Ipsy (company)
IPSY is a beauty product subscription service. History IPSY was co-founded in 2011 by YouTube beauty vlogger Michelle Phan; Marcelo Camberos, who joined the company as CEO from Funny or Die; and Jennifer Jaconetti Goldfarb, who joined from Bare Escentuals. The company's initial business model was tested through a beta site called myglam.com offering limited access to monthly Glam Bags in November 2011. IPSY then launched to the public in September 2012 as ipsy.com after raising $3.8 million in seed and Series A funding. In May 2013, IPSY launched its first live event, Generation Beauty—an annual beauty convention where cosmetics companies, bloggers, and the public could meet. By February 2016, the company had 10,000 vloggers who contributed one or two videos a month dedicated to the subscription service. At the time, Goldfarb stated, "There are hundreds if not millions of beauty content creators online. We want all of them." In May 2015, IPSY launched Open Studios, a v ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Michelle Phan
Michelle Phan (born April 11, 1987) is an American YouTube personality and entrepreneur. She is the founder and owner of EM Cosmetics, a cosmetics brand she relaunched in 2017. Early life and education Michelle Phan was born on April 11, 1987, in Boston, Massachusetts. She was raised in Tampa, Florida, alongside her elder brother and younger half-sister. Phan has publicly discussed her family's financial struggles, including her father's gambling addiction and mother’s separation from her stepfather. She attended Tampa Bay Technical High School before enrolling at Ringling College of Art and Design. Due to financial constraints, she left the college before completing her degree. In 2014, she was awarded an Honorary Doctorate of Arts degree from Ringling College. Career Blog and YouTube career In 2005, Phan had a personal blog where she posted makeup tutorials, which led her followers requesting for more. She began posting tutorial vlogs on Xanga under the username "Riceb ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Chrissy Teigen
Christine Diane Teigen (born November 30, 1985) is an American model, television personality, and author. She made her professional modeling debut in the annual Sports Illustrated Swimsuit Issue, ''Sports Illustrated'' Swimsuit Issue, in 2010, and appeared on the 50th-anniversary cover alongside Nina Agdal and Lily Aldridge, in 2014. She formerly appeared as a panelist on the syndicated daytime talk show ''FABLife'' (2015–2016). She co-hosted the musical competition series ''Lip Sync Battle'' (2015–2019) with LL Cool J and was a judge on the comedy competition series ''Bring the Funny'' (2019). She co-hosted the comedic court show ''Chrissy's Court'' (2020–2022) with her mother. Teigen has also authored three cookbooks. Early life Christine Diane Teigen was born on November 30, 1985, in Delta, Utah, the daughter of Vilailuck Chaiudom (nicknamed "Pepper") and Ronald Leroy "Ron" Teigen. She is of Thai people, Thai descent through her mother who hails from Nakhon Ratchasima ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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2011 Establishments In California
Eleven or 11 may refer to: *11 (number) * One of the years 11 BC, AD 11, 1911, 2011 Literature * ''Eleven'' (novel), a 2006 novel by British author David Llewellyn *''Eleven'', a 1970 collection of short stories by Patricia Highsmith *''Eleven'', a 2004 children's novel in The Winnie Years by Lauren Myracle *''Eleven'', a 2008 children's novel by Patricia Reilly Giff *''Eleven'', a short story by Sandra Cisneros Music *Eleven (band), an American rock band * Eleven: A Music Company, an Australian record label *Up to eleven, an idiom from popular culture, coined in the movie ''This Is Spinal Tap'' Albums * ''11'' (The Smithereens album), 1989 * ''11'' (Ua album), 1996 * ''11'' (Bryan Adams album), 2008 * ''11'' (Sault album), 2022 * ''Eleven'' (Harry Connick, Jr. album), 1992 * ''Eleven'' (22-Pistepirkko album), 1998 * ''Eleven'' (Sugarcult album), 1999 * ''Eleven'' (B'z album), 2000 * ''Eleven'' (Reamonn album), 2010 * ''Eleven'' (Martina McBride album), 2011 * ''Eleven'' (Mr Fog ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Subscription Services
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a Product (business), product or Service (business), service. The model Publication by subscription, was pioneered by publishers of books and periodicals in the 17th century. It is particularly common now for digital products, which lend themselves more naturally toward a subscription model. Subscriptions can be a more convenient, hassle-free transaction for consumers. However, due to inertia among some consumers, they may inadvertently pay for subscriptions that they no longer value because they do not realize that they are subscribed. Subscriptions Rather than selling products individually, a subscription offers periodic (daily, weekly, bi-weekly, monthly, semi-annual, yearly/annual, or seasonal) use or access to a product or Service (economics), service, or, in the case of performance-oriented organizations such as List of opera companies, opera ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Beauty YouTuber
A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands. Background and industry trends In 2015, there were more than 45,000 YouTube channels specializing in fashion and beauty-related content. The number of popular beauty "mega influencers," a term used to depict an influencer with over 1 million views per month, started to increase, generating billions of views on beauty-related videos with an average of 700 million views per month in 2013. The most common hashtags used on YouTube are #makeup and #skincare in beauty influencer content. In both the United Kingdom and the United States, beauty vlogging is a rapidly growing industry. Impact Beauty YouTubers provide viewers wi ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms such as: Facebook, LinkedIn, Instagram, and Twitter, among others, have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of Stakeholder (corporate), stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". When using social med ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Becky G
Rebbeca Marie Gomez (born March 2, 1997), known professionally as Becky G, is an American singer and actress. Born and raised in Inglewood, California, she first gained recognition in 2011 for her cover version, cover versions of popular songs, many of which she uploaded to YouTube. One of her videos caught the attention of record producer Dr. Luke, who signed her to a recording contract with his label Kemosabe Records, an imprint of RCA Records. Shortly afterward, Gomez worked with singers will.i.am, Cody Simpson and Cher Lloyd. Her 2013 debut commercial single, "Jenny from the Block#Impact, Becky from the Block", was released to positive reception despite failing to chart. Its 2014 follow-up, "Can't Get Enough (Becky G song), Can't Get Enough" (featuring Pitbull (rapper), Pitbull) moderately entered the US Hot Latin Songs, ''Billboard'' Hot Latin Songs chart and served as lead single for her debut extended play (EP), ''Play It Again (EP), Play It Again'' (2013). In April of ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Addison Rae
{{Infobox person , name = Addison Rae , image = Addison Rae Pandora ME 2021 02.jpg , caption = Rae in 2021 , birth_name = Addison Rae Easterling , birth_place = Lafayette, Louisiana, U.S. , birth_date = {{birth date and age, 2000, 10, 6 , occupation = {{hlist, Social media personality, singer, actress, dancer , years_active = 2019–present , mother = Sheri Nicole Easterling , father = Monty Lopez , module = {{Infobox TikTok personality , embed = yes , page = addisonre , page_display_name = Addison Rae , followers = 88.5 million{{Citation , last = Easterling , first = Addison Rae , year = 2019 , title = Addison Rae , publisher = TikTok , publication-place = Culver City, California , page = @addisonre , url = https://www.tiktok.com/@addisonre?lang=en , access-date = July 26, 2022 , archive-date = July 26, 2022 , ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Media Personality
Celebrity is a condition of fame and broad public recognition of a person or group due to the attention given to them by mass media. The word is also used to refer to famous individuals. A person may attain celebrity status by having great wealth, participation in sports or the entertainment industry, their position as a political figure, or even their connection to another celebrity. 'Celebrity' usually implies a favorable public image, as opposed to the neutrals 'famous' or 'notable', or the negatives 'infamous' and 'notorious'. History In his 2020 book ''Dead Famous: An Unexpected History Of Celebrity'', British historian Greg Jenner uses the definition: Although his book is subtitled "from Bronze Age to Silver Screen", and despite the fact that "Until very recently, sociologists argued that ''celebrity'' was invented just over 100 years ago, in the flickering glimmer of early Hollywood" and the suggestion that some medieval saints might qualify, Jenner asserts that the ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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TikTok
TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or through its website. Since its launch, TikTok has become one of the world's most popular social media platforms, using recommendation algorithms to connect Content creation, content creators and influencers with new audiences. In April 2020, TikTok surpassed two billion mobile downloads worldwide. Cloudflare ranked TikTok the List of most-visited websites, most popular website of 2021, surpassing Google Search, Google. The popularity of TikTok has allowed viral trends in TikTok food trends, food, fashion, and TikTok Billboard Top 50, music to take off and increase the platform's Cultural impact of TikTok, cultural impact worldwide. TikTok has come under scrutiny d ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Lisa Vanderpump
Lisa Jane Vanderpump (born 15 September 1960) is an English television personality and actress. She initially gained fame as a main cast member on ''The Real Housewives of Beverly Hills'' from 2010 until 2019. Vanderpump parlayed her ''Housewives'' fame into multiple reality television shows of which she is the focus. She has been a cast member and an executive producer on Bravo (American TV network), Bravo's ''Vanderpump Rules,'' which launched in 2013 and was the first spinoff of the ''Housewives'' show. In 2021, she starred in E!'s ''Overserved with Lisa Vanderpump'' and on Peacock (streaming service), Peacock's ''Vanderpump Dogs''. ''Vanderpump Villa'' launched on Hulu in 2024 and was the fifth spin-off from ''Vanderpump Rules''. Vanderpump and her husband, Ken Todd, have owned Restaurant, restaurants, Bar (establishment), bars, and Nightclub, clubs across the United Kingdom and the United States, including SUR, Villa Blanca, and Tom Tom. Early life Lisa Jane Vanderpu ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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San Mateo, California
San Mateo ( ) is the most populous city in San Mateo County, California, United States, on the San Francisco Peninsula. It is part of the San Francisco Bay Area metropolitan region, and is located about south of San Francisco. San Mateo borders Burlingame, California, Burlingame to the north, Hillsborough, California, Hillsborough to the west, San Francisco Bay and Foster City, California, Foster City to the east and Belmont, California, Belmont to the south. The population was 105,661 at the 2020 United States census, 2020 census. Some of the biggest economic drivers for the city include technology, health care and education. History The earliest known settlers of the Bay Area were the Ramaytush people, since at least 10000 BC. Spanish era In 1789, the Spanish missionaries had named a Native Americans in the United States, Native American village along Laurel Creek as ''Los Laureles'' or the Laurels (Mission San Mateo, Mission Dolores, 1789). At the time of Mexican War of ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |