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Hugh Davidson (marketer)
Hugh Davidson, MBE, is a British businessman, social entrepreneur and author of several books on improving the practice of marketing. Early life and education Hugh Davidson was born on the Isle of Man. He went to school at Clifton College before spending two years in the Royal Artillery. He studied Economics and Law at Corpus Christi College, Cambridge and after university passed both the Preliminary and Final Bar Exams in the top 1%, qualifying as a barrister-at-law. Career in marketing Davidson joined the Marketing Department at Procter and Gamble (UK). After managing Fairy Liquid and Daz he became Marketing Manager of McVities Biscuits, then moved to the USA with Glendinning Consultants International, later becoming European Director. He was hired by Playtex where he held posts as President, Playtex Canada before re-crossing the Atlantic as President of Playtex International in Europe. After Playtex, Davidson, co-founded the consultancy, Oxford Strategic Marketing, focus ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Isle Of Man
) , anthem = " O Land of Our Birth" , image = Isle of Man by Sentinel-2.jpg , image_map = Europe-Isle_of_Man.svg , mapsize = , map_alt = Location of the Isle of Man in Europe , map_caption = Location of the Isle of Man (green) in Europe (dark grey) , subdivision_type = Sovereign state , subdivision_name = United Kingdom , established_title = Norse control , established_date = 9th century , established_title2 = Scottish control , established_date2 = 2 July 1266 , established_title3 = English control , established_date3 = 1399 , established_title4 = Revested into British Crown , established_date4 = 10 May 1765 , official_languages = , capital = Douglas , coordinates = , demonym = Manx; Manxman (plural, Manxmen); Manxwoman (plural, Manxwomen) , ethnic_groups = , ethnic_groups_year = 2021 , ethnic_groups_ref = Official census statistics provided by Statistics Isle of Man, Isle of Man Government: * * , religion = , religion_year = 2021 , religi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corpus Christi College, Cambridge
Corpus Christi College (full name: "The College of Corpus Christi and the Blessed Virgin Mary", often shortened to "Corpus"), is a constituent college of the University of Cambridge. From the late 14th century through to the early 19th century it was also commonly known as St Benet's College. The college is notable as the only one founded by Cambridge townspeople: it was established in 1352 by the Guild of Corpus Christi and the Guild of the Blessed Virgin Mary, making it the sixth-oldest college in Cambridge. With around 250 undergraduates and 200 postgraduates, it also has the second smallest student body of the traditional colleges of the University, after Peterhouse. The College has traditionally been one of the more academically successful colleges in the University of Cambridge. In the unofficial Tompkins Table, which ranks the colleges by the class of degrees obtained by their undergraduates, in 2012 Corpus was in third position, with 32.4% of its undergraduates achi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Order Of The British Empire
The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established on 4 June 1917 by King George V and comprises five classes across both civil and military divisions, the most senior two of which make the recipient either a Orders, decorations, and medals of the United Kingdom#Modern honours, knight if male or dame (title), dame if female. There is also the related British Empire Medal, whose recipients are affiliated with, but not members of, the order. Recommendations for appointments to the Order of the British Empire were originally made on the nomination of the United Kingdom, the self-governing Dominions of the Empire (later Commonwealth) and the Viceroy of India. Nominations continue today from Commonwealth countries that participate in recommending British honours. Most Commonwealth countries ceas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clifton College
''The spirit nourishes within'' , established = 160 years ago , closed = , type = Public schoolIndependent boarding and day school , religion = Christian , president = , head_label = Head of College , head = Dr Tim Greene , r_head_label = , r_head = , chair_label = , chair = , founder = John Percival , address = College Road , city = Bristol , county = , country = England , postcode = BS8 3JH , local_authority = , dfeno = , urn = 109334 , ofsted = , capacity = 1,200 , enrolment = 1,171 , gender = Mixed , lower_age = 2 , upper_age = 18 , houses = 12 (in the Upper School) , colours = Blue, Green, Navy , publication = , free_label_1 = Former pupils , free_1 = Old Cliftonians , free_label_2 = , free_2 = , free_label_3 = , free_3 = , webs ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Procter And Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fairy Liquid
Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom and is now used on a number of P&G products in various markets. It is closely related to the Dawn dishwashing product range sold in the USA and to Dreft, Yes and JAR brands used by P&G in various European and international markets. In the United Kingdom and Ireland, Fairy Liquid is traditionally green, as mentioned in the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid". P&G use the Fairy brand in many European markets for premium hand and automatic dishwashing products and also for a range of non-bio and sensitive skin focused laundry products in the UK and Ireland. Fairy Liquid is available in a variety of colour, scent, format and packaging designs which, vary somewhat in each market. The or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McVitie's
McVitie's () is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888. The company also established one in Glasgow and two large manufacturing plants south of the border, in Heaton Chapel, Stockport, and Park Royal, London. There are seven McVitie's factories in the UK, with each producing a different types of biscuit; the Harlesden site in north-west London manufactures the chocolate digestives. Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces chocolate digestives, Hobnobs and Rich tea (ranked the three favourite biscuits to dunk into tea), and Jaffa Cakes (the best sellin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Playtex
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Olgilvie and Mather, and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. They developed space suits for the Apollo program. Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons that led to toxic shock syndrome. Playtex was acquired by JBS USA#Esmark, Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chartered Institute Of Marketing
The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries. In 1952 Prince Philip, Duke of Edinburgh, became the institute's patron, taking over from King George VI who was appointed in 1937 as CIM's first royal patron. In 2019 Charles, Prince of Wales, became the new patron of CIM. The first Code of Practice was introduced in 1973, and in 1989, the institute was awarded a royal charter. CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level (European Qualifications Framework, EQF Level 7). In 1992, the European Union declared CIM's flagship qualification as the "preferred professional marketing qualification through member states". Membership The two types of membership offered by CIM consist of the following grades: Introductory Membership: * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cranfield University School Of Management
Cranfield School of Management, established in 1967, is a business school that is part of Cranfield University in Bedfordshire, United Kingdom. It was ranked Top 10 in the UK and 34th in Europe in the Financial Times European Business Schools 2021 rankings. Cranfield School of Management is triple accredited by the Association of MBAs (AMBA), EQUIS and AACSB. Cranfield University, the UK's only wholly postgraduate university, specialises in science, technology, engineering, and management. Campus The Cranfield University campus, which includes the School of Management, is located just outside the village of Cranfield in the Bedfordshire countryside, near Milton Keynes. The School's Management Information Resource Centre offers access to electronic resources and is equipped with a Bloomberg Suite, a series of terminals offering access to live financial services news and data on industries, markets, economic indicators, equities, bonds and derivatives. The school also has a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Save The Children
The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization established in the United Kingdom in 1919 to improve the lives of children through better education, health care, and economic equal opportunity, opportunities, as well as providing emergency aid in natural disasters, war, and other conflicts. After passing a century, which it celebrated in 2019, it is now a global movement made up of 30 national member organizations that work in 120 countries. Headquartered in London, the organisation promotes policy changes to gain more rights for young people especially by enforcing the UN Declaration of the Rights of the Child. Saving the Children through co-ordinate emergency-relief efforts, helping to protect children from the post effects of war and violence. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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