Hype (software)
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Hype (software)
Hype (derived from hyperbole) is Promotion (marketing), promotion, especially promotion consisting of exaggerated claims. Hype or The Hype may also refer to: Film and television * Hype (TV series), ''Hype'' (TV series), an American comedy television series * The Hype (2015 TV series), ''The Hype'' (2015 TV series), an Australian television series * The Hype (2021 TV series), ''The Hype'' (2021 TV series), an American reality television series * ''Hype!'', a documentary about the popularity of grunge rock in the early to mid 1990s Music * The Hype (band), fronted by David Bowie * "The Hype", an early name of the Irish rock band U2 * DJ Hype, British drum and bass DJ * Hype Williams (born 1970), music video director * Hype (album), ''Hype'' (album), 1981 album by Robert Calvert * Hype! (soundtrack), ''Hype!'' (soundtrack), a 1996 soundtrack to the ''Hype!'' documentary * Hype (song), "Hype" (song), a 2016 single by Dizzee Rascal and Calvin Harris * "Hype", a 2016 song by Drake fr ...
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ...
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