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Insights West
Insights West was a full service Canadian market research and polling company. It was established in 2012 by Steve Mossop to provide services to private and public sector clients across Western Canada. Insights West's headquarters were located in Vancouver, British Columbia, Canada, and the company also had an office in Calgary. The company specialized in public opinion polls and consumer research. It also ran Your Insights, an online panel created to conduct surveys with representative samples of residents of British Columbia and Alberta, and the Your Insights Multicultural Panel, focusing on the opinions and perspectives of the Chinese and South Asian populations in Metro Vancouver. In October 2015, Insights West announced the acquisition of focus group facility SmartPoint Research, located in the Yaletown area of Vancouver, which was renamed "Vancouver Insights Centre". From June 2013 to April 2018, Insights West's electoral forecasting program issued 23 correct predictions of ...
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Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing resea ...
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Opinion Poll
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tallies of voter preferences reported on Telegram Messenger to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States Presidency. Since Jackson won the popular vote in that state and the whole country, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, '' The Literary Digest'' embarked on a national survey (partly as a circulation-raising exercise) and c ...
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Vancouver
Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. The Greater Vancouver area had a population of 2.6million in 2021, making it the third-largest metropolitan area in Canada. Greater Vancouver, along with the Fraser Valley, comprises the Lower Mainland with a regional population of over 3 million. Vancouver has the highest population density in Canada, with over 5,700 people per square kilometre, and fourth highest in North America (after New York City, San Francisco, and Mexico City). Vancouver is one of the most ethnically and linguistically diverse cities in Canada: 49.3 percent of its residents are not native English speakers, 47.8 percent are native speakers of neither English nor French, and 54.5 percent of residents belong to visible minority groups. It has been consistently rank ...
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British Columbia
British Columbia (commonly abbreviated as BC) is the westernmost Provinces and territories of Canada, province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, forests, lakes, mountains, inland deserts and grassy plains, and borders the province of Alberta to the east and the Yukon and Northwest Territories to the north. With an estimated population of 5.3million as of 2022, it is Canada's Population of Canada by province and territory, third-most populous province. The capital of British Columbia is Victoria, British Columbia, Victoria and its largest city is Vancouver. Vancouver is List of census metropolitan areas and agglomerations in Canada, the third-largest metropolitan area in Canada; the 2021 Canadian census, 2021 census recorded 2.6million people in Metro Vancouver Regional District, Metro Vancouver. The First Nations in Canada, first known human inhabi ...
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Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by total area. Its southern and western border with the United States, stretching , is the world's longest binational land border. Canada's capital is Ottawa, and its three largest metropolitan areas are Toronto, Montreal, and Vancouver. Indigenous peoples have continuously inhabited what is now Canada for thousands of years. Beginning in the 16th century, British and French expeditions explored and later settled along the Atlantic coast. As a consequence of various armed conflicts, France ceded nearly all of its colonies in North America in 1763. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces. This began an accretion of provinces and ...
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Calgary
Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, making it the third-largest city and fifth-largest metropolitan area in Canada. Calgary is situated at the confluence of the Bow River and the Elbow River in the south of the province, in the transitional area between the Rocky Mountain Foothills and the Canadian Prairies, about east of the front ranges of the Canadian Rockies, roughly south of the provincial capital of Edmonton and approximately north of the Canada–United States border. The city anchors the south end of the Statistics Canada-defined urban area, the Calgary–Edmonton Corridor. Calgary's economy includes activity in the energy, financial services, film and television, transportation and logistics, technology, manufacturing, aerospace, health and wellness, reta ...
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Alberta
Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Territories (NWT) to the north, and the U.S. state of Montana to the south. It is one of the only two landlocked provinces in Canada (Saskatchewan being the other). The eastern part of the province is occupied by the Great Plains, while the western part borders the Rocky Mountains. The province has a predominantly continental climate but experiences quick temperature changes due to air aridity. Seasonal temperature swings are less pronounced in western Alberta due to occasional Chinook winds. Alberta is the fourth largest province by area at , and the fourth most populous, being home to 4,262,635 people. Alberta's capital is Edmonton, while Calgary is its largest city. The two are Alberta's largest census metropolitan areas. More than ...
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Focus Group
A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to understand better people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discuss ...
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TransLink (British Columbia)
TransLink, formally the South Coast British Columbia Transportation Authority, is the statutory authority responsible for the regional transportation network of Metro Vancouver in British Columbia, Canada, including public transport, major roads and bridges. Its main operating facilities are located in the city of New Westminster. TransLink was created in 1998 as the Greater Vancouver Transportation Authority (GVTA) and was fully implemented in April 1999 by the Government of British Columbia to replace BC Transit in the Greater Vancouver Regional District and assume many transportation responsibilities previously held by the provincial government. TransLink is responsible for various modes of transportation in the Metro Vancouver region as well as the West Coast Express, which extends into the Fraser Valley Regional District (FVRD). On November 29, 2007, the province of British Columbia approved legislation changing the governance structure and official name of the organ ...
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Elections BC
Elections BC (formally the Office of the Chief Electoral Officer of British Columbia) is a non-partisan office of the Legislative Assembly of British Columbia, British Columbia legislature responsible for conducting provincial and local elections, by-elections, petitions, referendums, plebiscites in the Provinces and territories of Canada, Canadian province of British Columbia. Its federal equivalent is Elections Canada. Responsibilities Elections BC is a non-partisan office of the Legislative Assembly of British Columbia, British Columbia Legislature responsible for conducting provincial and local elections, by-elections, petitions, referendums, plebiscites in British Columbia. Elections BC compiles and maintains a list of eligible voters as well as sets and adjusts the boundaries of electoral districts.http://www.elections.bc.ca/index.php/about/what-we-do/ Elections BC What We Do web page. Accessed October 21, 2015. Elections BC is also responsible for regulating campaign fin ...
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2015 Alberta General Election
The 2015 Alberta general election was held on May 5, 2015, following a request of Premier Jim Prentice to the Lieutenant Governor of Alberta Donald Ethell to dissolve the Legislative Assembly on April 7, 2015. This election elected members to the 29th Alberta Legislature. It was only the fourth time in provincial history that saw a change of government, and was the last provincial election for both the Alberta Progressive Conservative and Wildrose Parties, which would merge in 2017 to form the United Conservative Party (although each would run a token candidate in the 2019 election). The provincial Election Act fixed the election date to a three-month period between March 1 and May 31 in the fourth calendar year after the preceding election day – in this case, April 23, 2012. However, the Act does not affect the powers of the Lieutenant Governor to dissolve the Legislature before this period. The Progressive Conservative Association of Alberta (PCs) had a majority in ...
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Nationwide Opinion Polling For The United States Presidential Election, 2016
This page lists nationwide public opinion polls that have been conducted relating to the 2016 United States presidential election. The two major party candidates were chosen at the Democratic National Convention and Republican National Convention in July 2016. Donald Trump won the general election of Tuesday, November 8, 2016, despite losing the popular vote while winning the electoral college. Most polls correctly predicted a popular vote victory for Clinton, but overestimated the size of her lead, with the result that Trump's electoral college victory was a surprise to analysts. Retrospective analyses differ as to why the polls and commentators interpreting them were unable to correctly forecast the result of the election. Two daily tracking polls, the UPI/CVoter poll and the University of Southern California/ Los Angeles Times poll were the only polls that often incorrectly predicted a Trump popular vote victory or showed a nearly tied election. Aggregate polls Poll numb ...
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