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Frederick D. Sulcer
Frederick Durham Sulcer (August 28, 1926 – January 18, 2004), known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s ''Put a Tiger in Your Tank'' advertising theme for ''Esso'' gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients. Early years Sulcer was born in Chicago in 1926 and grew up during the Great Depression. His father lost his Chicago-based advertising agency during the downturn. Sulcer had an egg delivery service and slept underneath the dining room table to allow his parents to rent out his bedroom for much–needed funds. He attended the University of Chicago on a scholarship and edited the student newspaper ''The Chicago Maroon'' and graduated in 1947. He was an amateur actor in the Quadrangle Players theater group. He was drafted and fought in the Korean War and was promoted to captain in the United States Army Corps of Engineers. After returning from Korea, he married an artis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Illinois
Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockford, as well Springfield, its capital. Of the fifty U.S. states, Illinois has the fifth-largest gross domestic product (GDP), the sixth-largest population, and the 25th-largest land area. Illinois has a highly diverse economy, with the global city of Chicago in the northeast, major industrial and agricultural hubs in the north and center, and natural resources such as coal, timber, and petroleum in the south. Owing to its central location and favorable geography, the state is a major transportation hub: the Port of Chicago has access to the Atlantic Ocean through the Great Lakes and Saint Lawrence Seaway and to the Gulf of Mexico from the Mississippi River via the Illinois Waterway. Additionally, the Mississippi, Ohio, and W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Korean War
{{Infobox military conflict , conflict = Korean War , partof = the Cold War and the Korean conflict , image = Korean War Montage 2.png , image_size = 300px , caption = Clockwise from top:{{Flatlist, * A column of the U.S. 1st Marine Division's infantry and armor moves through Chinese lines during their breakout from the Chosin Reservoir * UN landing at Incheon harbor, starting point of the Battle of Incheon * Korean refugees in front of a U.S. M46 Patton tank * U.S. Marines, led by First Lieutenant Baldomero Lopez, landing at Incheon * F-86 Sabre fighter aircraft , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950) , place = Korean Peninsula, Yellow Sea, Sea of Japan, K ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Council
The Advertising Council, commonly known as the Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government. The Ad Council partners with advertising agencies which work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues. To qualify, an issue must be non-partisan (though not necessarily unbiased) and have national relevance. The Ad Council distributes the advertisements to a network of 33,000 media outlets—including broadcast, print, outdoor (i.e. billboards, bus stops), and Internet—which run the ads in donated time and space. Media outlets donate approximately $1.8 billion to Ad Council campaigns annually. If paid for, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Service Announcement
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API). History The earliest public service announcements (in the form of moving pictures) were made before and during the Second World War years in both the UK and the US. In the UK, amateur actor Richard Massingham set up Public Relationship Films Ltd in 1938 as a specialist agency for producing short educational films for the public. In the films, he typically played a bumbling character who was slightly more stupid than average and often explained the message of the film by demonstrating the risks if it was ignored. The films covered topics such as how to cross the road, how to prevent the spread of diseases, how to swim, and how to drive without causing the road to be unsafe f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bronxville, New York
Bronxville is a village in Westchester County, New York, United States, located approximately north of Midtown Manhattan. It is part of the town of Eastchester. The village comprises one square mile (2.5 km2) of land in its entirety, approximately 20% of the town of Eastchester. As of the 2020 U.S. census, Bronxville had a population of 6,656. In 2016, Bronxville was rated by CNBC as the most expensive suburb of any of the U.S. ten largest cities, with a median home value of $2.33 million. It was ranked eighth in Bloomberg's "America's 100 Richest Places" in 2017 and 2018 and ninth in 2019 and is the second-richest town in the state of New York behind Scarsdale. History The region that includes the contemporary village of Bronxville was deeded to British colonists in 1666, but first settled by Europeans in the early 18th century. The two founding inhabitants were the Underhill and Morgan families. The Underhills built a sawmill and a gristmill, which was the first fact ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Play (activity)
Play is a range of intrinsically motivated activities done for recreational pleasure and enjoyment. Play is commonly associated with children and juvenile-level activities, but may be engaged in at any life stage, and among other higher-functioning animals as well, most notably mammals and birds. Many prominent researchers in the field of psychology, including Melanie Klein, Jean Piaget, William James, Sigmund Freud, Carl Jung and Lev Vygotsky have erroneously viewed play as confined to the human species, believing play was important for human development and using different research methods to prove their theories. Play is often interpreted as frivolous; yet the player can be intently focused on their objective, particularly when play is structured and goal-oriented, as in a game. Accordingly, play can range from relaxed, free-spirited and spontaneous through frivolous to planned or even compulsive. Play is not just a pastime activity; it has the potential to serve as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Power (physics)
In physics, power is the amount of energy transferred or converted per unit time. In the International System of Units, the unit of power is the watt, equal to one joule per second. In older works, power is sometimes called ''activity''. Power is a Scalar (physics), scalar quantity. Power is related to other quantities; for example, the power involved in moving a ground vehicle is the product of the aerodynamic drag plus traction (engineering), traction force on the wheels, and the velocity of the vehicle. The output power of a Engine, motor is the product of the torque that the motor generates and the angular velocity of its output shaft. Likewise, the power dissipated in an electrical element of a electrical circuit, circuit is the product of the electric current, current flowing through the element and of the voltage across the element. Definition Power is the rate with respect to time at which work is done; it is the time derivative of Work (physics), work: P =\frac where ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ernest Dichter
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas. Early life and education Dichter was born to Jewish family on 14 August 1907 in Vienna. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Account Executive
Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. The account executive directly works with, and provides services to, one or more delegate officers or executives of the client company. Marketing and advertising industries In the marketing and advertising industries, account executives are typically responsible for client servicing and client acquisition. The account executive serves as the direct link between the advertising agency or financial service company and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1 or 2 assistants and reports to the respective account superviso ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HSBC Finance
HSBC Finance Corporation is a financial services company and a subsidiary of HSBC, HSBC Holdings. It is the sixth-largest issuer of MasterCard and VISA (credit card), Visa credit cards in the United States. HSBC Finance Corporation was formed from the legal entity that had been known as Household International—shortly after Household International settled for US$486 million in charges pertaining to predatory lending, after burning through $389 million in legal fees and expenses—and is now expanding its consumer finance model via the HSBC Group to Brazil, India, Argentina and elsewhere. HSBC Finance Corporation's subsidiaries primarily provide real estate secured loans, auto finance loans, Mastercard, MasterCard and Visa credit card loans, private label credit cards, personal non-credit card loans and specialty insurance products to middle-market consumers. History Origins Household Finance Corp. was founded in 1878 by Frank MacKey of Minneapolis, Minnesota. It claims tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copywriting
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Booth School Of Business
The University of Chicago Booth School of Business (Chicago Booth or Booth) is the graduate business school of the University of Chicago. Founded in 1898, Chicago Booth is the second-oldest business school in the U.S. and is associated with 10 Nobel laureates in the Economic Sciences, more than any other business school in the world. The school has the third-largest endowment of any business school. Notable Chicago Booth alumni include James O. McKinsey, founder of McKinsey & Company; Susan Wagner, co-founder of Blackrock; Eric Kriss, co-founder of Bain Capital; Satya Nadella, current CEO of Microsoft; and other current and former CEOs of Fortune 500 companies such as Allstate Insurance, Booz Allen Hamilton, Cargill, Chevron, Credit Suisse, Dominos, Goldman Sachs, IBM, Morgan Stanley, Morningstar, PIMCO, and Reckitt Benckiser. History The University of Chicago Booth School of Business traces its roots back to 1898 when university faculty member James Laurence Laughl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
