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Ingredient Branding
In marketing, ingredient branding or ingredient marketing refers to a process in which a company markets an established ingredient or component used in its own products. The overall marketing strategy seeks to signal a high-quality product based on the perception of the ingredient. From the ingredient company's perspective, they are not required "to convince consumers that their product is valuable, their customers do it for them". History Chipmaker Intel's 1991 "Intel Inside" marketing campaign was the first landmark ingredient branding success. It came about in the late 1980s when the abruptly rising interest in personal computers led to a huge demand for central processing units, (CPUs) which Intel took as an imperative to "explain the desirability of its products" to end users, not just the original equipment manufacturer (OEM). In addition to Intel's advertising for "Intel Inside", it subsidized OEMs that had agreed to include the Intel Inside logo on their products and ads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denatonium
Denatonium, usually available as denatonium benzoate (under trade names such as Denatrol, BITTERANT-b, BITTER+PLUS, Bitrex, Bitrix, and Aversion) and as denatonium saccharinate (BITTERANT-s), is the bitterest chemical compound known, with bitterness thresholds of 0.05 ppm for the benzoate and 0.01 ppm for the saccharinate. It was discovered in 1958 during research on local anesthetics by T. & H. Smith of Edinburgh, Scotland, and registered under the trademark Bitrex. Dilutions of as little as 10 ppm are unbearably bitter to most people. Denatonium salts are usually colorless and odorless solids, but are often traded as solutions. They are used as aversive agents (bitterants) to prevent inappropriate ingestion. Denatonium is used in denatured alcohol, antifreeze, preventive nail biting preparations, respirator mask fit-testing, animal repellents, liquid soaps, shampoos, and Nintendo Switch game cards to prevent accidental swallowing or choking by children. It ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Waldemar Pförtsch
Waldemar, Valdemar, Valdimar, or Woldemar is an Old High German given name. It consists of the elements ''wald-'' "power", "brightness" and ''-mar'' "fame". The name is considered the equivalent of the Latvian name Valdemārs, the Estonian name Voldemar, and the Slavic names Vladimir, Volodymyr, Uladzimir or Włodzimierz. The Old Norse form ''Valdamarr'' (also ''Valdarr'') occurs in the Guðrúnarkviða II as the name of a king of the Danes. The Old Norse form is also used in Heimskringla, in the story of Harald Hardrada, as the name of a ruler of Holmgard (Veliky Novgorod).Alison Finlay (2004). ''Fagrskinna: A Catalogue of the Kings of Norway''. Brillp. 236 The ''Fagrskinna'' kings' sagas also have ''Valdamarr'', in reference to both Vladimir the Great and Vladimir Yaroslavovich. People with the name include: Royalty :''Ordered chronologically'' * Valdemar I of Denmark or Waldemar the Great (1131–1182), King of Denmark * Valdemar of Denmark (bishop) (1157/1158–1235 or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The objective for this is to combine the strength of two brands, to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the dash ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buying Decision Process
As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a Good (economics), good or Service (economics), service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. To put it simply, In consumer behavior, the buyer decision process refers to the series of steps consumers follow when making choices about purchasing goods or services, including activities before, during, and after the transaction. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes a commitment to action. That is, based on observable actions, we ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
End-user
In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ultimately use a product. The end user stands in contrast to users who support or maintain the product, such as sysops, system administrators, database administrators, information technology (IT) experts, software professionals, and computer technicians. End users typically do not possess the technical understanding or skill of the product designers, a fact easily overlooked and forgotten by designers: leading to features creating low customer satisfaction. In information technology, end users are not customers in the usual sense—they are typically employees of the customer. For example, if a large retail corporation buys a software package for its employees to use, even though the large retail corporation was the ''customer'' that purchased the software, the end users are the employees of the company, who will use the software at work. Context End users are one of the thre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industrial Marketing
Industrial marketing or business-to-business marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term ''industrial marketing'' has largely been replaced by the term ''business-to-business marketing'' (''B2B''). Origins and usage Historically, the marketing discipline made a distinction between industrial marketing and consumer goods marketing. Recognising the importance of knowing who was responsible for industrial buying decisions, John Frederick wrote in 1934: During the 1980s, businesses shifted from industrial marketing to business marketing, although in 1989 Daniel McQuiston was still able to claim that the primary marketing objective remained "virtually the same" as it had been in 1934.McQuiston, D. H.Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior ''Journal of Marketing'', Vol. 53, April 1989, p. 66, acces ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dolby Digital
Dolby Digital, originally synonymous with Dolby AC-3 (see below), is the name for a family of audio compression technologies developed by Dolby Laboratories. Called Dolby Stereo Digital until 1995, it is lossy compression (except for Dolby TrueHD). The first use of Dolby Digital was to provide digital sound in cinemas from 35 mm film prints. It has since also been used for TV broadcast, radio broadcast via satellite, digital video streaming, DVDs, Blu-ray discs and game consoles. Dolby AC-3 was the original version of the Dolby Digital codec. The basis of the Dolby AC-3 multi-channel audio coding standard is the modified discrete cosine transform (MDCT), a lossy audio compression algorithm. It is a modification of the discrete cosine transform (DCT) algorithm, which was proposed by Nasir Ahmed in 1972 for image compression. The DCT was adapted into the MDCT by J.P. Princen, A.W. Johnson and Alan B. Bradley at the University of Surrey in 1987. Dolby Laboratories adap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dolby
Dolby Laboratories, Inc. (Dolby Labs or simply Dolby) is a British-American technology corporation specializing in audio noise reduction, audio encoding/compression, spatial audio, and high-dynamic-range television (HDR) imaging. Dolby licenses its technologies to consumer electronics manufacturers. History Dolby Labs was founded by Ray Dolby (1933–2013) in London, England, in 1965. In the same year, he invented the Dolby Noise Reduction system, a form of audio signal processing for reducing the background hissing sound on cassette tape recordings. His first U.S. patent on the technology was filed in 1969, four years later. The method was first used by Decca Records in the UK. After this, other companies began purchasing Dolby’s A301 technology, which was the professional noise reduction system used in recording, motion picture, broadcasting stations and communications networks. These companies include BBC, Pye, IBC, CBS Studios, RCA, and Granada. He moved the comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Britax
Britax () is a British manufacturer of childcare products including car seats, pushchairs and high chairs. History The company began making automotive safety equipment and accessories in 1938, as well as importing car and motorcycle accessories. During the 1970s, Britax began making childcare safety products, primarily child safety seats and strollers. Excelsior Motor Company Excelsior Motor Company, a former motorcycle company, bought Britax Group for £880,000 in March 1963. It diversified into aircraft interiors and seating, car mirrors and car seating. Its main competitor in the 1960s was Irvin Air Chute, which had been Britain's main manufacturer and designer of parachutes. In 1960, the BSI introduced a kite-mark BS 3254 for car seats, and Britax was one of the first to comply to the standard. In 1960, one of their seatbelts saved Donald Campbell when he crashed at 400 mph. Its belts were made from Terylene (now known as PET) made by ICI. Also in 1960 it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MacFarlan Smith
MacFarlan Smith is a pharmaceutical manufacturing company based in Edinburgh, Scotland, founded in 1815. After its sale from Johnson Matthey in June 2022 to Altaris Capital Partners, Macfarlan Smith rebranded as Veranova. Veranova is a CDMO specialising in the development and manufacturing of specialist and complex active pharmaceutical ingredients, or APIs. It has facilities across Europe and North America. Background J.F. Macfarlan J.F. Macfarlan Ltd was founded in 1780 as an apothecary supplier. In 1815 John Fletcher Macfarlan, licentiate of the Royal College of Surgeons, became the owner of the family business, and acquired an apothecary's shop in Edinburgh. He immediately began to manufacture laudanum, a medicine based on opium. In 1830 Macfarlan began a partnership with his former apprentice David Rennie Brown, and so incorporated the business as J.F. Macfarlan and Co Ltd. In 1832 the company began manufacture of the medicinal version of heroin and morphine hydrochlorid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bayer MaterialScience
Covestro AG is a German company producing polyurethane and polycarbonate raw materials. Products include isocyanates and polyols for cellular foams, thermoplastic polyurethane and polycarbonate pellets, as well as polyurethane based additives used in the formulation of coatings and adhesives. It is a Bayer spin-off formed in the fall of 2015 and was formerly called Bayer MaterialScience.Christopher Alessi for the Wall Street Journal. Sept. 1, 201Bayer Separates Material Science Business Covestro Covestro shares were first offered on the Frankfurt Stock Exchange in October 2015. Bayer sold its entire remaining stake in May 2018, Bayer's pension fund had a 6.8% stake managed separately. On October 1st 2024, Abu Dhabi National Oil Company (ADNOC) announced a deal to buy Covestro for 14.7 billion euro. The main industries served are automotive manufacturing and supply, electrical engineering and electronics, construction and home products, and sports and leisure. Their products incl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
