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Kiss A Little Longer
Kiss a Little Longer was an advertising slogan used by the William Wrigley Jr. Corporation to market their gum products in the late 1970s. Overview In 1976 Big Red joined the Wm. Wrigley Jr. Company, the largest American manufacturer of chewing gum. The Wrigley family at the time also included Doublemint, Wrigley's Spearmint, Juicy Fruit, and Freedent. Seeing a need in the cinnamon gum market for a full-sized stick, Wrigley launched the campaign in 1979. The advertising campaign's jingle and refrain, "Kiss a Little Longer", became familiar to viewers across the United States in the years afterwards when it was used. Target Market Since its creation, Big Red's "Kiss a Little Longer" campaign targeted teens and young adults. This age group consumed half the chewing gum in the United States at the time. Big Red's other major target had been consumers of competitor cinnamon gums, especially Dentyne. Marketing Strategy In 1979, three years after Big Red was introduced, the brand's ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wrigley Company
Wm. Wrigley Jr. Company, also known as Wrigley Company or simply Wrigley's, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is a subsidiary of Mars Inc., and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. It is the largest manufacturer and marketer of chewing gum in the world. The company currently sells its products in over 180 countries and districts, operates in over 50 countries, and has 21 production facilities in 14 countries. History The company was founded on April 1, 1891, in Chicago, Illinois by William Wrigley Jr. Wrigley's gum was traditionally made out of chicle, sourced largely from Central America. In 1952, in response to Decree 900, land reforms attempting to end feudal working conditions for peasant farmers in Guatemala, Wrigley's discontinued purchasing chicle from that country. Wrigley's announced the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chewing Gum
Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its texture is reminiscent of rubber because of the physical-chemical properties of its polymer, plasticizer, and resin components, which contribute to its elastic-plastic, sticky, chewy characteristics. History The cultural tradition of chewing gum seems to have developed through a convergent evolution process, as traces of this habit have arisen separately in many early civilizations. Each early precursor to chewing gum was derived from natural growths local to the region and was chewed purely out of the instinctual desire to chewing, masticate. Early chewers did not necessarily desire to derive nutritional benefits from their chewable substances but at times sought stimulus (physiology)#Taste, taste stimuli and teeth cleaning or breath-fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Red (gum)
Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the latter part of the 1990s, but was withdrawn from these markets at the end of the decade. It is a popular souvenir for visitors to the United States from Ireland or the United Kingdom. Big Red was also released in Australia in the early to mid-1980s, but was discontinued there at the end of the decade. It was re-released in 2004, and again at the end of 2007. It is also available in Mexico, Luxembourg, Belgium, Latvia, Norway, Poland, Slovenia, New Zealand, and parts of Sweden; the gum sold in Germany, Norway and Poland is not red but white. It is meant to be hot in flavor. Despite it not being a sugarless gum, in 2003 in the United States, Wrigley's replaced some of the sugar with aspartame and Ace K, both artificial sweeteners. The "Big Red" song Like its sister product, Juicy Fruit, Big Red had its own commercial ji ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doublemint
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, and has had variable market share since then. The Doublemint Twins history As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. The first set of women to portray the Doublemint Twins, were sisters Marie and Mildred Maier of Silverhill, Alabama. New Doublemint Twins were heard on the radio at WBBM-AM. Jane and Joan Boyd were regular performers as the Doublemint Twins on "The Music Wagon," a program on WBBM from 1957 until 1963. This program was hosted by Mal Bellairs whose notes indicate the understand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wrigley's Spearmint
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its ''classic'' brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant. In 2004, it was relaunched in the United States and United Kingdom, with the slogan "even better, longer lasting". Another advertising campaign was "some call it a spear, some call it an arrow." The spear/arrow has been a constant in the brand's advertising, as has been the mint leaf motif. The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint. At the end of 2022 the manufacturer Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ..., which has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Juicy Fruit
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units. Description Flavor Which fruit serves as the model for its flavoring, flavor is kept vague in advertising, though in 2003, advertising agency BBDO characterized it as a combination of banana and pineapple, and some people say it resembles jackfruit. According to two books in the ''Imponderables (book series), Imponderables'' series, peach is one crucial flavor among many others. It is likely that the chemical used for flavoring is isoamyl acetate (sometimes known as ''banana oil''), a carboxylic ester, which is also found in jackfruit. Consumer demographics The average age of the typical Juicy Fruit consumer is under 20, with three to eleven year olds maki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freedent
Freedent is a brand of chewing gum manufactured by Wrigley's. Freedent was first introduced in the US and UK in 1975 and is marketed as the gum that "won't stick to most dental work (or braces)." Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. It also comes in two package sizes: single packs containing 15 sticks of gum, and multi-packs containing 8 packs of 5 sticks each. Sugar-free versions of Freedent are also available in several countries, including France. History Freedent was first developed by the Wrigley Company after receiving a large amount of feedback from customers who had issues with regular gum sticking to their dental work. Freedent was designed using a new type of gum base that would not stick to most dental work, allowing those who had trouble chewing traditional gum to chew it with minimal sticking. At the time of its debut in 1975, it was the first new major Wrigley's brand to be re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cinnamon
Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, breakfast cereals, Snack, snack foods, bagels, teas, hot chocolate and traditional foods. The aroma and flavour of cinnamon derive from its essential oil and principal component, cinnamaldehyde, as well as numerous other constituents, including eugenol. Cinnamon is the name for several species of trees and the commercial spice products that some of them produce. All are members of the genus ''Cinnamomum'' in the family Lauraceae. Only a few ''Cinnamomum'' species are grown commercially for spice. ''Cinnamomum verum'' (alternatively ''C. zeylanicum''), known as "Ceylon cinnamon" after its origins in Sri Lanka (formerly Ceylon), is considered to be "true cinnamon", but most cinnamon in international commerce is derived from four other speci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The first radio commercial jingle aired in December 1926, for Wheaties cereal. The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dentyne
Dentyne () is a brand of chewing gum and breath mints available in several countries globally. It is owned by Perfetti Van Melle. In 1899, a New York City druggist Franklin V. Canning formulated a chewing gum which he promoted as an aid to oral hygiene. The package read "To prevent decay, To sweeten the breath, To keep teeth white." Mr. Canning called his new gum Dentyne which is a combination of the words "dental" and "hygiene" (and also sounds similar to the word ''dentine''). In 1916 the brand was sold to the American Chicle Company. By the 1930s, Dentyne was produced by the Adams Gum Company. Adams was one of the companies that made up the American Chicle Company. Products Gum Dentyne Classic The original Dentyne was a cinnamon flavored breath-freshening gum which contained sugar. Dentyne Classic was removed from American and Canadian markets in 2006, and was eventually relaunched, only to be removed from markets again in 2019. Dentyne Ice A sugarless gum availa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
