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Good–better–best
Good–better–best, also known as Goldilocks pricing, is a type of pricing strategy, a form of tiered pricing in which variations of a product are offered at multiple prices. Consumer behavior The "good" option is typically a basic, no frills product which has few features, but which is accessible to more buyers because of its low price. The "best" option is typically a premium product which has the most features and a high price, and which is sometimes considered a luxury good. Offering a middle, "better" option invokes the Goldilocks principle, in which consumers may reason that they can spend more money than the "good" option costs, but that they do not need the premium features of the "best" option. Companies selling a particular good had traditionally relied on a demand curve to identify an ideal price. This created a Catch-22 in which a good with only one price would exclude buyers who would not pay the single price, and it would also sacrifice profits if a less price ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pricing Strategy
A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies, tactics and roles vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Pricing strategies can bring both competitive advantages and disadvantages to its firm and often dictate the success or failure of a business; thus, it is crucia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Goldilocks Principle
The Goldilocks principle is named by analogy to the children's story " Goldilocks and the Three Bears", in which a young girl named Goldilocks tastes three different bowls of porridge and finds she prefers porridge that is neither too hot nor too cold but has just the right temperature. The concept of "just the right amount" is easily understood and applied to a wide range of disciplines, including developmental psychology, biology, astronomy, economics and engineering. Applications In cognitive science and developmental psychology, the Goldilocks effect or principle refers to an infant's preference to attend events that are neither too simple nor too complex according to their current representation of the world. This effect was observed in infants, who are less likely to look away from a visual sequence when the current event is moderately probable, as measured by an idealized learning model. In astrobiology, the Goldilocks zone refers to the habitable zone around a star. As ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Craftsman (tools)
Craftsman is a line of tools, lawn and garden equipment, and work wear. Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker. As with all Sears products, Craftsman tools were not manufactured by Sears during the company's ownership, but made under contract by various other companies. While Sears did not directly manufacture tools and equipment in most cases, they did have ownership in some of their suppliers. An example of this was the joint venture that they established with Western Forge in 1965 and their partial ownership of Roper for a number of years. Both companies supplied products to Sears for many years. They were first sold in 1927 through the Sears catalog and in Sears retail stores. After the Sears–Kmart merger, the tools were also for sale in Kmart stores and through several other retailers. In March 2017, Stanley Black & Decker acquired the Craftsman brand from Sears Holdings, which retained a limited license for Craft ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tequila
Tequila (; ) is a liquor, distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, Jalisco, Tequila northwest of Guadalajara, Jalisco, Guadalajara, and in the Jaliscan Highlands (''Los Altos (Jalisco), Los Altos de Jalisco'') of the central western Mexican state of Jalisco. The red volcanic soils in the region of Tequila are well suited for growing the blue agave, and more than 300 million plants are harvested there each year. Agave grows differently depending on the region. Blue agaves grown in the highlands Los Altos region are larger and sweeter in aroma and taste. Agaves harvested in the valley region have a more herbaceous fragrance and flavor. Due to its historical and cultural importance, the region near Tequila was declared a UNESCO World Heritage Site in 2006, the ''Agave Landscape and Ancient Industrial Facilities of Tequila''. Tequila differs from other mezcals—distilled spirits from the agave plant—because it is m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Well Drink
A well drink or rail drink is an alcoholic beverage or mixed drink made using the lower-cost liquors stored within easy reach of the bartender in the bar's "speed rail", "speed rack", or "well", a rack or shelf at a lower level than the bar that the bartender uses to prepare drinks. In any given establishment, the rail/well liquors available may also be known as the "house pours", "house brands", "house spirits", "pour brands", or "proprietary spirits". Well drinks differ from "call" drinks in that the former are offered when a customer does not specify a particular brand of liquor when ordering a mixed drink. The actual liquors used by a drinking establishment will vary. The most common well liquors are vodka and blended whiskey. Common well drinks include at least one variety each of gin, rum, whiskey, vodka, bourbon, tequila, triple sec, and vermouth Vermouth (, ) is an Italian aromatized wine, aromatized, fortified wine, flavored with various Botany, botanicals (ro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BNET
''BNET'' was an online magazine dedicated to issues of business management. It was owned by CBS Interactive and was a part of its business portfolio alongside ZDNet, TechRepublic, SmartPlanet. ''BNET'' site registration allowed users to receive several e-newsletters, download certain whitepapers, and post comments on their site. ''BNET'' was one of the top 10 financial news & research sites on the Internet from May 2007 to May 2008, according to comScore Comscore, Inc. is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers. History Comscore was founded in July 1999 in Resto ...'s rankings. In 2012, ''BNET'' was merged into CBS MoneyWatch.com. References *Matthew Schwartz "CNET Networks rolls out BNET, Web site targeting business managers," ''B to B'', March 1, 2007 *Terrence Russell''Wired Blog Network'', November 8, 2007 External links BNET ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ralph Lauren Corporation
Ralph Lauren Corporation is an American publicly traded fashion and lifestyle brand founded in 1967 by Ralph Lauren in New York City. The company markets products in apparel, home, accessories, and fragrances, and is most known for its flagship brand, ''Polo Ralph Lauren''. The company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury ''Ralph Lauren Purple Label'' apparel. Ralph Lauren licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; Hanesbrands for underwear and sleepwear; O5 Apparel for its Chaps brand; Kohl's and Hollander Sleep Products for bedding; Designers Guild for fabric and wallpaper; and Theodore Alexander for home furniture. History Lauren started The Ralph Lauren Corporation in 1967 with men's neckties. At 28 years old, he worked for the tie manufacturer Beau Brummell. Lauren persuaded the company's president to let him start his own line. Drawing on his interests in s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Living
Ralph Lauren Corporation is an American publicly traded fashion and lifestyle brand founded in 1967 by Ralph Lauren in New York City. The company markets products in apparel, home, accessories, and fragrances, and is most known for its flagship brand, ''Polo Ralph Lauren''. The company's brands include mid-range, sub-premium, and premium labels up to its highest priced luxury ''Ralph Lauren Purple Label'' apparel. Ralph Lauren licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; Hanesbrands for underwear and sleepwear; O5 Apparel for its Chaps brand; Kohl's and Hollander Sleep Products for bedding; Designers Guild for fabric and wallpaper; and Theodore Alexander for home furniture. History Lauren started The Ralph Lauren Corporation in 1967 with men's neckties. At 28 years old, he worked for the tie manufacturer Beau Brummell. Lauren persuaded the company's president to let him start his own line. Drawing on his interests in sports ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chris Madden (designer)
Ann Christine Madden (née Casson; June 1, 1948March 2, 2022) was an American interior designer, television host, author, and businesswoman. As founder and chief executive officer of Chris Madden Inc, she built a multimillion-dollar home furnishings company through partnerships with Mohawk Industries, Bassett Furniture, and JCPenney. Early life Ann Christine Casson was born in Rockville Centre, New York, on June 1, 1948. Her father, Edward Gaynor Casson, worked as a sales executive for the Mohawk Brush Company; her mother, Ann Marie Hill, was a housewife. One of nine children, she learned to sew from her mother and often visited her father's office in Manhattan. At age six, she appeared in '' Mademoiselle'', and continued modelling in print-ads and catalogs. After graduating from St. Agnes High School, she was given a full scholarship to the Fashion Institute of Technology in New York City. Soon after she worked in the photography department of ''Sports Illustrated''. She lat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cindy Crawford
Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently expanded into acting and business ventures. Early life Crawford was born in DeKalb, Illinois, on February 20, 1966, the daughter of Daniel Kenneth Crawford and Jennifer Sue Crawford-Moluf (née Walker). She has two sisters, Chris and Danielle, and a brother, Jeffery, who died of childhood leukemia at age 3. On social media, she stated that her family had been in the United States for generations and that her ancestry was mostly German, English and French. She is a descendant of English Puritan settler Thomas Trowbridge, who helped establish the Congregational Church in New Haven. She was raised in the Congregationalist faith and found it "incredible" that religious values "trickled down" to her family. According to official census reco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ty Pennington
Tygert Burton "Ty" Pennington (born Gary Tygert Burton; October 19, 1964) is an American television host, artist, carpenter, author, and former model and actor. His rise to prominence began with his role as carpenter on the TLC home improvement reality show ''Trading Spaces'' (2000–2003), and continued when he hosted the ABC reality series '' Extreme Makeover: Home Edition'' (2003–2012), where he won two Primetime Emmy Awards. Following the show's conclusion in 2012, Pennington has focused on numerous other projects, including host of ABC's short lived talk show '' The Revolution'' in 2012, TNT's '' On the Menu'' opposite Emeril Lagasse in 2014 and Food Network's ''American Diner Revival'' opposite Amanda Freitag from 2015 to 2016. On September 13, 2017, it was announced that Pennington was joining the revival of ''Trading Spaces'', which began airing on April 7, 2018, on TLC. Early life Pennington was born Gary Tygert Burton, the son of Yvonne Vickery. Yvonne separated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martha Stewart Living
''Martha Stewart Living'' is a magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ... and television program featuring entertaining and lifestyle expert Martha Stewart. Both the magazine and the television program focus on lifestyle content and the domestic arts. Magazine ''Martha Stewart Living'' began as a quarterly magazine in 1990, published by Time Inc. The magazine was published monthly from mid-1994. Stewart took the magazine with her when she bought out her contract with Time Inc. in 1997, and ''Martha Stewart Living'' became the flagship brand of the Martha Stewart Living Omnimedia media empire. In 2015, Meredith Corporation assumed editorial and operational control of ''Martha Stewart Living'' and ''Martha Stewart Weddings''. ''Martha Stewart Living'' magazine fe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
