used Omega watches in 1917 for its combat units, followed by the U.S. Army in 1918, and NASA in 1969 for Apollo 11. The Omega Speedmaster, Omega Speedmaster Moonwatch is marketed as the first watch worn on the Moon, becoming one of the watchmaker's most iconic models. Omega is the current official timekeeper of the Olympic Games, Olympics, having first done so in 1932 Summer Olympics, 1932, in addition to being the timekeeper of the America's Cup yacht race. History Early history In 1848, Louis Brandt fou ...
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Speedmaster
Omega Speedmaster is a line of chronograph wristwatches produced by Omega SA. While chronographs have existed since the late 1800s, Omega first introduced this line of chronographs in 1957. Since then, many different chronograph movements have been marketed under the Speedmaster name. Astronaut Walter Schirra was the first person to wear one in space in 1962 during his Mercury-Atlas 8 mission. The manual winding Speedmaster Professional or "Moonwatch" is the best-known and longest-produced; it was worn during the first American spacewalk as part of NASA's Gemini 4 mission, and was the first watch worn by an astronaut walking on the Moon during the Apollo 11 mission. The Speedmaster Professional remains one of several watches qualified by NASA for spaceflight, and is still the only one so qualified for EVA. The Speedmaster line also includes other models, including analog-digital and automatic mechanical watches. Early development The Speedmaster was not originally designed fo ...
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Swiss Watch
Swiss made is a label or marking used to indicate that a product was made on the territory of Switzerland. It is also a geographical indication protected under different Swiss and international laws and treaties. According to the Swiss Federal Act on the Protection of Trade Marks and Indications of Source, a good or service may be designated "Swiss made" if:Federal Act on the Protection of Trade Marks and Indications of Source
status as of 1 January 2017 (page visited on 17 October 2018).
* For food products: 80% of the weight of the raw materials and the essential processing must take place in Switzerland. * For industrial products: 60% of the manufacturing costs and 50% of the essential manufacturing step must occur in Switzerland. * For services: the c ...
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Watch Movement
A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of bracelet, including metal bands or leather straps. A pocket watch is carried in a pocket, often attached to a chain. A stopwatch is a type of watch that measures intervals of time. During most of their history, beginning in the 16th century, watches were mechanical devices, driven by clockwork, powered by winding a mainspring, and keeping time with an oscillating balance wheel. These are known as '' mechanical watches''. In the 1960s the electronic ''quartz watch'' was invented, powered by a battery and keeping time with a vibrating quartz crystal. By the 1980s it had taken over most of the watch market, in what became known as the quartz revolution (or the quartz crisis in Switzerland, whose renowned watch industry it decimate ...
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Jaeger-LeCoultre
Manufacture Jaeger-LeCoultre SA, or simply Jaeger-LeCoultre (), is a Swiss luxury watch and clock manufacturer founded by Antoine LeCoultre in 1833 and is based in Le Sentier, Switzerland. Since 2000, the company has been a fully owned subsidiary of the Swiss luxury group Richemont. Jaeger-LeCoultre is regarded as a top-tier Richemont brand. It has hundreds of inventions, patents, and more than one thousand Movement (clockwork), movements to its name, including the world's smallest movement, one of the world's most complicated wristwatches (Grande Complication), and a timepiece of Perpetual motion, near-perpetual movement (the ''Atmos clock''). Watch enthusiasts refer to the brand as the watchmaker's watchmaker. History Early history The earliest records of the LeCoultre family in Switzerland date from the 16th century, when Pierre LeCoultre (circa 1530 – circa 1600), a French Huguenot, fled to Geneva from Lizy-sur-Ourcq, France to escape religious persecution. In 1558, ...
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L'Orient, Switzerland
L'Orient is a village in the Vallée de Joux, Vaud, Switzerland. It was created in 1904 and is part of the municipality of Le Chenit. The village takes its name from the fact that it is located on the right bank of the river Orbe (river), Orbe. Geography The village is located in the southern part of the Vallée de Joux, at a distance of about 50 km from Geneva and Lausanne. The Mont Tendre chain, part of the Jura Mountains, extends on the eastern side of the village. The village is located east of the river Orbe (river), Orbe, which then flows into the Lac de Joux. History From 1640 onwards, the inhabitants devoted themselves to agriculture and animal husbandry. The watchmaking industry radically changed the life of the population, especially when factories were created (Nouvelle Lémania in 1884, Valdar in 1914, both bought in 1999 by the The Swatch Group, Swatch Group, as well as Breguet (brand), Breguet). At the beginning of the 21st century, the administrative cou ...
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Tissot
Tissot SA () is a Swiss luxury watch brand owned by the Swatch Group. The company was founded in Le Locle, Switzerland by Charles-Félicien Tissot and his son, Charles-Émile Tissot, in 1853. Tissot is not associated with Mathey-Tissot, another Swiss watchmaking firm. History Independent company Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, in the Neuchâtel canton of the Jura Mountains area. The father and son team worked as a casemaker (Charles-Félicien Tissot) and watchmaker (Charles-Emile). His son having expressed an interest in watchmaking from a young age. The two turned their house at the time into a small 'factory'. Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire. Russia became Tissot's greatest market, with the brand gaining popularity even in the Tsar's court; so Charles Tissot, Charles-Émile's son, moved to ...
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The Swatch Group
The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 through the merger of Allgemeine Gesellschaft der Schweizerischen Uhrenindustrie, ASUAG and Société Suisse pour l'Industrie Horlogère, SSIH, moving to manufacturing Quartz clock, quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry. The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries. The group owns the Swatch product line and other luxury brands, including Blancpain, Breguet (brand), Breguet, Certina, ETA SA, ETA, Glashütte Original, Hamilton Watch Company, Hamilton, Harry Winston, Inc., Harry Winston, Longines, Mido (watch), Mido, Omega SA, Omega, Rado (watchmaker), Rado, and Tissot. History SSIH SSIH (Société Suisse pour l'Industrie Horlogère), originated in 1930 with the merger of the Omega SA, Omega and Tissot companies. Swiss watch quality was high, but ne ...
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Buzz Aldrin
Buzz Aldrin ( ; born Edwin Eugene Aldrin Jr.; January 20, 1930) is an American former astronaut, engineer and fighter pilot. He made three extravehicular activity, spacewalks as pilot of the 1966 Gemini 12 mission, and was the Lunar Module Eagle, Lunar Module ''Eagle'' pilot on the 1969 Apollo 11 mission. He was the List of people who have walked on the Moon, second person to walk on the Moon after mission commander Neil Armstrong. Following the deaths of Armstrong in 2012 and pilot Michael Collins (astronaut), Michael Collins in 2021, he is the last surviving Apollo 11 crew member. Born in Glen Ridge, New Jersey, Aldrin graduated third in the class of 1951 from the United States Military Academy at West Point with a degree in mechanical engineering. He was commissioned into the United States Air Force and served as a jet fighter pilot during the Korean War. He flew 66 combat missions and shot down two MiG-15 aircraft. After earning a Doctor of Science degree in astronautics f ...
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Quartz Crisis
The quartz crisis (Swiss) or quartz revolution (America, Japan and other countries) was the upheaval in the watchmaking industry caused by the advent of quartz watches in the 1970s and early 1980s, that largely replaced mechanical watches around the world.Smithsonian: The quartz revolution revitalized the U.S. watch industry.
It caused a significant decline of the Swiss watchmaking industry, which chose to remain focused on traditional mechanical watches, while the majority of the world's watch production shifted to Japanese companies such as

Restructuring
Restructuring or Reframing is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs. Other reasons for restructuring include a change of ownership or ownership structure, demerger, or a response to a crisis or major change in the business such as bankruptcy, repositioning, or buyout. Restructuring may also be described as corporate restructuring, debt restructuring and financial restructuring. Executives involved in restructuring often hire financial and legal advisors to assist in the transaction's details and negotiations. It may also be done by a newly-hired CEO specifically to make the difficult and controversial decisions, required to save or reposition the company. It generally involves financing debt, selling portions of the company to investors, and reorganizing or reducing operations. The basic nature of restr ...
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