Günter Mast
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Günter Mast
Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liquor Jägermeister. During his tenure as CEO he secured the sponsorship of the Eintracht Braunschweig football team. Braunschweig's game against FC Schalke 04 on 24 March 1973 became the first-ever Bundesliga match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the German Football Association The German Football Association (german: Deutscher Fußball-Bund ; DFB ) is the governing body of Association football, football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction for the German football league system ..., which had previously banned shirt-sponsors. Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and ...
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Braunschweig
Braunschweig () or Brunswick ( , from Low German ''Brunswiek'' , Braunschweig dialect: ''Bronswiek'') is a city in Lower Saxony, Germany, north of the Harz Mountains at the farthest navigable point of the river Oker, which connects it to the North Sea via the rivers Aller and Weser. In 2016, it had a population of 250,704. A powerful and influential centre of commerce in medieval Germany, Brunswick was a member of the Hanseatic League from the 13th until the 17th century. It was the capital city of three successive states: the Principality of Brunswick-Wolfenbüttel (1269–1432, 1754–1807, and 1813–1814), the Duchy of Brunswick (1814–1918), and the Free State of Brunswick (1918–1946). Today, Brunswick is the second-largest city in Lower Saxony and a major centre of scientific research and development. History Foundation and early history The date and circumstances of the town's foundation are unknown. Tradition maintains that Brunswick was created through t ...
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Unterlüß
Unterlüß is a village and former municipality in the district of Celle in Lower Saxony, Germany. It became part of the municipality of Südheide on 1 January 2015. It is about 30 km north-east of Celle and 25 km south-west of Uelzen. It is a station on the railway between Hanover and Hamburg. History The name Lüß was documented in 1569 for a forest, which was probably the source for the name. In 1847, the railroad was built, eventually becoming part of the line between Hanover and Hamburg, and a station Unterlüß was created, causing a settlement around it. In 1899, the company Rheinmetall Rheinmetall AG is a German automotive and arms manufacturer, headquartered in Düsseldorf, Germany. Its shares are traded on the Frankfurt stock exchange. History Rheinmetall was founded in 1889. Banker and investor Lorenz Zuckermandel L ... (then Rheinische Metallwaren- und Maschinenfabrik Aktiengesellschaft) first installed a shooting range and then began ma ...
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Mast-Jägermeister
Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in Wolfenbüttel. Jägermeister is the primary product of Mast-Jägermeister SE. They also produce the lesser known SchlehenFeuer, a brand of sloe gin. In the past, they manufactured a multitude of liquors and liqueurs. History Wilhelm Mast founded Mast-Jägermeister SE (then a Kommanditgesellschaft, KG) in Wolfenbüttel. His son Curt Mast developed the recipe for the herb flavored 70-alcoholic proof, proof (35%) liqueur Jägermeister, which he first brought to market in 1935. Günter Mast was the managing director for many years until his death in 2011. Production Mast-Jägermeister SE produced 76.5 million 0.7 liter bottles in the financial year 2006 and grew by 15 percent in 2005. Most of the production (56.6 million) was exported to over 70 countries world-wide. External links Mast-Jägermeister SE - Enterprise web page
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