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Impulse Purchase
In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser, impulse buyer, or compulsive buyer. Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. History The original definition of an "impulse purchase" was a purchase that unplanned by the consumer that came out of the DuPont ''Consumer Buying Habits Study'' that occurred from 1948 to 1965. The definition of impulse buying was then updated, referring to the intense urge that a consumer feels when they want to buy an item right then, often causing cognitive dissonance for the consumer. This changed the focus of definition from the product to the consumer. From there, it has been expressed that impulse pur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behavior
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphical User Interface
A graphical user interface, or GUI, is a form of user interface that allows user (computing), users to human–computer interaction, interact with electronic devices through Graphics, graphical icon (computing), icons and visual indicators such as secondary notation. In many applications, GUIs are used instead of text-based user interface, text-based UIs, which are based on typed command labels or text navigation. GUIs were introduced in reaction to the perceived steep learning curve of command-line interfaces (CLIs), which require commands to be typed on a computer keyboard. The actions in a GUI are usually performed through direct manipulation interface, direct manipulation of the graphical elements. Beyond computers, GUIs are used in many handheld mobile devices such as MP3 players, portable media players, gaming devices, smartphones and smaller household, office and Distributed control system, industrial controls. The term ''GUI'' tends not to be applied to other lower-displa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Marketing
Product marketing is a sub-field of marketing that is responsible for crafting the messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets. They collaborate with other stakeholders including business development, sales, and technical functions such as product management and engineering. Other critical responsibilities include positioning and sales enablement. Product marketing deals with marketing the product to prospects, customers, and others. Product marketing works with other areas of marketing such as social media marketing, marketing communications, online marketing, advertising, marketing strategy, and public relations to execute outbound marketing for their product. Role Product marketing addresses five strategic questions: * ''What'' products will be offered (i.e., the breadth and depth of the product line)? * ''Who'' will be the target customers (i.e., the boundaries of the ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pig In A Poke
A ''pig in a poke'' is a thing that is bought without first being inspected, and thus of unknown authenticity or quality. The idiom is attested in 1555: A "poke" is a sack, so the image is of a concealed item being sold. Starting in the 19th century, this idiom was explained as a confidence trick where a farmer would substitute a cat for a suckling pig when bringing it to market. When the buyer discovered the deception, he was said to "let the cat out of the bag", that is, to learn of something unfortunate prematurely, hence the expression " letting the cat out of the bag", meaning ''to reveal that which is secret''. The French idiom ''acheter (un) chat en poche'' and the Dutch ''een kat in de zak kopen'' and also the German ''die Katze im Sack kaufen'' (all: to buy a cat in a bag) refer to an actual scam of this nature, as do many other European equivalents, while the English expression refers to the appearance of the trick.Brewer, ''Dictionary of Phrase and Fable'', 1898. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impulsivity
In psychology, impulsivity (or impulsiveness) is a tendency to act on a whim, displaying behavior characterized by little or no forethought, reflection, or consideration of the consequences. Impulsive actions are typically "poorly conceived, prematurely expressed, unduly risky, or inappropriate to the situation that often result in undesirable consequences," which imperil long-term goals and strategies for success. Impulsivity can be classified as a multifactorial construct. A functional variety of impulsivity has also been suggested, which involves action without much forethought in appropriate situations that can and does result in desirable consequences. "When such actions have positive outcomes, they tend not to be seen as signs of impulsivity, but as indicators of boldness, quickness, spontaneity, courageousness, or unconventionality." Thus, the construct of impulsivity includes at least two independent components: first, acting without an appropriate amount of deliberati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decision Fatigue
In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making.. It is now understood as one of the causes of irrational trade-offs in decision making. Decision fatigue may also lead to consumers making poor choices with their purchases. There is a paradox in that "people who lack choices seem to want them and often will fight for them", yet at the same time, "people find that making many choices can be sychologicallyaversive." For example, major politicians and businessmen such as former United States President Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ..., Steve Jobs, and Mark Zuckerberg have been known to reduce their everyday clothing down to one or two outfit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Considered Purchase
A considered purchase is a complex buying decision with a high degree of financial and/or emotional risk and reward. This process requires meaningful investigation and comparison by key decision makers and influencers prior to a transaction. All purchase decisions fall along a spectrum of complexity and consequence depending on the variables and relevant information involved. Unlike an impulse purchase In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purcha ..., a considered purchase typically has a long purchase cycle and significant consequences. Considered purchase decisions exist in both the consumer and commercial realms involving both products and services. References Strategic management {{business-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Closeout (sale)
A closeout or clearance sale (also called a closing down sale in the United Kingdom) is a discounts and allowances, discount sale of inventory either by retail or wholesale. It may be that a product is not selling well, or that the retailer is closing because of relocation, a fire (a fire sale), over-ordering, or especially because of bankruptcy. In the latter case, it is usually known as a going-out-of-business sale or liquidation sale, and is part of the process of liquidation. A hail sale is a closeout at a car dealership after hail damage. A store that is closing will often advertise to customers their last chance to buy. However, closures are often from companies that cannot sell their inventory, inventors whose ideas were not marketable, and businesses needing fast-incoming cashflow to pay debts such as payroll or rent. A closeout store is a retailer specializing in buying closeout items wholesale from others and selling them at low prices. Big Lots is a well-known clo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macintosh 128K
The Macintosh, later rebranded as the Macintosh 128K, is the original Mac (computer), Macintosh personal computer from Apple Inc., Apple. It is the first successful mass-market All-in-one computer, all-in-one desktop personal computer with a graphical user interface, built-in screen and Computer mouse, mouse. It was pivotal in establishing desktop publishing as a general office function. The motherboard, a Cathode-ray tube, CRT monochrome monitor, and a floppy drive are in a beige case with an integrated carrying handle; it has a keyboard and single-button mouse. The Macintosh was introduced by a television commercial titled "1984 (advertisement), 1984" during Super Bowl XVIII on January 22, 1984, directed by Ridley Scott. Sales were strong at its initial release on January 24, 1984, at , and reached 70,000 units on May 3, 1984. Upon the release of its successor, the Macintosh 512K, it was rebranded as the Macintosh 128K. The computer's model number is M0001. Development 1978� ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
