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Hanes
Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is an American clothing brand headquartered in Winston-Salem. Founded in 1900 as Shamrock Knitting Mills by John Wesley Hanes, the company is owned by Hanes, Inc. History Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential businessmen) at Winston Salem, North Carolina under the name Shamrock Knitting Mills. He died of heart trouble in 1903. In 1911, Shamrock Knitting Mills built a new plant at 3rd and Marshall Streets; it was sold in 1926 and occupied by a Cadillac dealership after a larger plant was built on West 14th Street. Known as Shamrock Mills, the original building was listed on the National Register of Historic Places in 1978. Shamrock Knitting Mills was named Hanes Hosiery Mills Company in 1914. John Wesley Hanes' brother Pleasant H. Hanes founded the P.H. Hanes Knitting Company in 1901. The brothers previously operated a tobacco manufacturing busines ...
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Hanesbrands Inc
Hanesbrands Inc. is an American multinational clothing company based in Winston-Salem, North Carolina. It employs 65,300 people internationally. On September 6, 2006, the company and several brands were spun off by the Sara Lee Corporation. Hanesbrands owns several clothing brands, including Hanes, Playtex, Bali, L'eggs, Just My Size, Barely There, Wonderbra, Maidenform, Berlei, and Bonds. History The original Hanes outlet store was housed in a room adjacent to their factory. Hanesbrands currently operates and owns around 220 Hanesbrands, Maidenform and Champion retail stores across the US. The company's flagship store is located in Winston-Salem, North Carolina and opened in summer 2008. Stores range in size from 2,500 to 17,000 square feet Hanesbrands has companies in various parts of Europe, including the United Kingdom, Italy, Germany, France and Spain. Sales revenue for 2010 was $4.33 billion and gross profit was $1.41 billion. In 2011, WikiLeaks revealed that the corpor ...
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John Wesley Hanes I
John Wesley Hanes (February 3, 1850 – September 23, 1903) was an American businessman from Winston-Salem, North Carolina, who ran a tobacco company before founding Shamrock Mills in 1901, the company that became Hanes Hosiery Mills. Biography Known by his middle name, Wesley Hanes (one of Winston-Salem's wealthiest and most influential businessmen) owned the expensive clothing company in partnership with his brother, Pleasant Henderson Hanes. Hanes Using some of the proceeds of their sale of the business to R. J. Reynolds Tobacco Company, Wesley Hanes went into the manufacturing of stockings while his brother set up an underwear manufacturing business under the name P.H. Hanes Knitting Company Wesley Hanes died of heart trouble on the morning of September 23, 1903, in Atlantic City N.J., aged fifty-three, just two years after creating the business. His son, James Gordon Hanes, would be responsible for the 1965 merger with P. H. Hanes Knitting and for making Hanes Ho ...
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Winston-Salem, North Carolina
Winston-Salem is a city in Forsyth County, North Carolina, United States, and its county seat. At the 2020 United States census, 2020 census, the population was 249,545, making it the List of municipalities in North Carolina, fifth-most populous city in North Carolina and the List of United States cities by population, 91st-most populous city in the United States. The population of the Winston-Salem Metropolitan statistical area, metropolitan area was estimated to be 695,630 in 2023. It is the second-most populous city in North Carolina's Piedmont Triad region, home to about 1.7 million residents. Winston-Salem is called the "Twin City" for its dual heritage, and the "Camel City" as a reference to the city's historic involvement in the tobacco industry related to locally based R. J. Reynolds Tobacco Company, R. J. Reynolds' Camel (cigarette), Camel cigarettes. Many North Carolina, North Carolinians refer to the city as "Winston" in informal speech. Winston-Salem is also home to si ...
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L’eggs
L'eggs is a brand of pantyhose, introduced in 1969 by Hanesbrands, Hanes. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering. L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes. Customers liked the egg-style packaging and the convenience of buying pantyhose closer to home during their usual errands. Celebrity endorsements helped to keep the brand in the forefront. The plastic egg packaging was used for home handicrafts and as a toy for children. The success of the product line continued through the 1970s and 1980s, with L'eggs standing as the largest pantyhose brand in the US. In the 1990s, office workers increasingly adopted Casual wear, casual dress styles, and many women in the workplace stopped wearing pan ...
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Playtex
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by Howard Shavelson at Ogilvy and Mather, and the first to show a woman wearing only a bra from the waist up in a commercial in 1977. They developed space suits for the Apollo program. Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. Playtex invented the plastic tampon applicator in 1973. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons that led to toxic shock syndrome. Playtex was acquired by JBS USA#Esmark, Esmark in 1975, and then by Beatrice Foods in 1985. A year later, it was acquired for $1.25 billion, and its cosmetics b ...
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Bali (lingerie)
Bali is a lingerie company operating in the United States of America. Overview Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985. In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Bali launched the "Live Beautifully" campaign in 2007 that featured notable photographer and director Peter Lindbergh. This campaign was created by KraftWorks NYC, their primary advertising agency An advertising agency, often referred to as a creative agency or an ad ...
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Wonderbra
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra. In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.Mintzberg (1984), p. 76. In 1991, the push-up Wonderbra became a sensation in the UK, a ...
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Bonds (clothing)
Pacific Brands Underwear Group, known under its core brand Bonds, was an Australian manufacturer and is now a subsidiary of Hanesbrands. It is an importer of men's, women's and children's underwear, socks and other clothing. The head office is located at 115 Cotham Rd in Kew, Melbourne. They sell a range of clothing including underwear and sleepwear. History George A. Bond & Co. Limited was established in 1915 by George Allan Bond, an American who came to Australia in the early twentieth century. He started importing women's hosiery and gloves. In 1917 he began manufacturing hosiery in Redfern, Sydney. In 1918 he moved to Camperdown and began also making underwear. In 1923 Bond's company established a cotton-spinning mill at Wentworthville in western Sydney, with imported machinery costing 150 thousand pounds. The mill commenced operations in October 1923. This particular section of Wentworthville was soon renamed Pendle Hill in honour of his Scottish family origins. ...
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Champion (sportswear)
Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989. Champion is Hanes' second-largest brand. Products manufactured and commercialized by Champion include casual wear clothing ( t-shirts, hoodies, sweatpants, leggings, shorts, jackets, undergarment), footwear (sandals, sneakers, socks), and accessories (bags, hats, collectibles). History The company was established in 1919 by the Feinbloom Brothers as "Knickerbocker Knitting Company." The company soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams. In the 1930s the company was renamed "Champion Knitting Mills Inc.", producing sweatshirts and hoodies. Soon after, Champion products ...
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Bras N Things
Bras N Things is a lingerie retailer. It is owned by Hanes Australasia and operates in Australia, New Zealand, South Africa and the United States. History In 1986, Brett Blundy sold his 60% stake in the Jetts music store chain to his former partner for $600,000. This left Blundy to pursue an idea he had three months before the Jetts sell-off, after he noticed one of his "fashionable" female store managers kept wearing a broken bra, held together with a safety pin. Knowing that most lingerie at that time were beige in colour with unflattering cuts, he wanted to sell underwear in various cuts and colours, alongside G-strings that were unheard of for casual wear. Three months later, he took out his first franchise in The Bra Shop chain at Chirnside Park Shopping Centre, mainly selling brand name product, but gradually sourcing different lines independently of the franchise (his first run of 15 G-strings sold out in one day). Bryan Luca, the franchisor of The Bra Shop, entered int ...
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Underwear
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal. Undergarments are generally of two types, those that are worn to cover the torso and those that are worn to cov ...
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