Gender Representation In Media
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Gender Representation In Media
Gender representation in mass media plays a significant role in shaping public perceptions of gender roles and in promoting gender equality and women's empowerment. The term "mass media" encompasses a wide range of communication channels—not only modern formats such as radio, television, film, advertisements, video games, and social media, but also traditional and hybrid forms of visual and textual content. These include photographs, written articles, documentaries, and other audiovisual materials that convey messages to the public through narrative, framing, and symbolic techniques. As media continue to evolve globally, how gender is represented across different formats reflects broader cultural values and power structures. History Feminist scholars, particularly those emerging during the second-wave feminism movement of the 1960s and 1970s, began critically examining how mass media contributed to the reinforcement of misogyny and sexism. They challenged the dominance of the ...
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Social Constructionism
Social constructionism is a term used in sociology, social ontology, and communication theory. The term can serve somewhat different functions in each field; however, the foundation of this Conceptual framework, theoretical framework suggests various facets of social reality—such as concepts, beliefs, Social norm, norms, and Value (ethics and social sciences), values—are formed through continuous interactions and negotiations among society's members, rather than Empirical research, empirical observation of Reality, physical reality. The theory of social constructionism posits that much of what individuals perceive as 'reality' is actually the outcome of a dynamic process of construction influenced by Convention (norm), social conventions and Social structure, structures. Unlike phenomena that are innately determined or biologically predetermined, these social constructs are collectively formulated, sustained, and shaped by the social environment, social contexts in which t ...
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