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Harold M. Brierley
Harold Brierley is an American business and marketing executive focused on loyalty programs. Background Born in 1943, Brierley earned a B.S. in chemical engineering from the University of Maryland and an MBA from Harvard Business School with a Baker Scholar distinction."Professorship Brings Brierley's HBS Connection Full Circle"
Alumni Story Details. Harvard Business School (01 April 2002). Retrieved 27 November 2014.
After graduating, Brierley worked as a research assistant for Harvard professor Charles M. Williams and co-founded Epsilon Data Management with former Harvard classmates in 1968.


Business career

In 1980, a former classmate from Harvard hired Brierley to design American Airlines' traveler rewards progra ...
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Dallas, Texas
Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most populous metropolitan area in the United States at 7.5 million people. It is the most populous city in and the county seat, seat of Dallas County, Texas, Dallas County, covering nearly 386 square miles into Collin County, Texas, Collin, Denton County, Texas, Denton, Kaufman County, Texas, Kaufman, and Rockwall County, Texas, Rockwall counties. With a 2020 United States census, 2020 census population of 1,304,379, it is the List of United States cities by population, ninth-most populous city in the U.S. and the List of cities in Texas by population, third-most populous city in Texas after Houston and San Antonio. Located in the North Texas region, the city of Dallas is the main core of the largest metropolitan area in the Southern Unite ...
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Loyalty Programs
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty programs may be either: * Single-brand programs, which may be for all stores owned by a company, such as Target, or branded stores which may be corporate-owned and franchised to independent business owners, such as McDonalds. *Single-corporation programs, such as the joint Gap Inc. program, work at the stores and digital channels of Gap, Banana Republic, Old Navy, and Athleta, which are all owned by Gap Inc. *Coalition loyalty programs, provide benefits to customers of multiple otherwise-unrelated businesses. Examples include Rakuten Rewards which, in the U.S. offers cashback at more than 3,500 stores and Air Miles which awards points for purchases from multiple merchants in each market it serves (Canada, The Netherlands, Bahrain, Qatar, ...
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Chemical Engineering
Chemical engineering is an engineering field which deals with the study of the operation and design of chemical plants as well as methods of improving production. Chemical engineers develop economical commercial processes to convert raw materials into useful products. Chemical engineering uses principles of chemistry, physics, mathematics, biology, and economics to efficiently use, produce, design, transport and transform energy and materials. The work of chemical engineers can range from the utilization of nanotechnology and nanomaterials in the laboratory to large-scale industrial processes that convert chemicals, raw materials, living cells, microorganisms, and energy into useful forms and products. Chemical engineers are involved in many aspects of plant design and operation, including safety and hazard assessments, process engineering, process design and analysis, modeling and simulation, modeling, control engineering, chemical reaction engineering, nuclear engineering, biologi ...
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University Of Maryland
The University of Maryland, College Park (University of Maryland, UMD, or simply Maryland) is a public land-grant research university in College Park, Maryland, United States. Founded in 1856, UMD is the flagship institution of the University System of Maryland. It is known as the biggest university in the state of Maryland. UMD is the largest university in Maryland and the Washington metropolitan area. Its eleven schools and colleges offer over 200 degree-granting programs, including 113 undergraduate majors, 107 master's programs, and 83 doctoral programs. UMD's athletic teams are known as the Maryland Terrapins and compete in NCAA Division I as a member of the Big Ten Conference. A member of the Association of American Universities, The University of Maryland's proximity to Washington, D.C. has resulted in many research partnerships with the federal government; faculty receive research funding and institutional support from many agencies, such as the National In ...
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Harvard Business School
Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which publishes business books, leadership articles, Case method, case studies, and ''Harvard Business Review'', a monthly academic business magazine. It is also home to the Baker Library/Bloomberg Center, the school's primary library. Harvard Business School is one of six List of Ivy League business schools, Ivy League business schools. History The school was established in 1908. Initially established by the humanities faculty, it received independent status in 1910, and became a separate administrative unit in 1913. The first dean was historian Edwin Francis Gay (1867–1946). Yogev (2001) explains the original concept: :This school of business and public administration was originally conceived as a school for diplomacy and government servi ...
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Baker Scholar
Harvard Business School (HBS) is the graduate business school of Harvard University, a private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which publishes business books, leadership articles, case studies, and ''Harvard Business Review'', a monthly academic business magazine. It is also home to the Baker Library/Bloomberg Center, the school's primary library. Harvard Business School is one of six Ivy League business schools. History The school was established in 1908. Initially established by the humanities faculty, it received independent status in 1910, and became a separate administrative unit in 1913. The first dean was historian Edwin Francis Gay (1867–1946). Yogev (2001) explains the original concept: :This school of business and public administration was originally conceived as a school for diplomacy and government service on the model of the French '' Ecole des Sciences Politiques.'' The goal was an ...
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American Airlines
American Airlines, Inc. is a major airlines of the United States, major airline in the United States headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex, and is the Largest airlines in the world, largest airline in the world in terms of passengers carried and daily flights. American, along with its regional subsidiaries and contractors operating under the brand name American Eagle (airline brand), American Eagle, operate an extensive international and domestic network with almost 6,800 flights per day to nearly 350 destinations in 48 countries. The airline is also a founding member of the Oneworld alliance, one of the world's three major airline alliances. American Airlines and American Eagle operate out of ten hubs, with Dallas/Fort Worth International Airport (DFW) being the largest. The airline serves more than 200 million passengers annually, and averages more than 500,000 daily. , the company employs 103,440 staff members. History American Air ...
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Pan American World Airways
Pan American World Airways, originally founded as Pan American Airways and more commonly known as Pan Am, was an airline that was the principal and largest international air carrier and unofficial overseas flag carrier of the United States for much of the 20th century. The first airline to fly worldwide, it pioneered innovations such as Wide-body aircraft, jumbo jets and computerized reservation systems, and introduced the Boeing 707, first American jetliner in 1958. Until its dissolution on December 4, 1991, Pan Am "epitomized the luxury and glamour of intercontinental travel", and it remains a cultural icon of the 20th century, identified by its blue globe logo ("The Blue Meatball"), the use of the word "Clipper" in its aircraft names and call signs, and the white uniform caps of its pilots. Founded in 1927 by two U.S. Army Air Corps majors, Pan Am began as a scheduled airmail and passenger service flying between Key West, Florida, and Havana, Cuba. In the 1930s, under the le ...
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Continental Airlines
Continental Airlines (simply known as Continental) was a major airline in the United States that operated from 1934 until it merged with United Airlines in 2012. It had ownership interests and brand partnerships with several carriers. Continental started out as one of the smaller carriers in the United States, known for its limited operations under the regulated era that provided very fine, almost fancy, service against the larger majors in important point-to-point markets, the largest of which was Chicago/Los Angeles. However, deregulation in 1978 changed the competitive landscape and realities, as noted by Smithsonian Airline Historian R. E. G. Davies, "Unfortunately, the policies that had been successful for more than forty years under [Robert] Six's cavalier style of management were suddenly laid bare as the cold winds of airline deregulation changed all the rules—specifically, the balance between revenues and expenditures." In 1981, Texas International Airlines acquired ...
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American Businesspeople
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label that was previously known as Def American * American University, in Washington, D.C. Sports teams ...
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1943 Births
Events Below, the events of World War II have the "WWII" prefix. January * January 1 – WWII: The Soviet Union announces that 22 German divisions have been encircled at Stalingrad, with 175,000 killed and 137,650 captured. * January 4 – WWII: Greek-Polish athlete and saboteur Jerzy Iwanow-Szajnowicz is executed by the Germans at Kaisariani. * January 10 – WWII: Guadalcanal campaign, Guadalcanal Campaign: American forces of the 2nd Marine Division and the 25th Infantry Division (United States), 25th Infantry Division begin their assaults on the Battle of Mount Austen, the Galloping Horse, and the Sea Horse#Galloping Horse, Galloping Horse and Sea Horse on Guadalcanal. Meanwhile, the Japanese Seventeenth Army (Japan), 17th Army makes plans to abandon the island and after fierce resistance withdraws to the west coast of Guadalcanal. * January 11 ** The United States and United Kingdom revise previously unequal treaty relationships with the Republic of China (1912–194 ...
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Living People
Purpose: Because living persons may suffer personal harm from inappropriate information, we should watch their articles carefully. By adding an article to this category, it marks them with a notice about sources whenever someone tries to edit them, to remind them of WP:BLP (biographies of living persons) policy that these articles must maintain a neutral point of view, maintain factual accuracy, and be properly sourced. Recent changes to these articles are listed on Special:RecentChangesLinked/Living people. Organization: This category should not be sub-categorized. Entries are generally sorted by family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give .... Maintenance: Individuals of advanced age (over 90), for whom there has been no new documentation in the last ten ...
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