Lakoff
Lakoff is a surname. Notable people with the surname include: *George Lakoff (born 1941), American linguist and cognitive scientist *Robin Lakoff Robin Tolmach Lakoff (; born November 27, 1942) is a professor emerita of linguistics at the University of California, Berkeley. Her 1975 book ''Language and Woman's Place'' is often credited for making language and gender a major debate in lin ...

George Lakoff
George Philip Lakoff (; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book '' Metaphors We Live By'' has found applications in a number of academic disciplines. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. In his 1996 book '' Moral Politics'', Lakoff described conservative voters as being influenced by the " strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/progressive voters as being influenced by the "nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues is influenced by bei ...
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