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Kicks Crew
Kicks Crew (stylized KICKS CREW) is a New York City-based global digital marketplace for footwear, clothing, and accessories, primarily focusing on sneakers. The company's main founding principle was to make the online sneaker market accessible to a broader audience not looking solely for limited edition shoes and luxury styles but interested in more general products. They operate a B2B2C model offering a digital platform for resale only to brands and retailers, which means that the products sold on their website and mobile app consist of exclusive launches, overstock, and excess inventory rather than being sourced second-hand. This is aimed at avoiding some of the authenticity challenges of the C2B2C marketplace model. The website stocks over 400,000 products from all major sportswear brands and a wide range of other apparel and footwear companies including a number of emerging brands from Asia. History Kicks Crew was launched in 2008 by Johnny Mak, who took the role of CEO ...
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Co-founder
An organizational founder is a person who has undertaken some or all of the formational work needed to create a new organization, whether it is a business, a charitable organization, a governing body, a school, a group of entertainers, or any other type of organization. If there are multiple founders, each can be referred to as a co-founder. If the organization is a business, the founder is usually referred as an entrepreneur. If an organization is created to carry out charitable work, the founder is generally considered a philanthropist. Issues arising from the role A number of specific issues have been identified in connection with the role of the founder. The founder of an organization might be so closely identified with that organization, or so heavily involved in its operations, that the organization can struggle to exist without the founder's presence. "One practical way to cope with overreliance on a founder is to distribute management duties so that others are clearly resp ...
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