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Gerald Gidwitz
Gerald S. Gidwitz (July 16, 1906 – July 11, 2006) was a co-founder of the cosmetics and salon parlour firm Helene Curtis Industries. Early life Gidwitz was born in Memphis, Tennessee. His father was a cotton farmer and general store owner in Mississippi. When Gidwitz was 12 years old, his family moved to Chicago, Illinois, where his father started a business that made paper boxes. Helene Curtis After graduating from the University of Chicago in 1927, Gidwitz worked at National Minerals Company with his brother, Willard. The Gidwitzes father had acquired the troubled beauty products company in settlement of a debt National Minerals owed the Gidwitz box company. National Minerals' main product was a clay for beauty facials. Gerald and Willard Gidwitz helped refocus the company's product line toward beauty parlor supplies, including permanent wave solutions and hair dryers. In the late 1940s the company began marketing home beauty products, including shampoos and hair sprays. The ...
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Helene Curtis
Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. Corporation history Helene Curtis was founded in Chicago in 1927 as the National Mineral Company by partners Gerald Gidwitz and Louis Stein. The company began by manufacturing a facial mudpack product, sold to beauty salons nationwide. The partners soon shifted the company's emphasis to haircare products (also sold to beauty salons), starting with a line of "machineless" waving pads, drastically simplifying the permanent wave process. The company developed Lanolin Creme Shampoo, one of the country's first detergent-based shampoos, in the mid-1930s. The popularity of the shampoo, available only in beauty salons, prompted the company to follow it up with Suave Hairdressing ...
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Memphis, Tennessee
Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tennessee, second-most populous city in Tennessee, the fifth-most populous in the Southeastern United States, Southeast, and the List of United States cities by population, 28th-most populous in the nation. Memphis is the largest city proper on the Mississippi River and anchors the Memphis metropolitan area that includes parts of Arkansas and Mississippi, the Metropolitan statistical area, 45th-most populous metropolitan area in the U.S. with 1.34 million residents. European exploration of the area began with Spanish conquistador Hernando de Soto in 1541. Located on the high Chickasaw Bluffs, the site offered natural protection from Mississippi River flooding and became a contested location in the colonial era. Modern Memphis was founded in 181 ...
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Mississippi
Mississippi ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South regions of the United States. It borders Tennessee to the north, Alabama to the east, the Gulf of Mexico to the south, Louisiana to the southwest, and Arkansas to the northwest. Mississippi's western boundary is largely defined by the Mississippi River, or its historical course. Mississippi is the List of U.S. states and territories by area, 32nd largest by area and List of U.S. states by population, 35th-most populous of the 50 U.S. states and has the lowest per-capita income. Jackson, Mississippi, Jackson is both the state's List of capitals in the United States, capital and largest city. Jackson metropolitan area, Mississippi, Greater Jackson is the state's most populous Metropolitan statistical area, metropolitan area, with a population of 591,978 2020 United States census, in 2020. Other major cities include Gulfport, Mississippi, Gulfport, Southaven, Mississippi, South ...
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Chicago, Illinois
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of United States cities by population, third-most populous city in the United States after New York City and Los Angeles. As the county seat, seat of Cook County, Illinois, Cook County, the List of the most populous counties in the United States, second-most populous county in the U.S., Chicago is the center of the Chicago metropolitan area, often colloquially called "Chicagoland" and home to 9.6 million residents. Located on the shore of Lake Michigan, Chicago was incorporated as a city in 1837 near a Chicago Portage, portage between the Great Lakes and the Mississippi River, Mississippi River watershed. It grew rapidly in the mid-19th century. In 1871, the Great Chicago Fire destroyed several square miles and left more than 100,000 homeless, but ...
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University Of Chicago
The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chicago, South Side, near the shore of Lake Michigan about from Chicago Loop, the Loop. The university is composed of an College of the University of Chicago, undergraduate college and four graduate divisions: Biological Science, Arts & Humanities, Physical Science, and Social Science, which include various organized departments and institutes. In addition, the university operates eight professional schools in the fields of University of Chicago Booth School of Business, business, Crown Family School of Social Work, Policy, and Practice, social work, University of Chicago Divinity School, divinity, Graham School of Continuing Liberal and Professional Studies, continuing studies, Harris School of Public Policy, public policy, University of Chi ...
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Suave (personal Care Brand)
Suave is a brand name based in Chicago, Illinois, used by the Unilever company in the United States, Argentina, Brazil, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant. On May 9, 2023, the brand's North American rights were acquired by Yellow Wood Partners LLC and became controlled through a new entity, Suave Brands Company (SBC). Unilever still holds rights to the brand internationally. History Suave is a company that was started by National Mineral Company in the United States in 1937 as a hair tonic. The brand was later acquired by Helene Curtis Industries, Inc. which, in the 1970s, started expanding the Suave name beyond hair care into other areas. The brand targeted discount stores and grew its offerings to more than 100 products including shampoo, lotions, soaps and deodorant. In 1996, Helene Curtis—and thus, Suave—was acquired by Unilever. Currently based in Chicago, the bra ...
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Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers. The company's products include baby food, beauty products, bottled water, breakfast cereals, cleaning agents, condiments, dairy products, energy drinks, healthcare and hygiene products, ice cream, instant coffee, instant noodles, pet food, pharmaceuticals, soft drinks, tea, and toothpaste. It is the largest producer of soap in the world, and its products are available in over 190 countries. The company is organised into five business groups: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. It has research and development facilities in China, India, the Netherlands, Pakistan, the United Kingdom, and the United States. In the 1930s, Unilever acquired the United Africa Company. In the second half of the 2 ...
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Soviet Union
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet Union, it dissolved in 1991. During its existence, it was the list of countries and dependencies by area, largest country by area, extending across Time in Russia, eleven time zones and sharing Geography of the Soviet Union#Borders and neighbors, borders with twelve countries, and the List of countries and dependencies by population, third-most populous country. An overall successor to the Russian Empire, it was nominally organized as a federal union of Republics of the Soviet Union, national republics, the largest and most populous of which was the Russian SFSR. In practice, Government of the Soviet Union, its government and Economy of the Soviet Union, economy were Soviet-type economic planning, highly centralized. As a one-party state go ...
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Cold War
The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 until the dissolution of the Soviet Union in 1991. The term ''Cold war (term), cold war'' is used because there was no direct fighting between the two superpowers, though each supported opposing sides in regional conflicts known as proxy wars. In addition to the struggle for ideological and economic influence and an arms race in both conventional and Nuclear arms race, nuclear weapons, the Cold War was expressed through technological rivalries such as the Space Race, espionage, propaganda campaigns, Economic sanctions, embargoes, and sports diplomacy. After the end of World War II in 1945, during which the US and USSR had been allies, the USSR installed satellite state, satellite governments in its occupied territories in Eastern Europe and N ...
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Eastern Bloc
The Eastern Bloc, also known as the Communist Bloc (Combloc), the Socialist Bloc, the Workers Bloc, and the Soviet Bloc, was an unofficial coalition of communist states of Central and Eastern Europe, Asia, Africa, and Latin America that were aligned with the Soviet Union and existed during the Cold War (1947–1991). These states followed the ideology of Marxism–Leninism, in opposition to the Capitalism, capitalist Western Bloc. The Eastern Bloc was often called the "Second World", whereas the term "First World" referred to the Western Bloc and "Third World" referred to the Non-Aligned Movement, non-aligned countries that were mainly in Africa, Asia, and Latin America but notably also included former Tito–Stalin split, pre-1948 Soviet ally Socialist Federal Republic of Yugoslavia, Yugoslavia, which was located in Europe. In Western Europe, the term Eastern Bloc generally referred to the USSR and Central and Eastern European countries in the Comecon (East Germany, Polish Peo ...
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Roosevelt University
Roosevelt University is a private university in Chicago, Illinois, United States. Founded in 1945, the university was named in honor of United States President Franklin Delano Roosevelt and First Lady Eleanor Roosevelt. The university enrolls around 4,000 students between its undergraduate and graduate programs. Roosevelt is home to the Chicago College of Performing Arts. The school also has a campus in Schaumburg, Illinois. The university's newest academic building, Wabash, is located in The Loop of Downtown Chicago. It is the tallest educational building in Chicago, the second tallest educational building in the United States, and the fourth-largest academic complex in the world. History The university was founded in 1945 by Edward J. Sparling, the former president of Central YMCA College in Chicago. He refused to provide Central YMCA College's board with the demographic data of the student body, fearing the board would develop a quota system to limit the number of Afric ...
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National-Louis University
National Louis University (NLU) is a private university, private nonprofit university with its main campus in Chicago, Chicago, Illinois. NLU enrolls undergraduate and graduate students in more than 60 programs across its four colleges. It has locations throughout the Chicago metropolitan area as well as a regional campus in Tampa, Florida, where it serves students from 13 counties in that state’s central region. Since its founding in 1886, NLU has played a historic role in the education sector. Its founders helped start the National Kindergarten Movement, helped inaugurate the Parent-Teacher Association, National Parent Teacher Association (PTA), and promoted the importance of academic and professional training in early childhood education theory and practice. NLU has received more than $65 million in funding for applied research projects in urban development, childhood development, school improvement and teacher preparation. Its alumni have served in Illinois state government ...
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