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Fordham Experiment
The Fordham Experiment was an experiment done as part of a course on The Effects of Television by Eric McLuhan and Harley Parker at Fordham University in 1967 and 1968. The purpose of the experiment was to demonstrate to the students that there was a difference between the effects of movies and those of TV on an audience, and to try to ascertain what some of those differences might be. The distinction was thought to occur because movies present reflected light ('light on') to the viewer, while a TV picture is back lit ('light through'). The experimenters showed two movies, a documentary and a film with little story line about horses, sequentially to two groups of equivalent size, and had the viewers write a half a page of comments of their reactions. The groups' reactions to one of the films were roughly similar. Distinct reactions, however, were found for the other. Generally, the 'light on' (movie) presentation was perceived as having lowered tactility and heightened visuality, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eric McLuhan
Eric Marshall McLuhan (19 January 1942 – 18 May 2018) was a communications theorist, son of Marshall McLuhan. Biography Eric McLuhan was the eldest of Marshall McLuhan's six children. He received his BSc in communications from Wisconsin State University in 1972 and his M.A. and PhD in English Literature from the University of Dallas in 1980 and 1982. In 2007, he received the Neil Postman Award for Career Achievement in Public Intellectual Activity from the Media Ecology Association. In 2011, the University of St. Michael's College in Toronto, Canada awarded him an L.L.D. of Sacred Letters. Eric McLuhan coined the term 'Media ecology' while teaching at Fordham University in 1967–68 with his father Marshall McLuhan. According to Eric: "Media Ecology is a term I invented when we were at Fordham. I discussed it with Postman and he ran with it." 'Interview with Eric McLuhan' aureano Ralon, 2010 Marshall and Eric McLuhan co-authored the books ''Laws of Media: The New Science'' ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harley Parker
Harley Parker (April 13, 1915 – March 3, 1992) was a Canadian artist, designer, curator, professor and scholar - a frequent collaborator with fellow Canadian and communications theorist Marshall McLuhan. Parker specialized in watercolour painting, and exhibited internationally. He was awarded numerous grants over his life, including two Canada Council Grants, and a British Council of the Arts Grant. He lectured all over the world, was published internationally, and collaborated closely with manifold scholars and thinkers, McLuhan among them. Life and career Harley Parker was born in Fort William, Ontario in 1915. He graduated from the Ontario College of Art (OCA) in Toronto, Ontario in 1939, and from there went on to work independently as an artist. Years later, he taught color, design, and watercolor. In 1946, he attended and completed further studies at Black Mountain College in Virginia, studying under Josef Albers. Between the years of 1947 and 1957, Parker tau ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fordham University
Fordham University is a Private university, private Society of Jesus, Jesuit research university in New York City, United States. Established in 1841, it is named after the Fordham, Bronx, Fordham neighborhood of the Bronx in which its original campus is located. Fordham is the oldest Catholic Church, Catholic and Jesuit universities, Jesuit university in the northeastern United States and the third-oldest university in New York City. Founded as St. John's College by John Hughes (archbishop), John Hughes, then a coadjutor bishop of New York, the college was placed in the care of the Society of Jesus shortly thereafter, and has since become a Association of Jesuit Colleges and Universities, Jesuit-affiliated independent school under a laity, lay board of trustees. While governed independently of the church since 1969, every List of Fordham University presidents, president of Fordham University between 1846 and 2022 was a Jesuit priest, and the curriculum remains influenced by Je ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marshall McLuhan
Herbert Marshall McLuhan (, ; July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media studies, media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies". McLuhan coined the expression "the medium is the message" (in the first chapter of his ''Understanding Media: The Extensions of Man''), as well as the term ''global village.'' He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychology Experiments
Experimental psychology is the work done by those who apply experimental methods to psychological study and the underlying processes. Experimental psychologists employ human participants and animal subjects to study a great many topics, including (among others) sensation, perception, memory, cognition, learning, motivation, emotion; developmental processes, social psychology, and the neural substrates of all of these. History Early experimental psychology Wilhelm Wundt Experimental psychology emerged as a modern academic discipline in the 19th century when Wilhelm Wundt introduced a mathematical and experimental approach to the field. Wundt founded the first psychology laboratory in Leipzig, Germany. Other experimental psychologists, including Hermann Ebbinghaus and Edward Titchener, included introspection in their experimental methods. Charles Bell Charles Bell was a British physiologist whose main contribution to the medical and scientific community was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Studies
Television studies is an academic discipline that deals with critical approaches to television. Usually, it is distinguished from mass communication research, which tends to approach the topic from a social sciences perspective. Defining the field is problematic; some institutions and syllabuses do not distinguish it from media studies or classify it as a subfield of popular culture studies. One form of television studies is roughly equivalent to the longer-standing discipline of film studies in that it is often concerned with textual analysis yet other approaches center more on the social functions of television. For example, analyses of quality television, such as ''Cathy Come Home'' and ''Twin Peaks'', have attracted the interests of researchers for their cinematic qualities. However, television studies can also incorporate the study of television viewing and how audiences make meaning from texts, which is commonly known as audience theory or reception theory. History Ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
