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Gillette
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Under the leadership of Colman M. Mockler Jr. as CEO from 1975 to 1991, the company was the target of multiple takeover attempts, from Ronald Perelman and Coniston Partners. In January 2005, Procter & Gamble announced plans to merge with the Gillette Company. The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette's ...
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The Best Men Can Be
"The Best Men Can Be" is a corporate social responsibility advertising campaign from the safety razor and personal care brand Gillette of Procter & Gamble. The campaign launched on January 13, 2019, with the digital release of a short film entitled ''We Believe: The Best Men Can Be'', which played upon the previous slogan ("The Best a Man Can Get") to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The campaign includes a three-year commitment by Gillette to make donations to organizations that " elp menachieve their personal best". The initial short film was the subject of controversy. While it was praised by some, such as Bernice King, and defended by others, such as Mona Charen, it was generally received negatively by various online commentators, particularly males and conservatives, becoming one of the most disliked videos on YouTube. The campaign has led to calls to boycott Gillette and Procter & Gamble. A successiv ...
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Safety Razor
A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reducing the reliance on professional barbers. Protective devices for razors have existed since at least the 1700s: a circa 1762 invention by French cutler Jean-Jacques Perret added a protective guard to a regular straight razor. The first known occurrence of the term "safety razor" is found in a patent from 1880 for a razor in the basic contemporary configuration with a handle in which a removable blade is placed (although this form predated the patent). Safety razors were popularized in the 1900s by King Camp Gillette's invention, the double-edge safety razor. While other safety razors of the time used blades that required stropping before use and after a time had to be honed by a cutler, Gillette's razor used a disposable blade with two ...
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Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric & home care; and baby, feminine, & family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio. In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of ...
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Braun (company)
Braun GmbH ( "brown"; ) is a German consumer products company founded in 1921 and based in Kronberg im Taunus. The company is particularly well known for its industrial product design from the mid-20th century which included electric shavers and record players. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. History In 1921, (1890–1951), a mechanical engineer, established a small engineering shop in Frankfurt, Germany. In 1923, he began producing components for radio sets. By 1928, the company had grown to such an extent, partly due to the use of certain plastic materials, that it moved to new premises on ''Idsteiner Strasse''. In 1929, eight years after he started his shop, Max Braun began to manufacture entire radio sets. Soon after, Braun became one of Germany's leading ...
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Ronald Perelman
Ronald Owen Perelman (; born January 1, 1943) is an American banker, businessman and investor. MacAndrews & Forbes Incorporated, his company, has invested in companies with interests in groceries, cigars, licorice, makeup, cars, photography, television, camping supplies, security, gaming, jewelry, banks, and comic book publishing. Perelman holds significant shares in companies such as Deluxe Entertainment, Revlon, SIGA Technologies, RetailMeNot, Merisant, Scantron, Scientific Games Corporation, Valassis, vTv Therapeutics and Harland Clarke. He previously owned a majority of shares in AM General, but in 2020 sold the majority of his shares in AM General along with significant works of art, in light of the impact of the economy on the high debt burdens many of his companies have from leveraged buyouts. In early 2020, Revlon, acquired by Perelman in the 1980s, undertook a debt deal. Previously worth $19.8 billion in 2018, Perelman is, as of September 2020, worth $4.3 billion. ...
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