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Lawrence G. Chait
Lawrence G. Chait (June 27, 1917 – July 18, 1997) was an American advertising executive who was a pioneer in mail order and direct marketing. He was chairman of Lawrence G. Chait & Co., Inc. He was President of the Direct Marketing Club of New York. His political activities landed him on the master list of Nixon political opponents. References *Staff report (January 21, 1970)Ad man looks into future.''Minneapolis Star Tribune The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...'' 1917 births 1997 deaths 20th-century American businesspeople {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mail Order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing an order with a few travelling agents and paying by installments * Filling in a form on a website or mobile app — if the product information is also mainly obtained online rather than via a paper catalogue or via television, this model is online shopping or e-commerce Then, the products are delivered to the customer. The products are usually delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of-town recipient. Some merchants delivered the goods directly to the customer via ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Association ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master List Of Nixon Political Opponents
Master or masters may refer to: Ranks or titles * Ascended master, a term used in the Theosophical religious tradition to refer to spiritually enlightened beings who in past incarnations were ordinary humans *Grandmaster (chess), National Master, International Master, FIDE Master, Candidate Master, all ranks of chess player * Grandmaster (martial arts) or Master, an honorary title * Grand master (order), a title denoting the head of an order or knighthood * Grand Master (Freemasonry), the head of a Grand Lodge and the highest rank of a Masonic organization *Maestro, an orchestral conductor, or the master within some other musical discipline *Master, a title of Jesus in the New Testament *Master or shipmaster, the sea captain of a merchant vessel *Master (college), head of a college *Master (form of address), an English honorific for boys and young men *Master (judiciary), a judicial official in the courts of common law jurisdictions * Master mariner, a licensed mariner who is qua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Minneapolis Star Tribune
The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolidated, with the ''Tribune'' published in the morning and the ''Star'' in the evening. They merged in 1982, creating the ''Star and Tribune'', and it was renamed to ''Star Tribune'' in 1987. After a tumultuous period in which the newspaper was sold and re-sold and filed for Bankruptcy in the United States, bankruptcy protection in 2009, it was purchased by local businessman Glen Taylor in 2014. The ''Star Tribune'' serves Minneapolis and is distributed throughout the Minneapolis–Saint Paul metropolitan area, the state of Minnesota and the Upper Midwest. It typically contains a mixture of national, international and local news, sports, business and lifestyle content. Journalists from the ''Star Tribune'' and its predecessor newspapers have w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1917 Births
Events Below, the events of World War I have the "WWI" prefix. January * January 9 – WWI – Battle of Rafa: The last substantial Ottoman Army garrison on the Sinai Peninsula is captured by the Egyptian Expeditionary Force's Desert Column. * January 10 – Imperial Trans-Antarctic Expedition: Seven survivors of the Ross Sea party were rescued after being stranded for several months. * January 11 – Unknown saboteurs set off the Kingsland Explosion at Kingsland (modern-day Lyndhurst, New Jersey), one of the events leading to United States involvement in WWI. * January 16 – The Virgin Islands, Danish West Indies is sold to the United States for $25 million. * January 22 – WWI: United States President Woodrow Wilson calls for "peace without victory" in Germany. * January 25 ** WWI: British armed merchantman is sunk by mines off Lough Swilly (Ireland), with the loss of 354 of the 475 aboard. ** An anti-prostitution drive in Prostitution in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1997 Deaths
File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic (1997 film), Titanic'', the List of highest-grossing films, highest-grossing movie in history at the time; ''Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of the most observed comet, comets of the 20th century; Golden Bauhinia Square, where sovereignty of Hong Kong is Handover of Hong Kong, handed over from the United Kingdom to the People's Republic of China; the 1997 Central European flood kills 114 people in the Czech Republic, Poland, and Germany; Korean Air Flight 801 crashes during heavy rain on Guam, killing 229; Mars Pathfinder and Sojourner (rover), Sojourner land on Mars; flowers left outside Kensington Palace following the death of Diana, Princess of Wales, in a car crash in Paris., 300x300px, thumb rect 0 0 200 200 Titanic (1997 film) rect 200 0 400 200 Harry Potter rect 400 0 600 200 Comet Hale-Bopp rect 0 200 300 400 Death of Diana ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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