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Indian Readership Survey
The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents. IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care products, food and beverages, finance and holidays. IRS is not restricted to survey of readership alone but is synonymous with both readership & consumption across various FMCG (Fast-Moving Consumer Goods) products throughout India. IRS covers information on over 100 product categories. IRS is conducted by MRUC (Media Research Users Council) and RSCI (Readership Studies Council of India). Evolution IRS was launched in the year 1995 with an objective of setting an industry standard for readership & other media measurement, & to provide insights on media & product consumption as well as consumer behav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demography
Demography () is the statistics, statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to develop an independent Approximation, estimate of the population. Demographic analysis estimates are often considered a reliable stan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Srinagar
Srinagar (English: , ) is the largest city and the summer capital of Jammu and Kashmir, India. It lies in the Kashmir Valley on the banks of the Jhelum River, a tributary of the Indus, and Dal and Anchar lakes. The city is known for its natural environment, gardens, waterfronts and houseboats. It is known for traditional Kashmiri handicrafts like the Kashmir shawl (made of pashmina and cashmere wool), and also dried fruits. It is the 31st-most populous city in India, the northernmost city in India to have over one million people, and the second-largest metropolitan area in the Himalayas (after Kathmandu, Nepal). Origin of name The earliest records, such as Kalhana's ''Rajatarangini'', mentions the Sanskrit name ''shri-nagara'' which have been interpreted distinctively by scholars in two ways: one being ''sūrya-nagar'', meaning "''City of the Surya''" (trans) ''"City of Sun''" and other being ''"The city of "Shri''" (श्री), the Hindu goddess of wealth, meaning "' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audit Bureau Of Circulations (India)
The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India. ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then, the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Methodology
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal. In the context of research, this goal is usually to discover new knowledge or to verify pre-existing knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting this data. The study of methods involves a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods to assess their advantages and disadvantages relative to different research goals and situations. This way, a methodology can help make the research process efficient and reliable by guiding researchers on which method to employ at each step. These descriptions and evaluations of methods often depend on philosophical background ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kish Grid
The Kish grid or Kish selection grid is a method for selecting members within a household to be interviewed. It uses a pre-assigned table of random numbers to find the person to be interviewed. It was developed by statistician Leslie Kish Leslie Kish (born László Kiss, July 27, 1910 – October 7, 2000) was a Hungarian-American statistician and survey methodologist.. Reprint of an obituary from ''International Statistical Institute (ISI) Newsletter'', Volume 25, No. 73. Life an ... in 1949. It is a technique widely used in survey research. However, in telephone surveys, the next-birthday method (asking to interview whoever in the household is closest to having their next birthday) is sometimes preferred to the Kish grid. References Notes Sources * * * * Sampling techniques {{statistics-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Census
A census is the procedure of systematically acquiring, recording and calculating information about the members of a given population. This term is used mostly in connection with national population and housing censuses; other common censuses include censuses of agriculture, traditional culture, business, supplies, and traffic censuses. The United Nations (UN) defines the essential features of population and housing censuses as "individual enumeration, universality within a defined territory, simultaneity and defined periodicity", and recommends that population censuses be taken at least every ten years. UN recommendations also cover census topics to be collected, official definitions, classifications and other useful information to co-ordinate international practices. The UN's Food and Agriculture Organization (FAO), in turn, defines the census of agriculture as "a statistical operation for collecting, processing and disseminating data on the structure of agriculture, covering th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Talukas
A tehsil (, also known as tahsil, taluka, or taluk) is a local unit of administrative division in some countries of South Asia. It is a subdistrict of the area within a district including the designated populated place that serves as its administrative centre, with possible additional towns, and usually a number of villages. The terms in India have replaced earlier terms, such as ''pargana'' (''pergunnah'') and ''thana''. In Andhra Pradesh and Telangana, a newer unit called mandal (circle) has come to replace the system of tehsils. It is generally smaller than a tehsil, and is meant for facilitating local self-government in the panchayat system. In West Bengal, Bihar, Jharkhand, community development blocks are the empowered grassroots administrative unit, replacing tehsils. As an entity of local government, the tehsil office (panchayat samiti) exercises certain fiscal and administrative power over the villages and municipalities within its jurisdiction. It is the ultimate execut ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jammu And Kashmir (union Territory)
Jammu and Kashmir is a region administered by India as a union territory and consists of the southern portion of the larger Kashmir region, which has been the subject of a dispute between India and Pakistan since 1947, and between India and China since 1962.(a) (subscription required) Quote: "Kashmir, region of the northwestern Indian subcontinent ... has been the subject of dispute between India and Pakistan since the partition of the Indian subcontinent in 1947. The northern and western portions are administered by Pakistan and comprise three areas: Azad Kashmir, Gilgit, and Baltistan, the last two being part of a territory called the Northern Areas. Administered by India are the southern and southeastern portions, which constitute the state of Jammu and Kashmir but are slated to be split into two union territories. China became active in the eastern area of Kashmir in the 1950s and has controlled the northeastern part of Ladakh (the easternmost portion of the region) sinc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Durable Good
In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out. Highly durable goods such as refrigerators or cars usually continue to be useful for several years of use, so durable goods are typically characterized by long periods between successive purchases. Durable goods are known to form an imperative part of economic production. This can be exemplified from the fact that personal expenditures on durables exceeded the total value of $800 billion in 2000. In the year 2000 itself, durable goods production composed of approximately 60 percent of aggregate production within the manufacturing sector in the United States. Examples of consumer durable goods include bicycles, books, household goods (home appliances, consumer e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Assam
Assam (; ) is a state in northeastern India, south of the eastern Himalayas along the Brahmaputra and Barak River valleys. Assam covers an area of . The state is bordered by Bhutan and Arunachal Pradesh to the north; Nagaland and Manipur to the east; Meghalaya, Tripura, Mizoram and Bangladesh to the south; and West Bengal to the west via the Siliguri Corridor, a wide strip of land that connects the state to the rest of India. Assamese and Boro are the official languages of Assam, while Bengali is an additional official language in the Barak Valley. Assam is known for Assam tea and Assam silk. The state was the first site for oil drilling in Asia. Assam is home to the one-horned Indian rhinoceros, along with the wild water buffalo, pygmy hog, tiger and various species of Asiatic birds, and provides one of the last wild habitats for the Asian elephant. The Assamese economy is aided by wildlife tourism to Kaziranga National Park and Manas National Park, which are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Andaman And Nicobar Islands
The Andaman and Nicobar Islands is a union territory of India consisting of 572 islands, of which 37 are inhabited, at the junction of the Bay of Bengal and the Andaman Sea. The territory is about north of Aceh in Indonesia and separated from Thailand and Myanmar by the Andaman Sea. It comprises two island groups, the Andaman Islands (partly) and the Nicobar Islands, separated by the 150 km (100 mile) wide Ten Degree Channel (on the 10°N parallel), with the Andaman islands to the north of this latitude, and the Nicobar islands to the south (or by 179 km; 111 miles). The Andaman Sea lies to the east and the Bay of Bengal to the west. The island chains are thought to be a submerged extension of the Arakan Mountains. The territory's capital is the city of Port Blair. The total land area of the islands is approximately . The territory is divided into three districts: the Nicobar District with Car Nicobar as its capital, the South Andaman district with Port Blai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
