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Herb Lubalin
Herbert F. Lubalin (; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: ''Eros'', ''Fact'', and ''Avant Garde''. He designed the typeface, ITC Avant Garde, for the last of these. Biography Herb Lubalin was born March 17, 1918 in New York. There he lived with his parents, older sister, and twin brother. His parents were very appreciative of the arts and were supportive of his artistic capabilities and talent. Early into his education, his parents realized that he was color blind. Education and early career Lubalin entered Cooper Union at the age of seventeen, and quickly became entranced by the possibilities presented by typography as a communicative implement. Gertrude Snyder notes that during this period Lubalin was particularly struck by the differences in interpretation one could impose by changing from one typeface to another, always “fascinated by the look and sound of words (as he ...
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Graphic Designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable. Qualifications Designers should be able to solve visual communication problems or challenges. In doing so, the designer must identify the communications issue, gather and analyze information related to the issue, and generate potential approaches aimed at solving the problem. Iterative prototyping and user testing can be used to determine the success or failure of a visual solution. Approaches to a communications problem are developed in the context of an audience and ...
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New Leader
''The New Leader'' (1924–2010) was an American political and cultural magazine. History ''The New Leader'' began in 1924 under a group of figures associated with the Socialist Party of America, such as Eugene V. Debs and Norman Thomas. It was published in New York City by the American Labor Conference on International Affairs. Its orientation was liberal and anti-communist. The Tamiment Institute was its primary supporter. Its overall politics shifted in its second decade: Under Levitas's editorship, during years when the much-higher-circulation Nation and New Republic often ran acrobatic apologies for Stalin, the New Leader became a bi-weekly platform for what was then known as liberal anti-Communism. Editors * 1924-1940: James Oneal, founding editor * 1936-1960: Sol Levitas, managing editor * 1940-1960: Sol Levitas, executive editor ** 1945-1950: Liston M. Oak, managing editor ** 1950-1960: Suzanne La Follette, managing editor ** 1960-1961: Myron Kolatch, managing ed ...
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Pablo Picasso
Pablo Ruiz Picasso (25 October 1881 – 8 April 1973) was a Spanish painter, sculptor, printmaker, ceramicist and theatre designer who spent most of his adult life in France. One of the most influential artists of the 20th century, he is known for co-founding the Cubist movement, the invention of constructed sculpture, the co-invention of collage, and for the wide variety of styles that he helped develop and explore. Among his most famous works are the proto-Cubist '' Les Demoiselles d'Avignon'' (1907), and the anti-war painting '' Guernica'' (1937), a dramatic portrayal of the bombing of Guernica by German and Italian air forces during the Spanish Civil War. Picasso demonstrated extraordinary artistic talent in his early years, painting in a naturalistic manner through his childhood and adolescence. During the first decade of the 20th century, his style changed as he experimented with different theories, techniques, and ideas. After 1906, the Fauvist work of the sli ...
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Futura (typeface)
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry (Bauersche Gießerei), in competition with Ludwig & Mayer's seminal Erbar typeface of 1926. Futura has an appearance of efficiency and forwardness. Although Renner was not associated with the Bauhaus, he shared many of its idioms and believed that a modern typeface should express modern models, rather than be a revival of a previous design. Renner's design rejected the approach of most previous sans-serif designs (now often called grotesques), which were based on the models of signpainting, condensed lettering and nineteenth-century serif typefaces, in favour of simple geometric forms: near-perfect circles, triangles and squares. It is based on strokes of ...
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Typographical Ligature
In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters æ and œ used in English and French, in which the letters 'a' and 'e' are joined for the first ligature and the letters 'o' and 'e' are joined for the second ligature. For stylistic and legibility reasons, 'f' and 'i' are often merged to create 'fi' (where the tittle on the 'i' merges with the hood of the 'f'); the same is true of 's' and 't' to create 'st'. The common ampersand (&) developed from a ligature in which the handwritten Latin letters 'E' and 't' (spelling , Latin for 'and') were combined. History The earliest known script Sumerian cuneiform and Egyptian hieratic both include many cases of character combinations that gradually evolve from ligatures into separately recognizable characters. Other notable ligatures, such as the Brahmic abugidas and the Germanic bind rune, figure prominently throughout ancient manuscr ...
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AIGA
The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The organization's aim is to be the standard bearer for professional ethics and practices for the design profession. There are currently over 25,000 members and 72 chapters, and more than 200 student groups around the United States. In 2005, AIGA changed its name to “AIGA, the professional association for design,” dropping the "American Institute of Graphic Arts" to welcome all design disciplines. AIGA aims to further design disciplines as professions, as well as cultural assets. As a whole, AIGA offers opportunities in exchange for creative new ideas, scholarly research, critical analysis, and education advancement. History In 1911, Frederic Goudy, Alfred Stieglitz, and W. A. Dwiggins came together to discuss the creation of an o ...
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Steven Heller (graphic Design)
Steven Heller (born July 7, 1950) is an American art director, journalist, critic, author, and editor who specializes in topics related to graphic design. Biography Steven Heller was born July 7, 1950, in New York City to Bernice and Milton Heller. He attended the Walden School, a progressive prep school on the Upper West Side of Manhattan, as well as military school. In 1968, he enrolled at New York University with a major in English, later transferring to the School of Visual Arts illustration and cartoon program but not graduating from either. After leaving SVA, he was hired to teach a newspaper design class. In 1968, he became the art director of the '' New York Free Press'' without formal education or credentials because of his leftist leanings, later attending some New York University lectures utilizing his press pass. He met illustrator Brad Holland who convinced him page layouts and type choices mattered, of which Heller was previously unconcerned. After the ''Free ...
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International Typeface Corporation
The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging. History The company was founded to design, license and market typefaces for filmsetting and computer set types internationally. The company issued both new designs and revivals of older or classic faces, invariably re-cut to be suitable for digital typesetting use and produced in families of different weights. Although it is claimed that the designers took care to preserve the style and character of the original typefaces, several ITC revivals, such as ITC Bookman and ITC Garamond in particular, have received criticism that the end result was related in name only to the original faces. Among the company's notable type designers was Ed Benguiat, the creator ...
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Letterform
A letterform, letter-form or letter form, is a term used especially in typography, palaeography, calligraphy and epigraphy to mean a letter (alphabet), letter's shape. A letterform is a type of glyph, which is a specific, concrete way of writing an abstract character (computing), character or grapheme. For example, medieval scholars may discuss the particular handwritten letterforms that distinguish one script from another. The history of letterforms is discussed in fields of study relating to materials used in writing. Epigraphy includes the study of letterforms carved in stone or other permanent materials. Palaeography is the study of writing in ancient and medieval manuscripts. Calligraphy treats the letterforms of decorative writing, usually in ink. In the field of typography, type design is the process of designing typefaces that consist of sets of letterforms for use with metal print or computer. More broadly letterforms may be discussed wherever letters appear stylisticall ...
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Logogram
In a written language, a logogram, logograph, or lexigraph is a written character that represents a word or morpheme. Chinese characters (pronounced ''hanzi'' in Mandarin, ''kanji'' in Japanese, ''hanja'' in Korean) are generally logograms, as are many hieroglyphic and cuneiform characters. The use of logograms in writing is called ''logography'', and a writing system that is based on logograms is called a ''logography'' or ''logographic system''. All known logographies have some phonetic component, generally based on the rebus principle. Alphabets and syllabaries are distinct from logographies in that they use individual written characters to represent sounds directly. Such characters are called ''phonograms'' in linguistics. Unlike logograms, phonograms do not have any inherent meaning. Writing language in this way is called ''phonemic writing'' or ''orthographic writing''. Etymology Doulgas Harper's Online Etymology Dictionary states that the term 'logogram' was derived from ...
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Republican Party (United States)
The Republican Party, also referred to as the GOP ("Grand Old Party"), is one of the two major contemporary political parties in the United States. The GOP was founded in 1854 by anti-slavery activists who opposed the Kansas–Nebraska Act, which allowed for the potential expansion of chattel slavery into the western territories. Since Ronald Reagan's presidency in the 1980s, conservatism has been the dominant ideology of the GOP. It has been the main political rival of the Democratic Party since the mid-1850s. The Republican Party's intellectual predecessor is considered to be Northern members of the Whig Party, with Republican presidents Abraham Lincoln, Rutherford B. Hayes, Chester A. Arthur, and Benjamin Harrison all being Whigs before switching to the party, from which they were elected. The collapse of the Whigs, which had previously been one of the two major parties in the country, strengthened the party's electoral success. Upon its founding, it supported cl ...
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