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Gorilla (advertisement)
''Gorilla'' is a British advertising campaign launched by the advertising agency Fallon Worldwide, Fallon London on behalf of Cadbury Schweppes in 2007, to promote Dairy Milk, Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television advertising, television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as well as sponsor (commercial), sponsored events and an organised internet presence (contracted out to Hyper).Cadbury risks Phil Collins revival with gorilla drummer ''Brand Republic'', 30 August 2007. Retrieved 6 November 2007. The total cost of the campaign is estimated at Pound sterling, £6.2 million. The central television advertisement was cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cadbury Schweppes
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational corporation, multinational confectionery company owned by Mondelez International (spun off from Kraft Foods, Inc., Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars, Incorporated, Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Cadbury Dairy Milk, Dairy Milk chocolate, the Cadbury Creme Egg, Creme Egg and Cadbury Roses, Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 ''The Daily Telegraph'' named Cadbury among Britain's most successful exports. Cadbury was founded in 1824 in Birmingham, England, by John Cadbury (1801–1889), a Quakers, Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard Cadbury, Richard and George Cadbury, Georg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Zealand
New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of island countries, sixth-largest island country by area and lies east of Australia across the Tasman Sea and south of the islands of New Caledonia, Fiji, and Tonga. The Geography of New Zealand, country's varied topography and sharp mountain peaks, including the Southern Alps (), owe much to tectonic uplift and volcanic eruptions. Capital of New Zealand, New Zealand's capital city is Wellington, and its most populous city is Auckland. The islands of New Zealand were the last large habitable land to be settled by humans. Between about 1280 and 1350, Polynesians began to settle in the islands and subsequently developed a distinctive Māori culture. In 1642, the Dutch explorer Abel Tasman became the first European to sight and record New Zealand. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coronation Street
''Coronation Street'' (colloquially referred to as ''Corrie'') is a British television soap opera created by ITV Granada, Granada Television and shown on ITV (TV network), ITV since 9 December 1960. The programme centres on a cobbled, terraced street in the fictional town of Weatherfield in Greater Manchester. The location was itself based on Salford, the hometown of the show's first screenwriter and creator, Tony Warren. Originally broadcast twice weekly, ''Coronation Street'' increased its runtime in later years, currently airing three 60-minute episodes per week. Warren developed the concept for the series, which was initially rejected by Granada's founder Sidney Bernstein, Baron Bernstein, Sidney Bernstein. Producer Harry Elton convinced Bernstein to commission 13 pilot episodes. The show has since become a significant part of British culture and underpinned the success of its producing Granada franchise. Currently produced by ITV Studios, the successor to Granada, the seri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. ''The Independent'' won the Brand of the Year Award in The Drum Awards for Online Media 2023. History 1980s Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330. It was produced by Newspaper Publishing plc and created by Andreas Whittam Smith, Stephen Glover and Matthew Symonds. All three partners were former journalists at ''The Daily Telegraph'' who had left the paper towards the end of Lord Hartwell' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pitch (filmmaking)
In filmmaking, a pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay. The expression is borrowed from " sales pitch". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project.Steiff, p. 58 Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker's project, such as a plot synopsis and budgeting values. Sometimes, filmmakers will produce an independent pitch trailer as a part of the package to help potential financiers better visualize the project and the filmmaker's vision. Though pitches are usually made on the basis of a full ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drum Fill
In popular music, a fill is a short musical passage, riff, or rhythmic sound which helps to sustain the listener's attention during a break between the phrases of a melody. "The terms riff and fill are sometimes used interchangeably by musicians, but hilethe term riff usually refers to an exact musical phrase repeated throughout a song", a fill is an improvised phrase played during a section where nothing else is happening in the music. While riffs are repeated, fills tend to be varied over the course of a song. For example, a drummer may fill in the end of one phrase with a sixteenth note hi-hat pattern, and then fill in the end of the next phrase with a snare drum figure. In drumming, a fill is defined as a "short break in the groove—a lick that 'fills in the gaps' of the music and/or signals the end of a phrase. It's akin to a mini-solo." A fill may be played by rock or pop instruments such as the electric lead guitar, bass, organ, drums or by other instruments such as st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drum Kit
A drum kit or drum set (also known as a trap set, or simply drums in popular music and jazz contexts) is a collection of drums, cymbals, and sometimes other Percussion instrument, auxiliary percussion instruments set up to be played by one person. The drummer typically holds a pair of matching Drum stick, drumsticks or special wire or nylon brushes; and uses their feet to operate hi-hat and bass drum pedals. A standard kit usually consists of: * A snare drum, mounted on a snare drum stand, stand * A bass drum, played with a percussion mallet, beater moved by one or more foot-operated pedals * One or more Tom drum, tom-toms, including Rack tom, rack toms or floor tom, floor toms * One or more Cymbal, cymbals, including a ride cymbal and crash cymbal * Hi-hat cymbals, a pair of cymbals that can be played with a foot-operated pedal The drum kit is a part of the standard rhythm section and is used in many types of popular and traditional music styles, ranging from rock music ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gorilla
Gorillas are primarily herbivorous, terrestrial great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or five subspecies. The DNA of gorillas is highly similar to that of humans, from 96 to 99% depending on what is included, and they are the next closest living relatives to humans after the chimpanzees. Gorillas are the largest living primates, reaching heights between , weights between , and arm spans up to , depending on species and sex. They tend to live in troops, with the leader being called a silverback. The eastern gorilla is distinguished from the western by darker fur colour and some other minor morphological differences. Gorillas tend to live 35–40 years in the wild. Gorillas' natural habitats cover tropical or subtropical forest in Sub-Saharan Africa. Although their range covers a small percentage of Sub-Saharan Africa, gorillas c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tracking Shot
In cinematography, a tracking shot is any shot where the camera follows backward, forward or moves alongside the subject being recorded. Mostly the camera’s position is parallel to the character, creating a sideway motion, tracking the character. Tracking shots (also called travel shots) differ in motion from dolly shots, where the camera follows behind or before the character resulting in either an inward or an outward movement. Often the camera is mounted on a camera dolly which rides on rails similar to a railroad track; in this case, the shot is referred to as a dolly shot. A handheld steadycam or gimbal may also be used for smaller scale productions. The camera is then pushed along the track while the scene is being filmed, or moved manually when using a handheld rig. The effect can be used to create a sense of movement, to follow a character or object, or a sense of immersion to draw the viewer into the action. The technique is often used to follow a subject that would ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouGov
YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific. History 2000–2010 Stephan Shakespeare and Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President. In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK prime minister Boris Johnson, and presenter John Humphrys. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange. In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls. In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opinion Poll
An opinion poll, often simply referred to as a survey or a poll, is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals. A person who conducts polls is referred to as a pollster. History The first known example of an opinion poll was a tally of voter preferences reported by the ''Raleigh Star and North Carolina State Gazette'' and the ''Wilmington American Watchman and Delaware Advertiser'' prior to the 1824 presidential election, showing Andrew Jackson leading John Quincy Adams by 335 votes to 169 in the contest for the United States presidency. Since Jackson won the popular vote in that state and the national popular vote, such straw votes gradually became more popular, but they remained local, usually citywide phenomena. In 1916, '' The Literary Digest'' embarked ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
